Bono's Product (RED) Initiative: corporate social responsibility that solves the problems of ‘distant others’

The Product (RED) initiative was launched by Bono at Davos in 2006. Product RED is ‘a brand created to raise awareness and money for the Global Fund to Fight AIDS, Tuberculosis and Malaria by teaming up with iconic brands to produce RED-branded products’. With the engagement of American Express, Apple, Converse, Gap, Emporio Armani, Hallmark and Motorola, consumers can help HIV/AIDS patients in Africa. They can do so simply by shopping, as a percentage of profits from Product (RED) lines goes to support the Global Fund. In this article we examine how the corporations that are part of this initiative use RED to build up their brand profiles, sell products and/or portray themselves as both ‘caring’ and ‘cool’. We also show that, more than simply being another example of cause-related marketing (like the pink ribbon campaign or the ubiquitous plastic armbands), RED engages corporations in profitable ‘helping’ while simultaneously pushing the agenda of corporate social responsibility (CSR) towards solving the problems of ‘distant others’.     

csr,Tax and Development

This article explores and critically examines the connections between tax and development on the one hand and tax and corporate social responsibility (csr) on the other. It does so because, while there is increasing recognition of the importance of taxation to efforts to resource the state and to finance ways of tackling poverty, there is a surprising lack of attention to tax avoidance and evasion as a csr issue for transnational corporations operating in the South, even among those companies that pride themselves on being csr leaders. We review evidence of these trends, provide an empirical analysis of how leading firms deal with tax in their corporate reporting and make the case for including taxation as a new frontier in progressive csr.     

Notes on contributors

This article looks at co-ordination within humanitarian mine action (hma), and co-ordination between hma and other humanitarian and development initiatives. The discussion focuses specifically on the role of UN-led Mine Action Centres (macs) and the analysis draws on case studies of Bosnia and Herzegovina and Afghanistan. A contention throughout is that macs often employ a rigid approach to co-ordination. This constricts the flexibility of mine action organisations, limits the development of creative initiatives and poses a barrier to co-ordination between hma and other humanitarian initiatives. A second point pursued is that co-ordination arrangements are embedded in a broader institutional context, and this context has in turn the potential to impact on co-ordination. The analysis presented here suggests a number of implications for hma in general, together with a number of policy considerations. The article concludes by offering some thoughts for the future on the importance of effective co-ordination arrangements both within hma as a sector and between hma and other sectors of humanitarian assistance.     

South–South cooperation and the future of development assistance: mapping actors and options

International development cooperation is undergoing fundamental changes. New – or often re-emerging – actors have gained importance during the past two decades, and are increasingly challenging the traditional approach to development cooperation associated with the members of the Development Assistance Committee of the oecd. Their supposedly alternative paradigm, ‘South–South cooperation’ (ssc), has been recognised as an important cooperation modality, but faces contradictions that are not too different from those of its North–South counterpart. ssc providers are highly heterogeneous in terms of policies, institutional arrangements, and engagement with international forums and initiatives. This article contributes to current debates on ssc by mapping the diversity of its actors – based on illustrative case studies from the first and second ‘wave’ of providers – and by presenting and discussing some possible scenarios for the future of ssc within the international aid system.     

The New Biopower: Poverty Reduction Strategy Papers and the obfuscation of international collective responsibility

As successors to structural adjustment programmes, Poverty Reduction Strategy Papers (prsps) were introduced in 1999 as preconditions for World Bank and imf concessional financing and for debt relief. prsps now serve as the basis of negotiations for a variety of development financing and have influenced the design of other aid instruments. This paper considers the impact of the prsp framework on the constitution of global economic governance, in particular its effect in foreclosing possibilities for a radical revision of the rules and institutions of international economic law. The paper argues that the prsp project not only reframes fundamental tenets of international co-operation and global communal responsibility but also establishes a new disciplinary framework for Third World state engagement with the global economy and the international law which sustains it. In this way the discourse and methods of resistance against the injustices of the international order have been appropriated to distil such dissent through qualified operationalising of contestable notions of ‘participation’, ‘ownership’, ‘partnership’ and ‘poverty reduction’, disabling the resurgence of any form of emancipatory politics in the international economic order, whether through a state-led nieo-style revival or cosmopolitan social movement.     

Public–private partnerships (ppps) in global health: the good,the bad and the ugly

Global Health Partnerships (ghps) have become ubiquitous within global health governance (ghg). Even before the onset of the global financial crisis public–private partnerships (ppps) were an omnipresent policy tool in global health and in the current austerity climate ppps have been heralded as an effective way to address a growing resource gap in ghg. Despite their omnipresence, ghps have not received adequate attention from critical scholars; few efforts have been made conceptually and theoretically to grasp how ppps are transforming the logic of ghg. We argue that ghps have contributed to the emergence of a complex global health governance architecture in which private solutions (market mechanism) are generally privileged over public approaches. Drawing on Gramscian conceptualisations of public/private, we suggest that the reshaping of the private and public realm inherent to ppps represents a further deepening of the neoliberal management of individuals and populations, allowing private interest to become more embedded within the public sphere and to influence global and national health policy making. This undermines the attempt to improve global health results as the inequitable distribution of social determinants of health, especially poverty and social exclusion, remain the main barriers to achieving health for all.     

Lebanon in the context of regional politics: Palestinian and Syrian involvement in the Lebanese crisis

This article focuses on the negotiation of Economic Partnership Agreements (epas) which form the central focus of the commitments made in the Cotonou Agreement, signed in 2000 by the European Union and the African, Caribbean and Pacific (acp) states. epas are part of a much wider trend witnessed since the creation of the World Trade Organization (wto), characterised by the proliferation of bilateral free trade agreements. The article argues that both the material and ideational interests of the EU need to be considered alongside the historical context of EU–acp relations. The EU is making a concerted effort to ‘lock in’ neoliberalism across the seven different sub-regions of the acp group by negotiating epas that include both reciprocal trade liberalisation and various ‘trade-related’ issues. In this way epas will go beyond the requirements for wto compatibility, resulting in a reduction of the policy space for acp states to pursue alternative development strategies. The article then considers the potential developmental impact of epas with reference to the negotiations with seven of the 15 member states of the Southern African Development Community (sadc). It is argued that the EU is promoting ‘open regionalism’, which poses a threat to the coherence of the regional project in southern Africa.     

A New Frontier in Development? The use of cause-related marketing by international development organisations

This paper examines cause-related marketing (crm) initiatives where the purchase of a product by a North American consumer triggers a donation from a corporation to an international development organisation. crm is quickly gaining in popularity within the non-profit sector. It is now a common means for raising funds and awareness and as such has been deemed a ‘new frontier in development aid’ yet this ‘new frontier’ has received little academic attention outside of the business management and marketing literatures. The paper extends these literatures using insights from development studies. This approach is used to analyse empirical research on the use of crm by development-focused organisations in North America. The paper argues that the crm model raises particular challenges within international development that require further analysis. These challenges include the coupling of development funding to consumption and the simultaneous marketing of products and development causes as a means of awareness raising.     

When ‘development’ devastates: donor discourses,access to hiv/aids treatment in Africa and rethinking the landscape of development

If globalisation is the mighty tremor shaking the landscape of the ‘project of development’, then, in certain regions of the world, hiv/aids is surely its epicentre. Nonetheless, for all the burden of the disease, Western donor policy on hiv/aids still remains largely silent about the provision of anti-retroviral treatment. This paper seeks explanations for this pervasive medical neglect and donor preference for prevention programmes over treatment. The postcolonial approach taken in the paper is to regard donor policy on hiv/aids—as illustrated by the UK's Department for International Development and the Norwegian Agency for Development Co-operation—as cultural and political exchanges framed by prevailing representations of Africa. The different ‘logics’ which skew policies towards prevention are identified. For donors and African states alike, hiv/aids policies—like development interventions more generally—would benefit immensely by foregrounding the human right to health, including, critically, promoting treatment within a genuine ‘prevention–care–treatment’ policy continuum.     

The Millennium Development Goals and Ambitious Developmental Engineering

Donor governments have been accused of not doing enough to achieve the Millennium Development Goals (mdgs), while the mdgs have been accused from other quarters of not doing enough for development. The former position takes the mdgs as an unquestionable good, while the latter posits them as a Western ruse for the sedimentation of core–periphery relations. This paper transcends this debate, identifying in the goals a logic of ambitious social, cultural and spatial engineering. Inspired by Foucauldian development anthropology, the paper highlights three themes implicit in mdg texts, requiring biopolitical interventions on bodies, societies and spaces, namely risk, sex, gender and family; Homo Economicus; and the city. The paper concludes with a reflection on the likelihood of resistance to such interventions.     

The Asian Development Bank and Developmental Regionalism in East Asia

The Asian Development Bank (adb) has made increasingly important contributions to Asia's (and particularly East Asia's) regionalism over recent years, and especially since Haruhiko Kuroda became the Bank's president in February 2005. This paper argues that the adb's role here has become more significant because of the strong ‘developmental’ characteristics of East Asia's new regionalism. This is not least because, as a regional development bank, the adb has a predilection for linking development, regionalism and capacity-building together when promoting regional co-operation and integration (rci) in Asia. We may refer to this as ‘developmental regionalism’, where rci activities are particularly orientated to enhancing the economic capacity and prospects of less developed countries with the view of strengthening their integration into the regional economy, and thereby bringing greater coherence to regional community building overall. This analysis is partly based on field research undertaken by the author involving a series of research interviews conducted amongst adb officials and with outside analysts of the organisation. It first examines the evolution of the Bank's stance and policies on rci, and the impact made by President Kuroda and the newly formed Office of Regional Integration (orei) in this regard. The main developments of East Asia's new regionalism are then outlined from finance and trade perspectives. Thereafter, an evaluation is made of the adb's contributions toward the emerging developmental regionalism in East Asia.     

Building and supporting prsps in africa: what has worked well so far? what needs changing?

The Poverty Reduction Strategy Paper (prsp) initiative came out of the 1999 Cologne annual meeting of the G-7 governments, when the leaders of the industrialised countries announced the Enhanced Heavily Indebted Poor Countries Initiative (hipc II). 1 1 Report of the G-7 Finance Ministers on the Cologne Debt Initiative to the Cologne Economic Summit, Cologne, 18–20 June 1999, at http://www.g8cologne.de/06/00114/index.html. View all notes The joint Boards of the imf and the World Bank officially approved the prsp in December 1999 as a new approach to the challenge of reducing poverty in low-income countries and as a framework for development assistance. The prsp approach is supposed to represent a major departure from previous development strategies whereby the World Bank and the imf dictated the directions of economic policies in poor countries. Implementation of the prsp approach is now in its sixth year and the purpose of this article is to critically examine the challenges that African governments are confronted with in preparing and implementing credible, nationally owned poverty reduction strategy plans. The article further examines the degree to which the prsp approach has transformed donor–recipient country relations, thus allowing African governments the policy space to develop home-grown policies.     

Co-Producing with FBOs: lessons from state–madrasa engagement in the Middle East and South Asia

Forging partnerships for development is one of the eight Millennium Development Goals. While faith-based organisations (fbos) are receiving growing attention within development policy as important non-state service providers, they are assumed to be less conducive to forging partnerships with governments or development organisations than secular ngos due to their allegiance to specific religious beliefs. Analysing the dynamic of engagement between the state and madrasas (the most prominent fbo in the Muslim world) in six countries across two geographical regions—the Middle East (Egypt, Syria, Turkey), and South Asia (Pakistan, India, Bangladesh)— the paper counters the assumption that fbos are less likely to enter into negotiations, demonstrate flexibility, and engage in the strategic bargaining often involved in forging such partnerships. Like ngos, fbos respond to socio-political and economic incentives and enter into a variety of relationships with the state, ranging from co-operation to conflict. The defining feature in building a cooperative relationship is the level of trust between the negotiators on the two sides.     

Towards an Emancipatory International Law: the Bolivarian reconstruction

In this article, we argue that a unique South American treaty known as ALBA—the Bolivarian Alliance for the Americas—puts forward a cohesive counter-vision of international law rooted in notions of complementarity and human solidarity. We further argue that Third World Approaches to International Law (TWAIL) scholars might use this initiative as a springboard to push forward a long-overdue reform of the international legal regime. While, on its own, ALBA is unlikely to pose much of a challenge to the structural imbalances that permeate global society, when juxtaposed alongside the many initiatives of the Bolivarian Revolution, it appears to possess significant democratic potential. With both scholarly and popular support, ALBA may even have the capability of sparking a renewal of a united Third World movement.     

Livelihoods as Intimate Government: Reframing the logic of livelihoods for development

Recent donor discourse points to the potential of faith-based organisations (fbos) as ‘agents of transformation’, mobilising the moral energy of faith communities in support of the Millennium Developments Goals (mdgs). This new donor-driven agenda, however, invites scrutiny of complementary processes of organisational change within donor institutions. This article therefore examines donor policy and practice concerned with engagement with fbos. While considering the work of a number of donors, it focuses on the UK Department for International Development (dfid) and traces the reasons for dfid's growing interest in fbos from 1997. It examines the challenges which dfid faces in further developing this engagement and considers whether it and others donors can themselves become ‘agents of transformation’, embracing a less material and less secular vision of well-being and a more culturally inclusive approach to partnership. In contrast to recent scholarship, which presents a benign view of the emerging ‘faith and development’ interface, this article considers it as a controversial new Zeitgeist in development policy and discourse.     

Shaping the Future of Mid-range Northern ngdos: ten challenges,ten proposals

In recent years the financial crisis in traditional donor countries, the aid effectiveness debate and the approaching end of the Millennium Development Goals agenda have opened the door to new goals, instruments and actors in development. This is shaping a new and more complex global aid system. As a consequence, traditional actors like mid-range Northern ngdos (nngdos), born and raised in an oda-based development system, face a challenging scenario. This paper has two aims. First, it aims to summarise the 10 most important challenges nngdos face today. As will be shown, such a complex landscape calls for adaptation, especially if nngdos want to keep playing a key role in the development aid system. The second aim therefore is to present 10 proposals which could help nngdos to overcome these threats, shaping the future this relevant actor could play in the new global aid system.     

Intellectual Property Rights and the Potential for Universal Access to Treatment: trips,acta and hiv/aids medicine

Where hiv/aids is concerned, the twin goals of ‘zero new infections’ and an ‘aids-free generation’ are now, due to advances in treatment (and treatment as prevention), a realistic possibility. However, these goals can only be achieved through the scaling-up of treatment to the point of universal access. It is inevitable that the success of any scaling-up will be predicated on cost, particularly of hiv/aids medicines. This article argues that recent changes in the global intellectual property landscape—effected by way of bilaterally- and plurilaterally-negotiated trade agreements initiated by developed countries—jeopardise the target of universal access. Enhanced protection of international intellectual property rights increasingly poses a threat to the development of, and international trade in, generic medicines. Unless developing countries move to reinvigorate moribund multilateral institutions, particularly the wto, they will lose control of the intellectual property agenda, and thus the ability to impose an alternative vision regarding universal access.     

Placing Ethical Trade in Context: wieta and the South African wine industry

How ethical trade develops in specific ways in particular national-institutional and historical contexts remains largely unexamined. This paper analyses approaches to ethical trade in the South African wine industry through a case study of the Wine and Agricultural Ethical Trade Association (wieta). It examines factors influencing wieta, including the legacies of colonialism and apartheid, its relationship with post-apartheid restructuring and legislation, and the role of international retailers. wieta's impact within the wine industry, stakeholder perceptions, and improvements in on-farm standards are explored. The paper illustrates how these impacts are mediated by political and economic factors operating at various scales, and by the contradictions of improving working conditions within free market globalisation. Within these broader contexts, it argues that expectations of wieta are unrealistic and its role in transformation widely misunderstood. Instead, ethical trade initiatives need to be understood within their spatial, institutional, and historical contexts so as not to overestimate and undervalue their contribution to socioeconomic transformation.     

Participatory development,complicity and desire

Abstract

This article is an attempt at rethinking participatory development (pd) in terms of empire, undertaking a postcolonial and psychoanalytic reading. Postcolonialism helps point out that our discursive constructions of the Third World say more about us than the Third World; while psychoanalysis helps uncover the desires we invest in the Other. Thus, to the question, ‘why do neo-imperial and inegalitarian relationships pervade pd?’, the article answers, ‘because even as pd promotes the Other's empowerment, it hinges crucially on our complicity and desire’; and ‘because disavowing such complicity and desire is a technology of power’. The argument, in other words, is that complicity and desire are written into pd, making it prone to an exclusionary, Western-centric and inegalitarian politics. The article concludes with possibilities for confronting our complicities and desires through pd's radicalisation.     

The Geography of Participation

Revisiting the critique of participatory development and one of its core political technologies, Participatory Rural Appraisal (PRA), this paper suggests that participation in the form of PRA creates ‘provided spaces’ that dislocate ‘development’ from politics and from political institutions of the postcolonial state. PRA thereby becomes what Chantal Mouffe calls a post-political aspiration through its celebration of deliberative democracy (although this is largely implicit rather than explicit in the PRA literature). What makes this post-political aspiration dangerous is that its provided spaces create a time–space container of a state of exception (the ‘workshop’) wherein a new sovereign is created. In combination with other developmental techniques, PRA has become a place where a new order is being constituted—the state of exception becomes permanent and nurtures the ‘will to improve’ that undergirds ‘development’.