Lingua franca fever: sceptical remarks

The policy push in favour of fostering a global lingua franca has shed overtly imperialistic underpinnings and been recast, but many of the same objections can be levelled at new attempts to justify an old policy. Efforts to explain the impetus towards linguistic uniformity through rational choice theory obscure the power dynamics behind choice of language in multilingual contexts. Invoking democratic engagement as a benefit of uniformity overestimates the role of linguistic diversity as a drag on participation and ignores more important forces. A focus on equality of opportunity and social mobility through lingua franca competence as justification for the policy reveals a shallow conception of equality and underplays the long-term consequences for non-lingua franca communities were equality of opportunity for individuals to be taken seriously. Finally, seeing the justice issues that arise out of competition between languages as one of ensuring adequate compensation to the losers underscores how thin is the conception of equality animating the approach; it purchases an inadequate level of equal opportunity for individuals at the expense of inequality amongst language communities.     

Who stands for the norm? The place of metonymy in androcentric language

Since its emergence as an academic discipline in the early 1970s, feminist commentary and scholarship has prosecuted a critique of androcentric or sexist (gender exclusive) language, which has to some extent been successful. The struggle by women to occupy a positive linguistic space is continually being challenged by the endemic nature of masculine bias, which is realized through “indirect” or “subtle” sexism in the community. Seemingly innocuous words, like guy/guys, are frequently used to represent both men and women, reminiscent of the previous use of man/men as gender-inclusive common nouns. This raises the question of how to account for the persistence of such language use in spite of the fact that attention is regularly drawn to its problematic character. In this paper we approach the matter in a novel way, by appealing to work in the field of cognitive semantics, in particular the conceptual theory of metonymy. We propose that the relationship between the concepts of masculine and feminine as these are typically structured through language is indicative of a metonymy THE MASCULINE FOR THE FEMININE, in which the masculine “stands for” the feminine and in which lexical items are given as inclusive yet in effect refer to one (normative) gender. A corollary is that the feminine is subsumed (really or virtually) by the presence of the masculine and is made to disappear, and only reappears when she needs to be specified within the contextual frame.     

The social semiotic of homophone phrase substitution in Chinese netizen discourse

The paper addresses an ingenious way by which Chinese netizens manage to reach their intended audiences under the radar of censors surveying the Internet in China. One specifically Chinese social use of language in this respect is the option to express criticism by using inoffensive characters that share the same or similar pronunciation with politically sensitive phrasing. We identify this type of expression as homophone phrase substitution (HPS). The device has been part of Chinese since ancient times under the name political metaphor. We address the main constraints at work in HPS, especially the role of voice (prosodic contour) that guides the construction of two divergent kinds of aboutness. Leaving aside its critical function in contemporary society, by contrasting HPS with verbal irony, metaphor, and Australian rhyming slang, and by drawing on semiologie and semiotics, indirect speech acts and implicit deixis, we suggest that this linguistic option throws new light on the semantic/pragmatic distinction.     

Articulating language oppression: colonialism,coloniality and the erasure of Tibet’s minority languages

ABSTRACT

Roche’s article discusses ‘language oppression’ as a form of domination that is coherent with other forms of oppression along the lines of ‘race’, nation, colour and ethnicity. Scholars have defined language oppression as the ‘enforcement of language loss by physical, mental, social and spiritual coercion’. It is part of an evolving suite of concepts from linguistics, sociolinguistics and linguistic anthropology that examines issues of language discrimination, or ‘linguicism’. Roche explores one aspect of linguicism—language erasure—and how it relates to language oppression, focusing on Tibetans in the People’s Republic of China (PRC). He examines how language oppression is produced through practices of erasure: the ways in which certain populations and their languages are systematically rendered discursively invisible. He argues that the erasure of certain languages in the Tibetan context is systematically reproduced by two otherwise opposed political projects: the colonial project of the PRC state; and the international Tibet movement that seeks to resist it. He refers to the contingent cooperation between these two opposed projects as ‘articulated oppression’. In concluding the article he examines how the disarticulation of this oppression is a necessary condition for the emancipation of Tibet’s minority languages, and discusses the broader significance of this study for understanding language oppression, and its relation to other forms of oppression.     

Multilingual signage: a multimodal approach to discourses of consumption in a South African township

The paper explores how global commercial discourses and the politics of aspiration in post-apartheid South Africa may be seen as contributing to the restructuring of spaces of multilingualism and the refiguring of indexical values of English and South African languages. The analysis takes its point of departure in how late-modern lifestyles, identities, aspirations and imaginations are represented across local and transnational commercial signage in the Western Cape township of Khayelitsha, focusing in particular on how different languages are multimodally constituted and differentially represented in two different sub-genres of commercial billboards. We suggest that new late-modern multimodal representations of identity, and the way multilingual resources are configured into new repertoires and genres of subjectivity, may be one important factor in how social transformation is mediated in changing perceptions and practices of language, while simultaneously and paradoxically reinforcing traditional conceptions of cultural authenticity and self-representation.     

Discriminating language rights and politics in the post-Yugoslav states

ABSTRACT

Pupavac examines the rise of linguistic human rights advocacy and its approach in a case study of language politics in the post-Yugoslav states. A core concern of contemporary linguistic rights advocacy has been to tackle ethnically based discrimination and promote ethnic diversity. It does not only seek to prevent states from discriminating against those who speak minority languages. It expects states to take positive steps to preserve their diversity of languages. However, strategies affirming distinct linguistic identities may become complicit in perpetuating ethnic discrimination and ethnic divisions, as is evident in the language politics of the post-Yugoslav states.     

Towards a new semiotics of landmark knowledge

This paper proposes to reconsider the relation between language, truth and knowledge, based on an integrational semiology as developed by Roy Harris: at its centre of interest is the question of what it is to know the name of a landmark, and how that in turn relates to the general concept of landmark knowledge. It is claimed here that previous research interested in referential talk involving landmarks adopted a “mythological” view of language and communication, which leads to conflating knowledge with verbal displays of knowledge. Taking the present author's fieldwork in Bellinzona, the capital of Italian-speaking Switzerland, as a case in point, it is argued that by generating communicational situations where informants are unaware of being objects of study and can no longer rely on an “ideal” (and idealized) name–referent relationship (i.e. for each object there is one “proper” name), it becomes possible to understand reference as an integrational process (rather than as a form of linguistic knowledge), which in turn lends further support to the notion of knowledge as integration.     

Effects of Financial Incentives on Saving Outcomes and Material Well‐Being: Evidence From a Randomized Controlled Trial in Uganda

The use of savings products to promote financial inclusion has increasingly become a policy priority across sub‐Saharan Africa, yet little is known about how families respond to varying levels of savings incentives and whether the promotion of incentivized savings in low‐resource settings may encourage households to restrict expenditures on basic needs. Using data from a randomized controlled trial in Uganda, we examine: (1) whether low‐income households enrolled in an economic‐empowerment intervention consisting of matched savings, workshops, and mentorship reduced spending on basic needs and (2) how varied levels of matching contributions affected household savings and consumption behavior. We compared primary school‐attending AIDS‐affected children (N = 1,383) randomized to a control condition with two intervention arms with differing savings‐match incentives: 1:1 (Bridges) and 1:2 (Bridges PLUS). We found that: (1) 24 months post‐intervention initiation, children in Bridges and Bridges PLUS were more likely to have accumulated savings than children in the control condition; (2) higher match incentives (Bridges PLUS) led to higher deposit frequency but not higher savings in the bank; (3) intervention participation did not result in material hardship; and (4) in both intervention arms, participating families were more likely to start a family business and diversify their assets.     

The problem with English(es) and linguistic (in)justice. Addressing the limits of liberal egalitarian accounts of language

Van Parijs’s Linguistic Justice for Europe and the World furthers a nascent examination of multilingualism within political philosophy, drawing on continental European contexts where multilingualism is the norm. Van Parijs argues, in effect for linguistic cosmopolitanism via English as the current world language, and this seems ostensibly to be a considerable improvement on ‘the untrammeled public monolingualism’ of Anglo-American political theory. However, Van Parijs’s account is flawed in four key respects. First, there is the fundamental problem of his reductionist account of language – by which language is viewed only in terms of its communicative uses and reach and not in relation to its symbolic and identity functions. Second is his simplistic advocacy of English as a global lingua franca, which ignores issues of power and inequality, along with related delimited access to high-status English language varieties. Third are the inherent limitations associated with his advocacy of linguistic territoriality, which recognizes state-sanctioned languages but little else, thus failing to mitigate existing linguistic hierarchies. Finally, the wider argument for English as a global lingua franca is inevitably underpinned by a monolithic/hegemonic view of English itself. This monolithic conception of English stands in contradistinction, not only to the actual plethora of Englishes in the world today, but also, more importantly, to their widely varying status and use in furthering cross-communication and related notions of social and economic mobility. The latter thus fatally undermines Van Parijs’s central argument linking social and economic mobility ineluctably to access to English.     

Chinese tourist site entry tickets: intersemiotic complementarity in an ecosocial process

This article explores how tourist site entry tickets multimodally construe a coherent message and how they are integrated into a grander ecosocial process. Primarily using Royce's intersemiotic complementarity framework we focus on the ideational meanings of an entry ticket to a famous site called the Juyong Pass along the Great Wall of China. Our analysis reveals two types of cohesion: the internal and the extended. As for internal cohesion, intersemiotic complementarity is semantically established through a series of cohesive ties between features of the verbal and the visual modes on the front and the back of the ticket. The extended cohesion is construed through an integration of the multimodal text with the material–physical and other semiotic–discursive practices of its ecosocial environment. During the analysis and discussion, reference is made to another entry ticket to the same site as well as to a database of about 300 entry tickets from tourist sites in China. This article makes an important contribution to an understanding of intersemiotic complementarity in front–back multimodal/multilingual texts and to the relation between this type of complementarity and the concept of ecosocial process.     

Socialised to think in terms of left and right? The acceptability of the left and the right among European voters

The left-right dimension plays a crucial role in how political scientists think about politics. Yet we know surprisingly little about the extent to which citizens are able to position themselves on a left-right dimension. By analysing non-response on left-right self-identification question from seven waves of the European Social Survey (N = 295,713), this study demonstrates that citizens’ ability to position themselves on the left-right dimension depends on the political system they live in and its history. Citizens in countries with lower levels of elite polarization place themselves on a left-right dimension less often, this difference is partiularly pronounced for citizens with high levels of political interest. Citizens in countries with a recent authoritarian history were unable to place themselves on the left-right dimension more often. These findings show the importance of political socialization for left-right self-identification.     

Rethinking Loyalty and Competence in Presidential Appointments

Studies in presidential appointments, particularly principal-agent models, posit that presidents employ a top-down strategy to control the bureaucracy, one that promotes loyalty over competence. However, many studies have two critical limitations: (1) treating loyalty and competence as binary constructs and (2) focusing only on presidential nomination and Senate confirmation (PAS) appointments. In this article, the authors construct a continuous measure of loyalty and competence to determine how much loyalty or competence an appointee offers a president and examine other appointment tools—Senior Executive Service (SES), Schedule C, and presidential appointments—that allow presidents to influence different levels of the bureaucracy. Findings show that presidents are more likely to reward competence with their PAS and SES appointments. In addition, few appointees score high on both loyalty and competence, explaining why presidents generally must make a trade-off between loyalty and competence.     

Is the genie out of the bottle? Digital platforms and the future of clinical trials

Is it possible to conduct impartial clinical trials in a world full of digital networking tools that patients can use to coordinate themselves and act against research protocols? This paper builds on an ethnography of PatientsLikeMe, a company running an internet social media network where patients with different conditions share their clinical data with standardized questionnaires. The company faced a serious dilemma in 2011 when some ALS patients, members of the site, started sharing data about a phase II clinical trial of an experimental drug (NP001) in which some of them were participating, to anticipate the experiment’s outcomes and understand each one’s allocation over trial arms. In parallel, some other patients were using the site and other web tools to coordinate and run their own replication of the trial with homebrew mixes of industrial grade chemicals. PatientsLikeMe researchers reflected on their position as networks managers and eventually decided to use the collected data to develop their own analysis of the efficacy of the original compound, and of the homebrewers’ compound. They presented the NP001 events as a case in point for articulating a new social contract for clinical research. This paper analyses these events, first, by understanding the clinical trial as an experiment organization form that can succeed only as long as its protocol can be enforced; second, we observe how web networks make it dramatically easier for the trial protocol to be violated; finally, we point out how a potentially dangerous confluence of interests over web networks could incubate developments that disrupt the status quo without creating a robust and safe alternative for experimentation. We conclude by warning about the interests of the pharmaceutical industry in exploiting patients’ methodological requests to its own advantage.     

Credible Comparisons Using Interpersonally Incomparable Data: Nonparametric Scales with Anchoring Vignettes

Comparisons of individuals based on their selections from an ordinal scale traditionally assume that all respondents interpret subjective scale categories in exactly the same way. Anchoring vignettes have been proposed as a method to replace this homogeneity assumption with individual‐specific data about how each respondent uses the ordinal scale. However, improving interpersonal comparisons with anchoring vignettes also requires a new set of assumptions. In this article, I derive the assumptions needed to make credible nonparametric comparisons using anchoring vignettes, and propose a new nonparametric scale that does not assume homogeneity among respondents. I also provide methods for evaluating empirically whether a set of anchoring objects can produce credible nonparametric interpersonal comparisons. Two empirical studies illustrate the importance of accounting for differences in the use of ordinal scales by showing how our inferences about interpersonal comparisons may change as a function of the assumptions we accept.     

Reconsidering repetition in language education: an edusemiotic approach

ABSTRACT

Since behaviorism fell out of favor as one of the prominent learning theories, language education has done away with using repetition of linguistic forms as one of the important strategies used in second-language classrooms. As a new direction in educational philosophy and theory, edusemiotics can offer a new perspective about the use of repetition in learning a new language. When language forms are treated as signs and not as substances, as in edusemiotics, linguistic particles can never be truly repeated, but each instance of a repetition of a language particle and structure disambiguates the meaning of a form in a different context. This paper argues that the repetition of language forms at the lexical, syntactical, phonetic, and discursive levels aids language learners to intuit meaning and function in the new language. Further, it is discussed that repetition of language forms prompts language learners to look for similarity in patterns between linguistic structures rather than surface-level similarity of forms of language. Finally, the use of linguistic repetition is examined for its affective and poetic bearing, as an important aspect of the acquisition of language.     

“It makes it legit”: local semiotic perceptions of the linguistic landscape in a market in Soshanguve,South Africa

This article explores the linguistic landscape (LL) of a semi-informal market in a South African township called Soshanguve. The fieldsite is situated in an area that is characterized by diversity and longstanding multilingualism. An ethnographic approach draws on the semiotic reading of the LL by a participant whose analysis of the multilingual commercial signage provides insight into local perceptions on language use and materiality. The study focuses on the participant’s analysis of the indexicality of African languages and traders’ names used in the LL that is in general dominated by English. Furthermore, the use of Sepitori (mixed language) in the signage will be explored for the first time. Findings contribute to disentangle and expand the notion of luxury and necessity. More specifically, we suggest that these concepts can be extended to include the notions of sponsorship and mediation, which can potentially involve reinterpreting the process of production, use and perception of the materials in signage.     

Is Anybody Listening? Evidence That Voters Do Not Respond to European Parties’ Policy Statements During Elections

Although extensive research analyzes the factors that motivate European parties to shift their policy positions, there is little cross‐national research that analyzes how voters respond to parties’ policy shifts. We report pooled, time‐series analyses of election survey data from several European polities, which suggest that voters do not systematically adjust their perceptions of parties’ positions in response to shifts in parties’ policy statements during election campaigns. We also find no evidence that voters adjust their Left‐Right positions or their partisan loyalties in response to shifts in parties’ campaign‐based policy statements. By contrast, we find that voters do respond to their subjective perceptions of the parties’ positions. Our findings have important implications for party policy strategies and for political representation.     

Experimentalist governance in the European Union: A commentary

Sabel and Zeitlin's Experimentalist Governance offers an insight into European governance in those cases where the EU institutions do not have clear competence and where member states are not prepared to accept a unified policy on a problem at hand. Experimentalist Governance identifies four steps of action: agree on common goals, have lower levels propose ways to meet goals, then report on their meeting of goals, and, finally, periodically reevaluate the review procedures. By looking at the developments in EU policymaking through the lens of experimentalist governance (EG), one obtains an appreciation of how goals might be achieved that would otherwise not likely have been achieved through the community method. Sabel and Zeitlin highlight how EG can be effective in obtaining results, integrating peers, and incorporating deliberation, and offer a different way to deal with accountability and legitimacy. This article closes by taking the next step, namely, asking what challenges EG poses to democratic processes.