Toward a measurement tool for the monitoring of media diversity and pluralism in South Africa: A public-centred approach

Abstract

This article responds to recent debates within South African media politics regarding the diversity and transformation of the print sector in the country, by suggesting a necessary refocus of previously used methods of measuring media diversity and proposing a more audience-centred approach. This audience-centred method is discussed with regard to meeting the demands of the normative understanding of media diversity, where the media are viewed as central to an individual's formulation of opinions and ideas, thus rendering the media – and particularly the news media – vital in fostering an enabled and informed citizenry. The argument proposes a bottom-up instead of a top-down methodology for measuring media diversity, by placing the primary focus on the public as the starting point, rather than the end point of the analysis, and validating this position through the normative view of the media's role in assisting citizens to formulate personal views. The article concludes by listing four key areas in which current debates on media diversity in South Africa should be realigned and refocused, including at a parliamentary level.     

Questioning the media and democracy relationship: the case of South Africa

This article addresses normative ideas around the role of journalism and the news media's links to the democratic process in South Africa and many other post-colonial societies in the Global South. In particular, the article addresses questions around the news media's role as the Fourth Estate and its claims to public representation, as well as the role that new media and social media in particular play in the media-politics nexus and in the strengthening of democracy (in its many guises). The article assesses the contextual factors that need to be considered in the analysis of media development and the roles and functions ascribed to the news media from within the context of the post-colony and young democracies in the Global South.     

Normative media theory in the digital media landscape: from media ethics to ethical communication

In this article it is postulated that normative media theory has lost its heuristic value in the new digital media landscape with its ensuing mediatisation of life, society and the world. The reason for this is that normative media theory is based on the principles of media ethics which are mainly concerned with journalism. In the new media landscape the media involves far more than journalism and journalism as the cognitive paradigm for current thinking about media. The media has infiltrated almost every aspect of human communication, it is omnipresent and pervasive. For this reason the principles of ethical communication instead of media ethics are proposed as being more appropriate for normative media theory. This proposition is expanded in the rest of the article with a discussion of “traditional” normative theory as a yardstick for the measurement of ethical media practice and performance against the appropriateness and applicability of “traditional” normative theory in the digital media landscape. Outstanding features of the new media landscape, including the move from mass communication to network communication, and the emphasis on interactivity and interconnectivity contributing to the conversion of the media user into a media producer, are discussed, and presented as a motivation for the proposition to move from media ethics to communication ethics as the epistemological foundation of “new” normative theory.     

The Daily Show: Discursive Integration and the Reinvention of Political Journalism

The boundaries between news and entertainment, and between public affairs and pop culture, have become difficult if not impossible to discern. At the intersection of those borders sits The Daily Show with Jon Stewart, a hybrid blend of comedy, news, and political conversation that is difficult to pigeon hole. Although the program often is dismissed as being “fake” news, its significance for political communication may run much deeper. This study first locates The Daily Show within an emerging media environment defined by the forces of technological multiplication, economic consolidation, and discursive integration, a landscape in which “real” news is becoming increasingly harder to identify or define. It then offers an interpretive reading of the program that understands the show not as “fake news,” but as an experiment in journalism. It argues that the show uses techniques drawn from genres of news, comedy, and television talk to revive a journalism of critical inquiry and advance a model of deliberative democracy. Given the increasing popularity of the program, this essay concludes that The Daily Show has much to teach us about the possibilities of political journalism in the 21st century.     

Re-imagining News Values and Labels of Controversies with Reference to Political Scandals

Abstract

Scandals involving heads of state are generally the staple diet of news media. Internationally, the Bill Clinton-Monica Lewinsky scandal and former Italian Prime Minister Silvio Berlusconi’s “bunga bunga” sex escapades are some of the most memorable. In South Africa, scandals that marred former president Jacob Zuma’s term of office have continued to be the centre of attention long after he resigned as president. During his presidency, Zuma became one of the most covered (reported in the news) leaders across media platforms, in South Africa and beyond. This was largely due to allegations including corruption, his relationship with the Gupta family, and misuse of government funds to renovate his private property. Evoked in the media by various labels of controversy, the media frenzy dominated headlines in South Africa at the time. This article presents an account of how journalists actively construct labels for controversy associated with newsworthiness. The article makes a theoretical link between labels of controversies and news values, and argues that these labels are, in spite of their significance, the most understudied phenomena in mainstream journalism literature today. Fifty-eight news articles were examined by means of content analysis for the labels that journalists constructed.     

Embedded journalism – more than a conflictreporting issue

Abstract

One of the outstanding features of the recent war in Iraq was the prominent media coverage given to so-called embedded journalists, that is, reporters travelling with, and under, the protection of coalition forces. This practice was severely criticised for compromising the independence of journalists. Editors nevertheless defended it on practical grounds. In this article it is argued that embedded journalism is part and parcel of the way South African media operate, albeit in a somewhat different form from what is prevalent in Iraq and that it includes far more than issues relating to conflict reporting. The issue of conflict of interests while gathering news is well documented and routinely addressed in handbooks on media ethics as well as ethical codes. But the South African media usually tend to shun open discussion of this and other ethical issues. Whatever the reason, the lack of debate on these and other media ethical issues prevents media users from seeing journalism for what it is: a value-laden activity more often than not determined by commercial considerations. These issues are addressed within the South African context and some pertinent questions are posed on the political and commercial embeddedness of journalists, that is, how conflict of interest permeates South African media. It is concluded that owners, managers and individual journalists all have some responsibility for the embeddedness of South African journalists. Given the focus on profits, it is suggested that the way forward would be for journalists to start speaking out and applying their specific ethical codes.     

‘We're not like that’: Denial of racism in the Afrikaans press in South Africa

Abstract

While the South African media on the whole underwent significant shifts after the demise of apartheid, repositioning was especially acute on the part of the Afrikaans-language press, which during the apartheid years largely served as legitimising institutions for apartheid and now had to adapt to the changing democratic political and social environment. This repositioning coincided with a liberal consensus in the news media in general, in terms of which individual rights, independence of the media and freedom of speech were emphasised. What complicated matters for the Afrikaans media was the need to retain the loyalty of primarily white Afrikaans readers, who remained attractive to advertisers, while having to orientate itself in relation to the new centres of political power in the country. The precarious balance between the liberal consensus of individual rights and freedom of expression on the one hand, and the imperative to carry a torch for Afrikaans cultural identity in the new dispensation, comes to light in news coverage of a recent racist incident at a historically white, Afrikaans university. This article will seek to explore editorial comment on the incident in selected Afrikaans media, to indicate how the event was interpreted and presented as an individual transgression, rather than a systemic and historically determined problem.     

Global journalism studies: Beyond panoramas

Abstract

This article examines the challenges that the accelerated globalisation of the media industry pose to journalism education and research, with a particular focus on journalism studies in the global South. Through references to key features of recent debates in the field of journalism studies, the article argues for the adoption of a critical perspective on global journalism studies in research and teaching, the integration of that perspective across journalism curricula and research agenda, and a reflexive and inclusive view of the relationship between global journalism and new media technologies.     

International news as a reflection of cosmopolitan ideology: Coverage of the Ivorian crisis by CNN and the BBC

Abstract

International news discourse is often framed with ideological underpinnings. Ideology as a system of ideas or beliefs or ways of thinking not only helps, defines and explains, but also makes value judgements about that world (Croteau 2012; Van Dijk 1995). The author 's aim was to find out to what extent international news discourse reflects a cosmopolitanist ideology. The article looks at the extent to which the discourse of international news meets Tomlinson's (1999) postulation that cosmopolitanism should involve an intellectual and aesthetic stance of ‘openness’ towards people, places and different cultures – especially those from different ‘nations’. Using framing theory and critical discourse analysis as the theoretical basis for examining international news, the aim is to determine whether international news encourages or discourages a cosmopolitanist outlook during periods of political crisis. The author argues that Western media reportage on events in Ivory Coast to a large extent reflected a cosmopolitanist outlook.     

Hermeneutical dimensions of a media ethic

Abstract

This article explores the concept of a communication ethic, with specific reference to news practice. Can communication be ethically neutral? I would argue that it cannot and will show that certain hermeneutical elements (or aspects of interpretation theory) not only make communication possible, but morally accountable as well. Guided by the philosophy of Hans-Georg Gadamer, I will draw on a recent presentation by Donald Matheson, who teaches journalism at Canterbury University, in New Zealand. Three obstacles in the path towards a fuller ethical vision of news practice are initially examined: an emphasis on verification of factual presentation at the expense of meaning-making, the inadequacy of ethical discourses of independence and distrust of sources, and the methodological relationship between ethical discourse and practice. An alternative conceptualisation of news practice challenges the bias against understanding implicit in traditional news practice, discovers an intrinsic role for the subjectivity of the journalist and comes to recognise the importance of what Jake Lynch terms an ‘ethic of responsibility’. To the same end of a more accountable media ethic, certain key concepts of Gadamer's hermeneutical philosophy, such as openness, listening, close distance and self-knowledge, are introduced and briefly discussed.     

Racial appropriation in white expatriate South African discourses: Reading race on social club websites

Abstract

In South Africa the African moral philosophy ubuntuism is periodically raised as a framework for African normative media theory. At this stage, the ubuntu discourse cannot be described as a focused effort to develop a comprehensive theory on the basis of which media performance could be measured from ‘an African perspective’. It should rather be seen as an intellectual quest to rediscover and re-establish idealised values of traditional African culture(s) and traditional African communities. Yet, given South Africa's history of apartheid in which Christian nationalism was misused as a moral philosophy to mobilise a patriotic media in the service of volk (nationhood) and vaderland (fatherland), it is not too early to ask critical questions about ubuntuism as a possible framework for normative media theory. Such questioning is the purpose of this article. Against the background of postmodern and postcolonial perspectives on normative theory, questions related to the following are raised: the expediency of ubuntuism in the context of changed African cultural values, the distinctiveness of ubuntuism as an African moral philosophy, the vulnerability of moral philosophy to political misuse, ubuntuism in the context of the future of normative theory in a globalised world and changed media environment, and the implications of ubuntuism for journalism practice. It is concluded that ubuntuism may pose a threat to freedom of expression. Given the nature of contemporary South African society and its media system, the postmodern emphasis on diversity and pluralism as the cornerstone of future normative theory, is supported.     

‘Ryk,ryker, Rykie’: A first exploration of the journalistic contribution of a journalist extraordinaire

Abstract

This article will, as a first exploration, attempt to put some aspects of the Afrikaans journalist Rykie van Reenen into perspective with the aim of understanding her contribution to South African journalism and the extent of her oeuvre. Van Reenen was referred to as 'undoubtedly the most outstanding Afrikaans journalist of the [twentieth] century' (Giliomee 2003, 564). In the Afrikaans rewritten version of this book, it is qualified with the word 'waarskynlik' – (probably) (Giliomee 2004, 470). Although her journalism, according to sources, contributed in a significant way to the eventual political change from an Afrikaner Nationalist-governed country to a democracy, very little is known about the journalist. This initial recording of van Reenen's oeuvre is part of a more extensive study of this journalist who has set a standard in South African Afrikaans journalism in terms of subject matter and writing style. This article can thus also be regarded as a contribution in a small way to a more complete South African media historiography, which, in general, lacks significant scholarly attention.     

Rethinking Ethical Journalism in the Worsening Socio-Economic and Political Crisis in Zimbabwe

Abstract

This article reviews the practice of ethical journalism in Zimbabwe. It reports on a study that engaged with both public and private journalists through in-depth interviews, to rethink ethical journalism in the worsening socio-economic and political situation in Zimbabwe. The study used thematic analysis informed by the communal approach or sociology of journalism ethics to analyse journalists’ perspectives. Several factors were found to be causes for unethical journalism practice, namely, political interference; poor economy; corruption; biased editorial policies; political activism; and interests of media owners or funders. The findings of the study reflect parallelism or antagonism between the public and private media in Zimbabwe. Therefore, the article calls for a common view based on the communal approach. It argues that social responsibility must be the norm in the face of corruption and economic challenges. An independent media body should be appointed by the Zimbabwean government to preside over the public media as the first step towards ethical journalism.     

Ubuntuism as a Foundation of Media Ethics in Zimbabwe? Journalists’ Perspectives and Discontents

Abstract

There are debates on the relevance of Eurocentric normative frameworks for studying the media in post-colonial Africa. Emerging from these debates is a rebuttal of the dominant Western-derived paradigms for the conceptualisation of journalistic norms, values and practices. Given that the dominant Western liberal models for normative media ethics are incongruent to the needs of Africa, there is a growing call to reconceptualise media ethics anchored upon alternative epistemologies and moral foundations such as ubuntuism. Although there is existing scholarship on ubuntuism as a framework for media ethics in Africa, none of these studies has focused particularly on Zimbabwe. Using the 16 August 2019 (hereafter August 16) protests as a photojournalistic “moment” as a frame, this article explores the views and perspectives of Zimbabwean journalists on their understanding of media ethics and professionalism. Further, it probes the possibilities of ubuntuism as a moral foundation of journalistic practice in the country. Journalists’ views are diverse and contested on the nature and practice of media ethics in the country. Although ubuntuism is touted as a normative framework for media ethics, the Western liberal perspectives remain dominant. As such, post-colonial theory offers a useful approach to understanding the interconnections, contradictions and tensions underpinning media ethics in post-colonial Zimbabwe.     

Citizen journalism as a contestant in the history of journalism

This article looks at citizen journalism as a contestant in the history of journalism. It reports on a study that employed a qualitative research approach through a qualitative questionnaire and a focus group discussion (FGD). Through purposive sampling, the participants in the study were drawn from the citizen journalists contributing news content to the citizen journalism websites Sahara Reporters and Iindaba Ziyafika from a Nigerian and a South African perspective, respectively. For diversity purposes, other participants were drawn from the Global Voices online, which is popular for engaging citizen journalists from different parts of the African continent: Tanzania, Cameroon, Ghana, Mozambique and Kenya, to mention a few. The questionnaire was distributed through the technical teams of the websites for self-completion by the citizen journalists. The FGD participants were drawn from those who contributed news content to Iindaba Ziyafika in South Africa where the researchers are based. The questionnaire and the FGD were addressed in English. The study findings showed that mainstream journalism acknowledges the importance of the phenomenon of citizen journalism and the people involved, but it still stands firm that objectivity is a precondition of journalism. The study aimed to cultivate an appreciation of the relationship between traditional and citizen journalism as the field of journalism endures major transformations.     

THE IMPORTANCE OF EDUCOMMUNICATION IN THE TRAINING OF MASS COMMUNICATION PROFESSIONALS IN CONTEMPORANEITY

ABSTRACT

This article proposes a reflection on the importance of including the concept of educommunication in the training of professionals who work with the media, whether in journalism or other fields, both at undergraduate and graduate levels. It presents initiatives developed at the State University of Ponta Grossa, Paraná, Brazil, by the journalism undergraduate degree and in the specialisation course media, Politics and Social actors, started in 2011. Concepts such as knowledge, mass communication, educommunication and public policy are foregrounded in contemporary networked societies. With that in mind, we propose an analysis of the use of technology in the communication practices of NGOs, social movements, community groups, collective organisations and social networks from the perspective of educommunication. The results show the benefits of aligning the knowledge of communication and education in the training of journalists as well as other professionals who work directly or indirectly with mass communication.     

Journalism education and practice in South Africa and the discourse of the African Renaissance

Abstract

At the turn of the century there was sheer optimism that ‘Africa's time’ to address all its problems had come, and as a result the 21st century was widely hailed as the ‘African century’ (Ban 2008; Makgoba 1999; Mbeki 1999; O'Reilly 1998; Zoellick 2009). This pronouncement was accompanied by the parallel call for the African Renaissance, which challenged many institutions to align themselves with this ‘crucial phase’ in the history of Africa. In the process, expressions such as ‘de-Westernisation’, ‘Africanisation’, ‘indigenisation’ and ‘domestication’ became buzz-words. Yet, after almost a decade of such claims, there appears to be very little, if anything, gained from these confident pronouncements. This article is situated within embryonic debates on the Africanisation of the curricula. The article explores the current thinking on journalism education (the teaching of journalism) and practice (the practice of journalism) in the country, with a view to furthering our understanding of journalism agility deemed important for the ‘African century’. It further explores the opportunities and limitations of situating journalism education and journalism practice within the discourse of the African Renaissance. The key data that form the basis of this article were collected through interviews and an open-ended questionnaire from a sample consisting of journalists, journalism educators and senior journalism students. The findings point to the need to rethink journalism education and journalism practice, given the trends of globilisation and the equally compelling need to Africanise.     

The Local News Story: Is Quality a Choice?

The conventional wisdom about local TV news is that quality journalism does not sell and that only by focusing on crime, disasters, and other “soft news” can newscasts get good ratings. Political scientists have decried the poor quality of TV news as a betrayal of the press's mandate to inform citizens of the important policy issues of the day so that they can hold government officials accountable. This study tests the proposition that audiences prefer low effort, tabloid journalism by looking at external measures of commercial success—the Nielsen ratings data. Utilizing data from a 5‐year study matching the content quality of 33,911 local news stories from 154 TV stations in 50 TV markets nationwide to corresponding ratings success, we show that solid reporting and a focus on significant issues actually produce better ratings than slapdash or superficial tabloid journalism. Additionally, we find that strategy-oriented coverage of political campaigns that focuses on the horserace does not build an audience. These surprising results have practical implications for democratic practice and local TV news production.     

Evaluating authorial ‘objectivity’ and ‘stancetaking’ in reporting the making of a new constitution in Zimbabwean newspapers

ABSTRACT

Zimbabwe held ‘fresh’ elections on July 31, 2013 under a new constitution. This was in line with the provisions of the Global Political Agreement (GPA), a political power-sharing compromise signed between Zimbabwe's three main political parties, following the heavily disputed 2008 harmonised presidential and parliamentary elections. The GPA established in Zimbabwe a Government of National Unity (GNU). On the road to making a new constitution, political differences and party politicking always seemed to take precedence over national interest. This political polarity in Zimbabwe resulted in the heavy polarity of the media, especially along political ideological grounds. The new constitution-making process and all its problems received heavy coverage in almost all national newspapers. This article analyses the discourse-linguistic notion of ‘objectivity’ in ‘hard’ news reports on the new constitution-making process by comparing the textuality of ‘hard’ news reports from two Zimbabwean national daily newspapers: the government-owned and controlled Herald and the privately owned Newsday. Focusing on how language and linguistic resources are used evaluatively in ways that betray authorial attitudes and bias in news reporting, the article examines how the news reports uphold or flout the ‘objectivity’ ideal as explicated through the ‘reporter voice’ configuration, and within Appraisal Theory.     

Global media/local meanings

ABSTRACT

In this article the author argues that qualitative investigations into the consumption practices of local audiences provide an important counter to the pessimistic claims of the media imperialism theorists, limited as they are primarily to institutional and textual analysis. In particular, the author argues that qualitative studies of how local audiences interact with global media provide an important corrective to the assumption that cultural homogenisation and synchronisation (Schiller 1976; Hamelink 1993) is following in the wake of the spread of global (primarily American) media and that this is necessarily something to be deplored.

This article first outlines some of the main tenets of the media imperialism thesis. Next it considers some of the more important critiques of this thesis. Finally, it draws on an interview the author conducted with a student at Rhodes University in order to clarify some of the important theoretical considerations we need to take into account when trying to assess the impact of global media on local audiences.

Indeed after years of anti-apartheid sanctions … South African is a country awash in American consumer goods, colonised by American pop culture, and obsessed with American celebrities. (Bill Keller, New York Times, September 25, 1993:5)

Choices [pertaining to media consumption] are constantly being made … But the questions of what those choices might mean, and how they work their way into the lives of those who make them, separating those lives from others perhaps just down the street, and linking them perhaps with others who share everything but locality; these questions remain. (Roger Silverstone 1990:186)