Using online social networking for teaching and learning: Facebook use at the University of Cape Town

Abstract

Web-based learning has made learning content much more freely and instantaneously available to students who can download course notes and readings with a single mouse click. Facebook is one of many Web 2.0 tools – wikis, delicious, YouTube, podcasts – that are listed as having potential applications for teaching and learning. Moreover, it has been argued that the current generation of youth, often described as Net Geners or Digital Natives, may be resistant to traditional methods of teaching and learning. This article explores student use of Facebook at the University of Cape Town, as well as lecturer engagement with students via the new social media. Drawing on a virtual ethnography and qualitative interviews, this article shows that while there are potential positive benefits to using Facebook in teaching and learning, particularly for the development of educational micro-communities, certain challenges, including ICT literacy and uneven access, remain pertinent.     

Social Media Social Capital,Offline Social Capital,and Citizenship: Exploring Asymmetrical Social Capital Effects

In pursuit of a healthier and participatory democracy, scholars have long established the positive effects of social capital, values derived from resources embedded in social ties with others which characterize the structure of opportunity and action in communities. Today, social media afford members of digital communities the ability to relate in new ways. In these contexts, the question that arises is whether new forms of social capital associated with the use of social media are a mere extension of traditional social capital or if they are in fact a different construct with a unique and distinct palette of attributes and effects. This study introduces social media social capital as a new conceptual and empirical construct to complement face-to-face social capital. Based on a two-wave panel data set collected in the United States, this study tests whether social capital in social media and offline settings are indeed two distinct empirical constructs. Then, the article examines how these two modes of social capital may relate to different types of citizenship online and offline. Results show that social media social capital is empirically distinct from face-to-face social capital. In addition, the two constructs exhibit different patterns of effects over online and offline political participatory behaviors. Results are discussed in light of theoretical developments in the area of social capital and pro-democratic political engagement.     

Opinion Formation in Social Media: The Influence of Online News Dissemination on Facebook Posts

ABSTRACT

This study aims to explore the influence of online news dissemination on public opinion in social media and examine what factors determine the influence. Online news stories (N=51) from 37 sources and Facebook posts (N=317) on the construction of Africa’s first modern international railway line, the Ethiopia-Djibouti railway line, were retrieved between June and November 2017 for the period April 11, 2012 to November 30, 2017. Comparative content analysis of online news and Facebook posts revealed that there was positive correlation between frame repetition by news media and prevalence of the frame in social media opinion. The results showed that there were statistically significant associations in the presence of positive as well as negative frame tones between news articles and Facebook posts. However, the relationship in the use of neutral frame tone between news and opinion was not significant. Regarding composition, short news stories exert more influence on social media opinion than longer news articles, as indicated by negative correlation between news article length and its influence on opinion. Overall, the results suggest that online news dissemination strongly influences opinion formation in social media.     

Ten “Rs” of Social Reaction: Using Social Media to Analyse the “Post-Event” Impacts of the Murder of Lee Rigby

This article provides a case study analysis of social reactions to the murder of Fusilier Lee Rigby in 2013. Informed by empirical data collected by systematic monitoring of social media platforms, the analysis identifies a number of online behaviours with offline effects—labeled the ten “Rs”—that collectively constitute the process of social reaction to the crime. These are defined as: reporting; requesting; responding; recruiting; “risking”; retaliating; rumouring; remembering; reheating; and “resiliencing”. It is argued that the ability to observe these behaviours through the application of qualitative social media analysis has considerable potential. Conceptually, the analysis provides new insight into the complex and chaotic processes of sense-making and meaning attribution that arise in the aftermath of terrorist attacks. It illuminates how patterns of social reaction on social media are nuanced and complicated, with different segments of the public interpreting the same developments very differently. In addition, the findings and the conceptual framework outlined have implications for policy and practice development in terms of establishing a more effective and evidence-based approach to the consequence management of “post-event” conflict dynamics and social reactions.     

What Drives Political Participation? Motivations and Mobilization in a Digital Age

This article provides insights into the driving forces that underpin new forms of political participation. Digital technologies offer opportunities for engaging in a wide range of civically oriented activities, each of which can contribute to deeper democratic engagement. Conventional acts of political participation are argued to be driven primarily by intrinsic motivations relating to self-efficacy and empowerment, with participants feeling they can have influence over decision makers. Little research explores whether similar motivations drive participation in less conventional acts, as well as whether mobilization attempts via social media by peers or political organizations mediate those motivations. Drawing on data from a survey among a representative sample of the U.K. electorate, we find the offline and online spheres of agency remain fairly distinct. Intrinsic and extrinsic motivations both matter but extrinsic motivations have the strongest explanatory power independent of the sphere of activity. The mediating effect of mobilization tactics has a minimal effect on extrinsic motivations, online or offline, but online intrinsic motivations lose their explanatory power. As intrinsic factors offer little explanatory power, some forms of online political participation may lack meaning to the individual. Rather, these non-conventional acts result from reward seeking and are more likely to be encouraged by nongovernmental campaigning organizations, suggesting social media users are most likely to perform simple acts in support of non-contentious causes.     

Emerging political narratives on Malawian digital spaces

Social media platforms are being considered new podiums for political transformation as political dictatorships supposedly convert to overnight democracies, and many more people are not only able to gain access to information, but also gather and disseminate news from their own perspective. When looking at the situation in several sub-Saharan African countries, it becomes clear there are various challenges restricting social media and its palpable yet considerably constrained ability to influence political and social changes. Access to the internet, or lack thereof, is a recognised social stratification causing a “digital divide” thanks to existing inequalities within African and several other societies throughout the world. This article reports on a study that analysed a popular Facebook page in Malawi using a discursive online ethnographic examination of interactions among social media participants seeking to determine the level of activism and democratic participation taking shape on the Malawian digital space. The study also examined potential bottlenecks restraining effective digital participation in Malawi. The article argues that while social media's potential to transform societies is palpable, keeping up with the pace of transformation is no easy task for both digital and non-digital citizens. The study demonstrated social media's potential but also highlighted the problems facing online activists in Malawi, including chief among them digital illiteracy. Therefore, the digital sphere is not a political podium for everyone in Malawi as shown by the analysis of digital narratives emerging from the country's online environment, which opens its doors to only a tiny fraction of the population.     

The Political Significance of Social Media Activity and Social Networks

This paper examines panel data from two waves of the Youth Participatory Politics Survey, a nationally representative sample of young people in the United States. It employs a cross-lagged design to investigate the extent to which common forms of online activity create pathways to online and offline forms of political activity. Specifically, we examine the influence of Friendship-Driven (FD) and Interest-Driven (ID) online activity on online participatory politics and on offline forms of political action. Our findings reveal that FD and ID activity relate to political engagement, but in different ways. In addition, we find that the size of young people’s social networks interacts with both FD and ID online activity to promote political activity. This indicates that having exposure to “weak-ties” (resulting from large social networks) promote higher levels of political engagement. These findings demonstrate the need to specify the kinds of online activities in which youth are engaged and, more broadly, the political significance of social media and social networks     

Utilising an Ubuntu-Centred Communication Management Framework to Analyse CSR Messages on SNSS

ABSTRACT

This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). The research employed a phenomenological research paradigm to explore the interactions between the financial institutions and their stakeholders on Facebook and Twitter. Collected data were analysed by means of interpretative discourse analysis as well as two computer-aided qualitative data analysis software programmes, Leximancer and Centim. The authors categorised the financial institutions’ CSR communication in themes and coded it according to a newly formulated theoretical framework of Ubuntu-centred communication practices on SNSs. It was found that FNB's CSR communication was based on Ubuntu values whereas Capitec's CSR communication did not exhibit key characteristics, such as the inclusion of narratives and archetypes, sound conflict resolution strategies, and the presentation of mutually beneficial solutions to societal issues. Based on the findings, it is proposed that organisation-stakeholder interactions can be facilitated when organisations disseminate CSR messages and constructively engage with stakeholders on SNSs. Moreover, culturally-specific communication management strategies, such as Ubuntu-centred communication, should be infused in holistic communication models to foster participatory online communities which are characterised by dialogue, mutual trust and reciprocity.     

The Mix of Media Use Matters: Investigating the Effects of Individual News Repertoires on Offline and Online Political Participation

In contemporary high-choice media environments, people increasingly mix and combine their use of various news media into personal news repertoires. Despite this, there is still limited research on how people compose their individual news repertoires and the effects of these news repertoires. To address this and further our understanding of how media use influences political participation, this study investigates (a) how people combine the use of offline and online media into personal news repertoires and (b) the effects of different news repertoires on both offline and online political participation. Based on a two-wave panel study covering the 2014 Swedish national election, this study identifies five news repertoires, labeled minimalists, public news consumers, local news consumers, social media news consumers, and popular online news consumers. Among other things, the results show that social media news consumers are more likely to participate in politics both offline and online.     

Media monitoring methodology: doing it with rhetoric; doing it with numbers

Abstract

The rise and dominance of social networking sites has generated increasing interest amongst scholars, mainly to understand their nature and the activities supported by these social sites. Studies conducted on social networking sites have generated information on the potential of such sites in boosting revenue-generating businesses, with limited research on how online sites can be used to address the social challenges faced by societies today. This article maintains that online social sites, in particular HIV/Aids-related sites, can possibly be used for HIV/Aids communication. The article therefore presents and reflects on the use of social networking sites amongst Rhodes students and the implications for HIV/Aids communication. The concept ‘use’ in this article is discussed under three sub-topics: (1) extent of social network site use; (2) topics or issues discussed on social sites focusing on HIV/Aids issues; and (3) the advantages and challenges of using social sites to communicate about issues such as HIV and Aids. Using both quantitative and qualitative approaches to the research design and methodology, the study found that social networking sites have become part of the youth's everyday activities, with social sites focusing on HIV/Aids-related issues being used as platforms for learning about the disease, sharing personal experiences and even finding encouragement from peers facing similar challenges. Drug abuse and sexual debut are amongst the topics discussed on HIV/Aids sites. The study also reveals that the effectiveness of social sites in communicating about HIV/Aids can be downplayed by issues of privacy, artificiality and the nature of relationships within networks.     

The New Personal Influence: How Our Facebook Friends Influence the News We Read

Has the introduction of social media into the information landscape changed the heuristics individuals use when selecting news? Social media allow users to easily share and endorse political content. These features facilitate personal influence, possibly increasing the salience of partisan information, making users more likely to read endorsed content. To test this possibility, I utilize snowball sampling to conduct a survey experiment featuring mock Facebook News Feeds. These feeds contain different levels of social media activity attributed to different sources, varying from fictional individuals to subjects’ own friends and family members. I find that online endorsements and discussions serve as heuristics when deciding which content to consume, outweighing partisan selectivity. This effect is only significant when the activity comes from friends or family members, as social influence attributed to fictional individuals has no effect on information selectivity.     

Shifting gender roles: an analysis of violence against women in post-conflict Uganda

Based on findings from a qualitative study in northern Uganda, this article explores factors leading to gender-based violence (GBV) in the post-conflict African context. The crisis of masculinity becomes crucial to understanding women's vulnerability to GBV. This crisis stems from the trauma of losing one's internal resources – socially constructed identity role and purpose, and one's external resources – wealth and productive assets. We find that armed conflict replaces the positive male identity as household head with a destructive model of masculinity. It is the interaction between negative masculinities and extreme poverty that characterises the prevalence of GBV in such conditions.     

The Changing Nature of Political Debate Consumption: Social Media,Multitasking, and Knowledge Acquisition

This study examines the influence of debate viewing-social media multitasking on campaign knowledge during the 2012 presidential election. Results from three waves of a national cross-sectional survey of U.S. adults conducted during and after the 2012 presidential election suggest that social networking site (SNS) use overall correlates with increased knowledge of campaign issues and facts above and beyond the use of other sources of news media. In addition, watching a debate with or without simultaneous social media engagement is better for knowledge generation than not viewing a debate at all, but the effect of debate viewing is dulled when simultaneously engaging in social media multitasking. The debate viewing-social media multitasking effect is moderated by candidate preference, with differential learning occurring largely for knowledge that is favorable to one’s preferred candidate.     

Microfinance in online space: a visual analysis of kiva.org

Microfinance practices were originally developed in offline contexts. Modern microfinance practices were based on development models for the financial and social empowerment of the poorest of poor in developing countries. Several of these practices drew from existing traditions of money lending within local communities that were reformed to be in sync with rural development and the empowerment of the underprivileged individual. In present ‘postmodern’ times, microfinance providers are using online tools in the hopes of broadening the reach and extending the advantages provided by such a model of micro-lending and micro-borrowing. In this article, we examine an online peer-to-peer lending and borrowing website, Kiva.org, which uses online social networking tools in microfinance. The study is thus a close look at the actual content of the website with a view to understanding the representational practices of online space through Internet mediated microfinance.     

How Accurate Are Survey Responses on Social Media and Politics?

How accurate are survey-based measures of social media use, in particular about political topics? We answer this question by linking original survey data collected during the U.S. 2016 election campaign with respondents’ observed social media activity. We use supervised machine learning to classify whether these Twitter and Facebook account data are content related to politics. We then benchmark our survey measures on frequency of posting about politics and the number of political figures followed. We find that, on average, our self-reported survey measures tend to correlate with observed social media activity. At the same time, we also find a worrying amount of individual-level discrepancy and problems related to extreme outliers. Our recommendations are twofold. The first is for survey questions about social media use to provide respondents with options covering a wider range of activity, especially in the long tail. The second is for survey questions to include specific content and anchors defining what it means for a post to be “about politics.”     

Pseudo-communication and the return of the sophist: Thank you for smoking,at first sight

Abstract

The present era is one of pseudo-communication and overwhelming relativism, where, at best, the ability to persuade one's opponents or a potential audience of the ‘rightness’ (as opposed to the communicable ‘truth’) of one's position, is all important. A closer look at the recent film, Thank you for smoking, shows it to be a stalking horse for precisely this kind of pseudo-communication and relativism, and an all the more successful one in light of its rhetorical sophistication and entertainment value. However, this is no reason to give up on the old-fashioned notion of communication (or ‘truth’), even if one has to reject the illusion – so long entertained by Western philosophy – of unambiguously clear communication of the ‘truth’ in any univocal or absolute sense. Through an analysis of the film in question an attempt is made here to demonstrate that it is a supremely persuasive piece of sophistry in the sense that Plato gave to the term, but that today (given what one has learned from the post-structuralist thinkers), instead of rejecting it on this basis, one should appropriate its lessons in rhetoric and turn it against itself, showing how a complex notion of communication and ‘truth’ of a certain kind may be uncovered in its interstitial rhetorical spaces. This is of particular importance to South Africa, given the fact that ‘persuasive communication’ forms part of curricula in communication studies. The paper aims to show how short sighted the unqualified emphasis on ‘persuasion’ is, especially in South Africa.     

When cops “go native”: policing revolution through sexual infiltration and panopticonism

This article argues that the use of sexual infiltration by police and criminal collaborators represents a strategic deployment of surveillance technology by the state with the aim of creating Foucault’s “docile bodies” through the development of totalising omnipresence. The insertion of police into the private sphere of activists’ sexual relationships – a site presumed to be outside of state gaze – serves to not only disrupt the target communities but also to reverberate throughout social networks and create inactivity. By exposing informants from within one’s own “family”, the state is able to collect intelligence, spread insecurity and display totalising disciplinary power to the social movement under observation.     

The legislature and agenda politics of social welfare: a comparative analysis of authoritarian and democratic regimes in South Korea

The article mainly seeks to explain the legislature’s preferences in social welfare before and after democratization using South Korea as a case study. Based on an original dataset that consists of all executive and of legislative branch-submitted bills between 1948 and 2016 – roughly 60,000– legislative priority on social welfare is compared over time, and tested using logistic regressions. The key focus of analysis is whether and how the level of democracy affected the degree and universality of social welfare priority. The findings show that the promotion of social welfare is positively related to higher levels of democracy in a continuous fashion, which clearly points to the need to avoid applying a simple regime dichotomy – authoritarian or democratic – when seeking to understand social welfare development. Going further, the article examines the legislature's priority in welfare issues within a presidential structure and under majoritarian electoral rule, at different levels of democracy. The result shows that the higher levels of democracy are, the more the legislative branch contributes to the overall salience of social welfare legislative initiatives as compared to the executive branch. Moreover, the legislative branch itself prioritizes a social welfare agenda – alongside democratic deepening – over other issues.     

The meaning of post-apartheid Zulu media

Abstract

This article explores the relationship between certain South African media corporations, growing post-apartheid Zulu media platforms, the size and diversity of Zulu-speaking media consumers, and the historical socio-cultural construction of ‘Zuluness’. This relationship, this author observes, manifests largely through media corporations’ increasing recognition of Zulu people's pride in Zulu (i.e. the language) and ‘Zuluness’ – all of which are historical products of various forms of socialisation. Coopting this pride, profit-driven media corporations are commodifying Zulu and ‘Zuluness’. This commodification via the establishment of Zulu media outlets is paradoxical: 1) it is a transformation of a public and open Zulu cultural sense of ‘being’ into institutionally determined commodities exchangeable for revenue, for the ultimate benefit of media owners other than the masses of Zulus themselves; 2) it is a form of commoditisation that gives Zulu a linguistic profile that has historically been accorded only to English and Afrikaans. This article's argument is further briefly articulated through various intellectual frames: Graham Murdoch and Peter Golding's conceptualisation of critical political economy of communications and culture (2005); John and Jean Comaroff's anthropological analysis of commercialisation of ethnicity (2009); and, for South African specificity and precedent, through Herman Wasserman's reading of Afrikaans media corporations’ commercialisation of Afrikaans language and identity. Then the question is: What does the explored relationship mean for South Africa's multilingualism?     

The Internet and Its Potentials for Networking and Identity Seeking: A Study on ISIS

ABSTRACT

With the accelerating process of globalization and the development of its technological dimension, more and more opportunities and channels are available to the terrorist groups in the world to mobilize resources and advocates. “Islamic State of Iraq and Sham” (ISIS), as the most modern terrorist-excommunicative group (Takfiry), has been able to utilize the Internet and social networks highly adeptly. While ignoring the function of long-term structural and essential factors underlying the formation of ISIS, and also combining the networked society theory and triple forms of identities proposed by Manuel Castells with theoretical discussions on identity making, networking, and mobilization of media, the current article seeks to analyze the role of cyberspace and social networks as accelerating and opportunistic agents in mobilizing resources and disseminating ISIS. Using an explanatory analytical research method, the current article mainly intends to find a reply to the question: What has been the role of online social networks in connection with ISIS as an excommunicative and terrorist group? According to the research hypothesis, due to ISIS’s subtle, prevocational-emotional and targeted utilization of online social networks, the networks have played the role of an accelerator and opportunity maker in some areas including network building, guidance of public opinion, identity making, and the promotion of project identity of this terrorist group. The general conclusion obtained from the article is that ISIS, as the most terrifying and the most modern group equipped with cyber media, has been able to attract many forces out of fanatical religious groups, unemployed people, criminals, etc., worldwide. Additionally, with the recruitment of fanatics, ISIS has been able to accomplish identity making and network building. As a result, regional security and even security in Western countries is also highly endangered.