How campaigns promote the legitimacy of elections

Why do people see elections as fair or unfair? In prior accounts, evaluations of the election depend on people's candidate preferences, where supporters of the winning candidate tend to call the election fair while those on the losing side feel it was unfair. I argue that perceptions of election fairness reflect not just the election outcome, but also the campaign process. Using a set of multilevel models and data from the 1996–2004 American National Election Studies, I explore the consequences of campaign experiences in shaping people's evaluations of the fairness of a presidential election. I find that as campaign competition increases, people are less likely to translate their feelings about the candidates into their evaluations of the election. Rather than alienating citizens, competitive campaigns mitigate the effects of prior preferences in a way that promotes the legitimacy of elections.     

The politics of disgruntlement: Nonvoting and defection among supporters of nomination losers, 1968–1984

This paper focuses on the effect of disgruntlement among those primary voters who supported U.S. presidential nomination losers. It analyzes the general election voting behavior of primary voters in the last five presidential elections in order to determine if differences exist between those supporters of the winning nominee in each party and backers of other candidates who also sought the nomination. A multivariate analysis of the determinants of voter turnout shows significant results only for the Democrats in 1972, when primary voters who supported candidates other than George McGovern were more likely to abstain in the general election. Taking into account the option of defecting to another party in November, both parties appear to have been plagued by a considerable amount of disloyalty on the part of supporters of candidates who failed to win the nomination, although for the Republicans this type of response is confined to the 1980 election. The existence of a third party or independent candidacy may be an important variable influencing the behavior of these disgruntled primary voters.An earlier version of this paper was presented at the 1984 Annual Meeting of the American Political Science Association, August 30–September 2, 1984.     

Do voters really prefer more choice? Determinants of support for personalised electoral systems

Which voters prefer having more choice between parties and candidates in an election? To provide an answer to this question, we analyse the case of a radical change from a closed-list PR system to a highly complex open-list PR system with cumulative voting in the German states of Bremen and Hamburg. We argue that the approval of a personalised electoral system is structured in similar ways as support for direct democracy. Using representative surveys conducted prior to all four state elections under cumulative voting in 2011 and 2015, we analyse which individual factors determine the approval, disapproval, or indifference towards the new electoral law. The results indicate that younger voters as well as supporters of left parties are much more likely to support a personalised electoral system. In contrast to previous studies, political interest only has an impact on the indifference towards the electoral system. More generally, our results show that a large proportion of voters does not appreciate personalised preferential electoral systems which seems to be a result of the complexity and magnitude of choice between parties and candidates.     

The 1990 Presidential Election in Poland

This article examines the conditions that appear to have influenced political preferences of Poles during the presidential election in November 1990. The first section offers a short introduction to the political and economic situation of Poland after the rise to power of Solidarity. A short presentation of the main candidates, Walesa, Mazowiecki and Tyminski, and their political profiles is also provided here. Then results from a survey conducted one week before the first round of the presidential elections are presented and discussed. It is concluded that there were some systematic differences in socio-economic status and values of the supporters of the main candidates. Specific features of Mazowiecki's electorate were: high social position, high level of education and high income. Typical values for this group were political and economic liberalism. Characteristic of Walesa's electorate were a low level of education, higher age, and an occupation as a small businessman. Conservative Catholic morality, anti-Semitism and pro-market attitudes were overrepresented among Walesa's supporters. Tyminski's supporters, finally, were disproportionately working class and young persons. His electorate was anti-liberal in both the political and the economic meaning of the word. His supporters were often opponents of traditional Catholic morality.     

Less is more: The paradox of choice in voting behavior

How does the number of candidates competing in an election affect voting behavior? In theory, as the number of candidates running for office increase, citizens’ utility from voting also increases. With more candidates, voters are more likely to have candidates that are close to their ideal points. Practically, however, more candidates also means a higher cognitive burden for voters who must learn more during campaigns in order to find their “ideal” candidate. In this paper, we examine how choice set size affects voting behavior. Using a survey experiment, we show that subjects presented with many options learn less about candidates, are more likely to vote based on meaningless heuristics, and are more likely to commit voting errors, when compared with subjects who choose between only a few candidates.     

Getting out the vote: Social structure and the mobilization of partisanship in the 1989 European elections

Abstract: Why do European elections look more like national elections in retrospect than in prospect? One possibility is that during the run-up to a European election party leaders appeal for the votes of their 'normal' supporters, and their success in these appeals gives rise to the 'normal' outcome of the campaign. To test this hypothesis two definitions of 'normal supporters' are evaluated and the outcome is to discredit the use of party identification as a means of identifying supporters. Instead, social structure is employed to identify the groups that might respond to party appeals, and the basic finding of the article is that supporters defined in this fashion do increase their support for appropriate parties during the run-up to a European election, as though they were responding to appeals of the hypothesized kind.     

Getting things straight: The effects of ballot design and electoral structure on voter participation

This paper considers the implications of the straight-party voting option (STVO) on participation in judicial elections. Voters using straight-party options (by definition) do not vote for candidates in nonpartisan elections. Consequently, ballot roll-off in these elections is more likely to occur when people are given the chance to vote the party ticket and complete the voting process quickly. This is the case because nonpartisan judicial elections are considerably less salient than statewide and federal partisan elections. This article separates out the effects of the institutional structure of the election on political participation with the effects of ballot design. We find that in nonpartisan elections, the straight-party option decreases voter participation since voters who utilize the straight-ticket option may erroneously believe that they have voted for these nonpartisan offices, or simply ignore them. However, in nonpartisan elections without straight-ticket voting, participation is increased compared to nonpartisan elections with straight-ticket voting. Additionally, both forms of nonpartisan elections have less participation than partisan elections, all of which have the straight-ticket option. Thus, voter participation is affected not only by the type of election, but the type of voting rules in the election.     

Campaign shocks and party support: evidence from Brazil’s 2014 presidential election

This article investigates the effect of exogenous shocks during an election cycle on electoral outcomes. Specifically, we examine the impact of the unexpected death of a prominent candidate, Eduardo Campos, in the 2014 Brazilian presidential election on support levels for the three main parties. Did the effects die out relatively quickly, providing only a temporary “bounce” or dip in support levels? Or did they alter the fundamentals of the campaign environment and produce a lasting change or “bump” in support levels that lasted until the election? Our results show that while the shock did have short-term effects on all parties’ support, it was only the party that lost its leading candidate where any longer lasting shift in support is detected; we estimate that the party received around 11 percentage points more support than they would otherwise have garnered, had Campos not died. While this was not enough to secure victory, it shows that individual candidates should be understood as a “fundamental” feature of the campaign environment, any change in which is likely to have a lasting effect on voter behavior.     

Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

This article analyses what makes political candidates run a party‐focused or personalised election campaign. Prior work shows that candidates face incentives from voters and the media to personalise their campaign rhetoric and promises at the expense of party policy. This has raised concerns about the capacity of parties to govern effectively and voters’ ability to hold individual politicians accountable. This article builds on the literature on party organisation and considers the possible constraints candidates face from their party in personalising their election campaigns. Specifically, it is argued that party control over the candidate nomination process and campaign financing constrains most political candidates in following electoral incentives for campaign personalisation. Using candidate survey data from the 2009 EP election campaign in 27 countries, the article shows how candidates from parties in which party officials exerted greater control over the nomination process and campaign finances were less likely to engage in personalised campaigning at the expense of the party programme. The findings imply that most parties, as central gatekeepers and resource suppliers, hold important control mechanisms for countering the electoral pressure for personalisation and advance our understanding of the incentives and constraints candidates face when communicating with voters. The article discusses how recent democratic reforms, paradoxically, might induce candidate personalisation with potential negative democratic consequences.     

Strategic voting,information, and ethnicity in emerging democracies: Evidence from Kenya

This paper explores the conditions under which voters in emerging democracies support non-viable candidates. We argue that cognitive biases and the geographic clustering of minor-party supporters in ethno-political enclaves lead to misperceptions about the electoral prospects of minor-party candidates, weakening strategic defections both among co-ethnic and non-co-ethnic supporters. We explore these arguments using original survey data from Kenya's 2007 presidential election, a contest that featured a minor-party candidate, Kalonzo Musyoka, who stood little chance of electoral victory. Despite this, results show that most of his supporters chose to vote for the candidate, failing to perceive that he was not a viable contender. The findings suggest that theories of political behavior in multi-ethnic settings can be enriched by drawing upon insights from the political psychology literature on belief formation.     

The 2015 parliamentary elections in Egypt

The Egyptian parliamentary election, the third stage of the three-tiered plan created after the ouster of President Mursi, was held in two phases in late 2015. Egyptians cast their votes in the first phase on October 17 and 18, and in the second phase on December 1 and 2. The overall turnout rate was 28.3 percent. A total of 560 candidates secured seats–322 independent and 238 party-affiliated. The remaining 28 candidates were appointed by President Sisi. Traditionally, majority parties have ruled the parliament; however, in this election, independent candidates secured the majority of the seats. Most of the parliamentary seats were obtained by the supporters of Sisi. The only positive aspect of this election was the rise of previously sidelined groups: 87 women and 36 Christian Copts secured seats.     

Ethnic minority voters in the UK 2015 general election: A breakthrough for the Conservative party?

It was widely reported that the 2015 UK general election represented a breakthrough election for the Conservative party among ethnic minority voters – specifically that their vote share among minorities increased, and overtook that of Labour for the first time among some groups. I show that analysis using more representative data yields markedly different results. Looking at (i) party preference from 2010 to 2015, and (ii) reported vote shares from a nationally representative probability survey, I show that the Conservatives increased their support among Hindus - but the Labour party gained in support elsewhere. This is due to movement away from the Liberal Democrats, 2010 minority supporters of the Liberal Democrats moved to supporting Labour rather than the Conservatives in 2015 at a ratio of 2:1. There is also considerable individual-level volatility in party support among ethnic minorities, which is masked by a high level of stability at the aggregate level.     

When Gender Matters: Macro-dynamics and Micro-mechanisms

Does candidate sex matter to general election outcomes? And if so, under what conditions does sex exert an effect? Research conducted over the past 40 years has asserted an absence of a sex effect, consistently finding that women fare as well as men when they run. Nevertheless, this scholarship neglects sex-based differences in candidate valence, or non-policy characteristics such as competence and integrity that voters intrinsically value in their elected officials. If women candidates hold greater valence than men, and if women’s electoral success stems from this valence advantage, then women candidates would be penalized if they lacked the upper hand on valence. Recent research at the macro-level reports a 3 % vote disadvantage for women candidates when valence is held constant (Fulton, Political Res Q 65(2):303–314, 2012), but is based on only one general election year. The present study replicates Fulton’s (Political Res Q 65(2):303–314, 2012) research using new data from a more recent general election and finds a consistent 3 % vote deficit for women candidates. In addition, this paper extends these findings theoretically and empirically to the micro-level: examining who responds to variations in candidate sex and valence. Male independent voters, who often swing general elections, are equally supportive of women candidates when they have a valence advantage. Absent a relative abundance of valence, male independents are significantly less likely to endorse female candidates. If correct, the gender affinity effect is asymmetrical: male independent voters are more likely to support men candidates, and less likely to support women, but female independents fail to similarly discriminate.     

Candidates’ policy strategies in primary elections: does strategic voting by the primary electorate matter?

Empirical research reports conflicting conclusions about whether primary election voters strategically account for candidates’ general election prospects when casting their votes. We model the strategic calculations of office-seeking candidates facing two-stage elections beginning with a primary, and we compare candidates’ policy strategies in situations where primary voters strategically support the most viable general election candidate against candidate strategies when voters expressively support their preferred primary candidate regardless of electability. Our analyses—in which the candidates’ appeal is based on their policy positions and their campaigning skills—suggest a surprising conclusion: namely, that strategic and expressive primary voting typically support identical equilibrium configurations in candidate strategies. Our conclusions are relevant to candidates facing contested primaries, and also to political parties facing the strategic decision about whether or not to use primary elections to select their candidates—a common dilemma for Latin American (and some European) parties.     

Politics as usual? Assessing the extent and content of candidate-level online campaigning at the 2015 UK general election

There has been much work done investigating the adoption of online campaigns in UK general election campaigns. Although some research has focussed on the candidate-level (Gibson, R., W. Lusoli, and S. Ward. 2008. “Nationalizing and Normalizing the Local? A Comparative Analysis of Online Candidate Campaigning in Australia and Britain.” Journal of Information Technology and Politics 4: 15–30; Lee, B. 2014. “Window Dressing 2.0: Constituency-level Web Campaigns in the 2010 UK General Election.” Politics 34 (1): 45–57; Southern, R. 2015. “Is Web 2.0 Providing a Voice for Outsiders? A Comparison of Personal Web Site and Social Media Use by Candidates at the 2010 UK General Election.” Journal of Information Technology &; Politics 12 (1): 1–17), this is an under-researched area. This is despite early web-campaign scholars (Margolis, M., and D. Resnick. 2000. Politics as Usual: The Cyberspace Revolution. Sage) maintaining that e-campaigning could provide the most important advantages to campaigns at the candidate level. In light of this, the paper aims to provide the most comprehensive study of candidate-level online campaigning carried out in the UK to date. This paper employs original data, measuring website and social media use by candidates during the 2015 UK general election campaign. These data allow for a detailed explanation of the normalization thesis, one of the leading theories in the field of e-campaigns. The findings here are significant as there are several instances where normalization does not hold, suggesting that online tools are contributing to campaign change. Green Party candidates subverted normalization to a significant degree, particularly on social media. Assessing the campaign content, a quarter of candidates adopted more than one interactive feature on their website and furthermore, interactive use of Twitter was the most common type of Twitter use.     

We’ve got them on the list: contacting,canvassing and voting in a British general election campaign

Many voters are canvassed by British political parties in the months and weeks immediately preceding a general election – but many are not. The parties are selective in whom they make contact with, and where. They focus on those in marginal constituencies who are likely to vote for them – and having identified them early in the process they contact them again, seeking to sustain that support in the seats where the contest overall will be either won or lost. A large panel survey conducted immediately before and after the 2010 general election allows detailed insight into that pattern of canvassing, identifying who the parties contacted, and where, in the six months prior to the election being called, and then who were contacted during the month immediately preceding polling day, and in how many different ways. Each party focused on its own supporters in the marginal constituencies, and in the middle-class neighbourhoods within those constituencies, but whereas the Conservatives, expecting to win the election, campaigned most intensively in the seats they lost by relatively small margins at the previous contest, Labour and the Liberal Democrats fought defensive campaigns in the seats that they won then. Such tactics were successful; the more ways in which respondents were contacted by a party, the more likely they were to vote for it.     

Voter preferences,simple electoral games,and equilibria in two-candidate contests

The fundamental assumption of spatial models of party competition is that voters possess cardinal utility functions defined on all combinations of issue positions which candidates may adopt. Furthermore, spatial theorists usually assume that utility functions have a shape common to all voters and that voters' most preferred positions are distributed in some regular manner. Employing these and attendant assumptions, the spatial theorist seeks to ascertain what deductions can be made about candidate strategies, i.e., the positions which vote or plurality-maximizing candidates should adopt in an election. It has been found that, in many situations, convergence to an opponent's positions and/or adoption of the median/mean of the most preferred positions of all voters is an important candidate strategy. In this context, two main problems have arisen: (1) difficulties of empirical or statistical analysis; (2) the abovementioned candidate strategy is generally not applicable to elections in so-called ‘plural’ societies. One path out of this latter problem has been formulated by Rabushka and Shepsle (1972). This article explores another potential solution by addressing the following question: If voters arenot characterized by cardinal utility functions, but some other type, what are the consequences for candidate strategies? The alternate assumption employed is that voters are characterized bylexicographic utility functions. The consequences for candidate strategies of this assumption are then determined for two plurality-maximizing candidates in some one- and two-dimensional, three-, five-, and seven-voter electoral games.     

Women Don't Run? Election Aversion and Candidate Entry

To study gender differences in candidate emergence, we conduct a laboratory experiment in which we control the incentives potential candidates face, manipulate features of the electoral environment, and measure beliefs and preferences. We find that men and women are equally likely to volunteer when the representative is chosen randomly, but that women are less likely to become candidates when the representative is chosen by an election. This difference does not arise from disparities in abilities, risk aversion, or beliefs, but rather from the specific competitive and strategic context of campaigns and elections. Thus, we find evidence that women are election averse, whereas men are not. Election aversion persists with variations in the electoral environment, disappearing only when campaigns are both costless and completely truthful.     

The effect of televised candidate debates on the support for political parties

During campaigns for legislative elections, a large portion of the general public follows televised debates between the front-running candidates. How can the candidates use the public interest in the debates to increase the support for their party? In this article, we argue that especially challenger candidates can improve the public perception of their valence qualities, such as personal integrity, leadership, and competence, and can - as a result - raise the support of their party. We expect that the perceived policy stances of the candidates matter less. Building on televised debate experiments during the German Federal Elections of 2009 and 2013, we analyse the effect of the debates on party vote and in how far this relationship is mediated by changes in valence and policy evaluations of the candidates. Results show that changes of candidate valence, but not changes in policy perceptions, of the social-democratic front-running candidates mediate the vote intention for the party. Respondents who perceived the candidates more competent, empathetic and have integrity as a result of the debate are more likely to vote for the candidate's party. Our analysis further reveals, however, that this valence effect is not long-lasting and does not carry-over to vote intention briefly before the election.     

Polarizing without legitimizing: The effect of lead candidates’ campaigns on perceptions of the EU democracy

Has the presence of Spitzenkandidaten—“lead-candidates”—in the 2014 European parliamentary election mobilized citizens in support of the EU? A core goal of this innovation was to bring the EU closer to its citizens and to boost turnout. We therefore examine how the presence of leading candidates affects perceptions of the EU democracy. Contrary to what innovators had hoped for, we find that the presence of lead candidates has polarized the European public. Those who support the EU believe the EU has become more democratic as a result of the leading candidates. But those who generally view the EU skeptically oppose it even more when they are aware of the presence of pro-EU candidates.