Estimating parties' left-right positions: Determinants of voters' perceptions' proximity to party ideology

The article aims to explore whether the accuracy of voters' perceptions of party ideology are affected by party position shifts and by the media's turn to non-left-right issues, such as political leadership, during election campaigns. Using data from the Comparative Study of Electoral Systems (CSES) and a country-specific left-right index based on data by the Comparative Manifestos Project (CMP), multilevel analyses reveal that emphasizing leadership issues can lead voters to reflect left-right positions more accurately. A party's left-right position shift between elections does not lead to a significant difference in voters' perceptions, while a shift on the economic sub-dimension of left-right ideology can even lead voters to more position clarity. However, multiple parties' shifting their positions seems to overburden respondents' cognitive capacity.     

Is there a friends-and-neighbors effect for party leaders?

The friends-and-neighbors effect, which refers to voters' tendency to support politicians near hometown areas, has not yet been tested systematically for party leaders. Linking a built-for-purpose dataset on 266 leaders to a sample of 380,208 voters from 50 country elections in 19 parliamentary democracies drawn from the Comparative Study of Electoral Systems (CSES) project, this article examines the effect of party leaders' local proximity on voters' leader evaluations and voting intentions. I hypothesize that leaders receive more positive evaluations and electoral support from voters in the district where they run for election. The results show that shared district increases voters' sympathy for leaders and their inclination to vote for the party of ‘near’ leaders. While the location of party leaders affects voters in all electoral systems, I find that the friends-and-neighbors effect on leader evaluations and party vote choice is stronger in systems with personalized, preferential and combined ballots.     

Intra-party heterogeneity and voter perceptions of party positions

Do voters correctly perceive left-right positions of political parties? This question received considerable attention in the literature in the past decades. Previous research has shown that most voters have somewhat ‘correct’ perceptions of where parties are located on a left-right dimension, but that both individual and party level factors influence how much those perceptions deviate from the real positions. This paper adds to this literature, relaxing the unitary actor assumption and introducing heterogeneity to the analysis. Using data from elite surveys to measure intraparty preference heterogeneity on two dimensions, I demonstrate that voters' misperceptions of party positions strongly increase the more heterogeneous the positions of party elites are on the economic dimension, but not on the sociocultural dimension, and that the effect size depends on how salient this dimension is for the party. The findings have implications for future research on mass-elite linkages, representation, as well as voting behavior.     

Female leaders and citizens' perceptions of political parties

ABSTRACT

Do female leaders affect voters' perceptions of political parties' placement on the left-right spectrum? Using public opinion data on 269 parties in 35 countries between 1976 and 2016, I show that female-led parties are perceived as more moderate than male-led organizations, even when accounting for voters' prior beliefs about the party and the organization's stated policy positions. I then demonstrate that these results cannot be explained by the policy platforms authored by male- and female-led parties. The electoral manifestos produced by female-headed organizations are neither more left- leaning nor more moderate than those authored under male leaders. Together, these results provide important insights concerning citizens' (mis)perceptions of parties' ideological positions, party leaders' effects on voters behavior, the importance of gender stereotypes in politics, and the policy consequences of women's increased access to power.     

The more the better? Cumulative issue ownership and intra-campaign party switching

We contribute to the literature on short term changes in voters' party preferences (or intra-campaign party switching), by advancing a factor that has been neglected so far: Voters' perceptions about parties' issue competence. We develop a model of party switching that includes both classic predictors and issue ownership considerations. Moreover, in contrast to the usual single issue ownership conception focusing on the party deemed most competent to solve the most important problem, we argue that voters base their party choice on their perceptions of parties' competence on a variety of issues, i.e. on cumulative issue ownership. We test our model on panel data from the 2015 Swiss election study. The change in competence perceptions appears as a strong predictor of party switching: The higher the increase in the number of issues on which voters see a party as most competent during the campaign, the higher their likelihood to switch to that party.     

Perceptions of Partisan Ideologies: The Effect of Coalition Participation

Recent scholarship in comparative political behavior has begun to address how voters in coalitional systems manage the complexity of those environments. We contribute to this emerging literature by asking how voters update their perceptions of the policy positions of political parties that participate in coalition cabinets. In contrast to previous work on the sources of voter perceptions of party ideology in parliamentary systems, which has asked how voters respond to changes in party manifestos (i.e., promises), we argue that in updating their perceptions, voters will give more weight to observable actions than to promises. Further, coalition participation is an easily observed party action that voters use as a heuristic to infer the direction of policy change in the absence of detailed information about parties’ legislative records. Specifically, we propose that all voters should perceive parties in coalition cabinets as more ideologically similar, but that this tendency will be muted for more politically interested voters (who have greater access to countervailing messages from parties). Using an individual‐level data set constructed from 54 electoral surveys in 18 European countries, we find robust support for these propositions.     

Through the Party Lens: How Citizens Evaluate TV Electoral Spots

Party affiliation is considered one of the most important factors explaining voters' party choice, but also a strong intervening variable when it comes to the effectiveness of electoral advertising. The question raised in this study is to what extent party affiliation explains voters' judgments of electoral advertising, which was investigated by using data carried out during the Swedish general election campaign 2010. The results show that party affiliation still functions as a filter when voters are exposed to electoral advertising. The findings are suggested to be understood against the background of cognitive dissonance theory and selective exposure according to which people try to avoid a state of cognitive dissonance by avoiding information that conflicts with their attitudes.     

Does context matter – The impact of electoral systems,political parties and individual characteristics on voters' perceptions of party positions

This article aims to investigate under which circumstances policy representation can exist in terms of agreement in voters' perceptions of parties' left–right positions. The focal point in the study is on how voters' perceptions are affected not only by individual characteristics but also by various contextual factors related to the political parties and the political systems. With data from the CSES on individual voters and various system characteristics from election surveys in 32 countries, this article shows that what in earlier findings have appeared as national context effects rather are party effects when being decomposed. System related variables have only a small impact on voters' perceptions while the party- followed by the individually related variables exerted the greatest impact.     

Party cues and incumbent assessments under multilevel governance

Politicians' party membership allows voters to overcome incomplete information issues. In this article, we maintain that such ‘party cues’ in multilevel governance structures also induce voters to incorporate their assessment of incumbents at one level of government into their assessment of incumbents at other levels of government. Moreover, we argue that these assessment ‘spillovers’ increase in magnitude with voters' level of political information. They become particularly prominent for voters with higher levels of political knowledge and interest as well as during election periods (when information is less costly and more readily available). Empirical analyses using survey data from Germany covering the period 1990 to 2018 corroborate our theoretical propositions.     

Testing Islam's Political Advantage: Evidence from Indonesia

Across the Muslim world, Islamic political parties and social organizations have capitalized upon economic grievances to win votes and popular support. But existing research has been unable to disentangle the role of Islamic party ideology from programmatic economic appeals and social services in explaining these parties' popular support. We argue that Islamic party platforms function as informational shortcuts to Muslim voters, and only confer a political advantage when voters are uncertain about parties' economic policies. Using a series of experiments embedded in an original nationwide survey in Indonesia, we find that Islamic parties are systematically more popular than otherwise identical non‐Islamic parties only under cases of economic policy uncertainty. When respondents know economic policy platforms, Islamic parties never have an advantage over non‐Islamic parties. Our findings demonstrate that Islam's political advantage is real, but critically circumscribed by parties' economic platforms and voters' knowledge of them.     

Learning about Voter Rationality

An important empirical literature evaluates whether voters are rational by examining how electoral outcomes respond to events outside the control of politicians, such as natural disasters or economic shocks. The argument is that rational voters should not base electoral decisions on such events, so evidence that these events affect electoral outcomes is evidence of voter irrationality. We show that such events can affect electoral outcomes, even if voters are rational and have instrumental preferences. The reason is that these events change voters' opportunities to learn new information about incumbents. Thus, identifying voter (ir)rationality requires more than just identifying the impact of exogenous shocks on electoral fortunes. Our analysis highlights systematic ways in which electoral fortunes are expected to change in response to events outside incumbents' control. Such results can inform empirical work attempting to identify voter (ir)rationality.     

Simulation Analysis of the Effect of Party Identification on Finnish Parties' Optimal Positions

The Finnish National Election Study of 2003 revealed that most voters in Finland do not identify with parties and are self‐described as independents. In this article it is asserted that partisan attachments affect Finnish parties' optimal positions despite the large amount of independents. To show this, the article is divided in two parts. In the first part, voters' decisions are assumed to be deterministic. To show the effect of party identification under deterministic voting, two different types of simulations are conducted: the partisan type, where the partisans' voting behaviour depends on their distance from the party and on a degree of partisan attachment, and the apartisan type, where voting behaviour depends solely on policy issue distance. Results show that partisan attachments drive parties to adopt different ‘one‐off’ optimal positions than they would if party competition was solely based on policy issue distance. In the second part of the article, it is assumed that voters' decisions are probabilistic. Upon showing that party identification makes a voting model solely based on distance significantly more fit, the predicted probabilities of party choice are computed. Results indicate that the probability that a voter will vote for a party is higher when the party is located at its optimal position according to the partisan type of simulations rather than the apartisan one.     

Gender Differences in Assessments of Party Leaders

Is there a relationship between party leader gender and voters' assessments? The answer is ‘yes’ according to theses on gender identity and stereotyping. A voter survey during the 2011 Danish general election allows for a comprehensive analysis of a less likely case with four male and four female party leaders. Female party leaders are assessed more positively by female voters than male voters both in regard to general party leader sympathy and assessment of specific characteristics, whereas it is not the case that male party leaders are assessed more positively by male voters than female voters. The impact of gender does not increase with age; in fact, the opposite is the case among men since younger male voters have less sympathy for female party leaders. Furthermore, there is no support for the expectation that voters with more education or with higher levels of political interest and knowledge are more positive towards party leaders of their own gender than voters with less education. Also, the relationship between gender and voter assessment is not stronger prior to an election campaign than immediately after an election. Hence, in sum, gender identity does not seem to require a higher level of political sophistication, nor does it decrease with higher levels of information.     

Issue Voting as a Constrained Choice Problem

Prevalent models of issue voting view vote choice as a choice among party policies. Choice sets are implicitly assumed to be the same for all voters, and their composition is left to researchers' discretion. This article aims to relax such assumptions by presenting a model with a varying probability of inclusion in the choice set. We apply the “constrained choice conditional logistic regression” to survey data from the 1989 parliamentary election in Norway to examine the effects of party identification of voters and electoral viability and policy extremity of parties on individual voters' choice set compositions. Further, we look into the effect of parties' policy positions on their electoral fates under alternative assumptions about the composition of voters' choice sets. We find that voters' choice set composition conditions both the effects of their policy considerations on vote choice and those of parties' policy offerings on their electoral fates.     

The Issue Agenda,Party Competence and Popularity: An Empirical Analysis of Austria 1989–2004

This article analyses the effects of the issue agenda and of party competence on party popularity. Based on the salience and the issue ownership literatures, shifts in party support may be attributable to two factors: changing voter perceptions of issue salience and shifts in perceived party competence. We thus hypothesize that (1) a party's popularity increases if the public issue agenda changes in its favour such that its “best” issues become more important to voters and (2) that voters' changing perceptions of party competence account for shifting party popularity. Using annual macro data on voter perceptions of the issue agenda, party competence and popularity in Austria, we find no support for the first hypothesis. Rather, voter perceptions of party issue competence vary considerably and this variation accounts for the parties' level of popular support. This suggests that party competition plays out more by what politicians actually do and what impression they give about their deeds and competence than by exercising influence on the issue agenda.     

Political brand experience and voting intention: Is there a relation?

The current study reveals that Indian voters' political brand experiences positively influence their engagement and trust in a political party. Voters' addiction to political parties mediates the relationship between their party engagement and voting intentions. Thus, political marketers should increase voters' party brand addiction for proper conversion of party engagement in the ballot box. Although voters' political brand trust directly influences their voting intentions, interestingly, their political brand addictions indirectly influence the relationship between brand trust and voting intentions. The findings advocate that political marketers should ensure positive political party experiences to ensure voters' engagement with the party. Positive party experiences increase voters' trust in the party further. Another critical input for political marketers is the role of political brand addiction, which the study findings corroborate. Political brand addiction develops a set of loyal voters for a party and guarantees those voters' support for the party.     

The Incumbent Electoral Defeat in the 2011 Spanish National Elections: The Effect of the Economic Crisis in an Ideological Polarized Party System

Abstract

This article examines the effect of the economic crisis on voting preferences in the 2011 Spanish national election. Specifically we demonstrate that Spanish voters' reactions to the economic crisis were not uniform and that their evaluations of the economic situation and final electoral decisions were conditioned by prior ideological preferences. Our findings have several important consequences for the economic voting model. First, in a more polarized party system how voters evaluate the economic performance of the incumbent is a better predictor of vote choice than evaluations of the economy as a whole. Second, this effect varies depending on where parties are located and competing ideologically. Finally, those effects are more conditional on voters' ideological predispositions than the effects of voters' evaluations of the situation of the economy.     

What can a party say? How parties' communication can influence voters' issue ownership perceptions

Research has documented that issue ownership is an important aspect of voter behaviour. Therefore, issue ownership is an important asset for parties and one that they might try to improve on in order to enhance their electoral chances. Using survey experiments on a representative sample of Danish voters, the paper investigates what messages a party can convey to voters in order to improve its issue ownership – communicating its emphasis on the issue, its position on the issue, its links to the issue constituency, or its performance on the issue – across both valence and position issues. The results show the effectiveness of the latter two communication strategies thereby documenting that parties through their communication may affect voters' perceptions of their issue handling competencies.     

Do voters learn? Evidence that voters respond accurately to changes in political parties’ policy positions

A premise of the mass–elite linkage at the heart of representative democracy is that voters notice changes in political parties’ policy positions and update their party perceptions accordingly. However, recent studies question the ability of voters accurately to perceive changes in parties’ positions. The study advances this literature with a two-wave panel survey design that measured voters’ perception of party positions before and after a major policy shift by parties in the government coalition in Denmark 2011–2013. Two key findings extend previous work. First, voters do indeed pay attention to parties when they visibly change policy position. Second, voters update their perceptions of the party positions much more accurately than would have been expected if they merely relied on a ‘coalition heuristic’ as a rule-of-thumb. These findings imply that under some conditions voters are better able to make meaningful political choices than previous work suggests.     

How partisan affect shapes citizens' perception of the political world

We explore how partisan affect shapes citizens' views of party ideology and political competition. We argue that voters' affective ties to parties (both positive and negative) lead them to perceive the ideological positions of those parties as more extreme. Further, when voters are "affectively polarized," i.e., they strongly like some parties and dislike others, they are more likely to view politics as high stakes competition, where ideological polarization is rampant, participation is crucial, and electoral outcomes are highly consequential. Using cross-national survey data covering 43 elections in 34 countries, we show that partisan affect indeed impacts perceptions of party ideology and that affective polarization alters beliefs about the nature of political competition.