A typology of international political communication: Factual statements,propaganda, and noise

Abstract

Communication and information are important instruments of foreign policy‐making in the latter portion of the twentieth century, particularly among the superpowers. This paper seeks to present researchers and policy‐makers with a workable definition of international political communication. It also provides a typology of three categories of international political communication: factual statements, propaganda, and noise.     

A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective

Abstract

This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the contribution of credibility, trust and long-term relationships to effective corporate online communication.

Q methodology is used as the research method and Q sorting as the means of data collection. Credibility, trust, long-term relationships and their composite factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are first compared by means of Q factor analysis and then analysed. Four factors are ultimately identified that are perceived to contribute to effective corporate online communication by communicators and receivers: trust, responsibility, efficiency and meaningful relationships.     

Meeting with the mass media: Tendencies of Japanese politicians

Abstract

This paper attempts to characterize aspects of the relationship between members of the parliament (Diet) and reporters in Japan. It focuses on the question of the degree of contact between the political elite and a particular mass medium, based on the results of a questionnaire that was distributed to Diet members. The findings show that most of the Diet members have a very great degree of contact with representatives of the printed media. Further, a correlation exists between frequency of meetings with local newspaper reporters—as opposed to the national mass media (newspapers and television)—and the number of times a politician has been elected to the Diet.

This research is part of a broader study being conducted in Japan on the relationship between politicians and the press.     

Interpersonal communication and the dialogue of drama

SUMMARY

Because of the problems that people encounter in their everyday relationships there is a need for a greater understanding of interpersonal communication in the modern world. This article is a study of interpersonal communication based on the dialogical approach to communication which departs from the premise that communication is man's mode of existence. Communication is the way in which people reach an understanding of each other and at the same time, realise their potential as human beings through self-expression. Because of the difficulties involved in studying people in interpersonal communication, the dialogue of drama is used as a paradigm for dialogue in the real world. The insights gained should be of value in reaching an understanding of the communication problems that people experience in the course of their everyday lives.     

Communication frightens me: Derrida on communication

ABSTRACT

In this tribute to Jacques Derrida my main aim is to emphasise the radical nature of his questioning of the assumptions of the Western philosophical tradition without ever turning his back on this very tradition. The focus is only on one aspect of his thinking, namely his views on the notion of communication. These views are interpreted as representative of his general approach, and certainly provide an excellent illustration of his broader intellectual work. Attention is given to his articulation of the traditionally accepted views on communication and his alternative to this tradition is explored in terms of his deconstructive approach. Reference is made to terms that feature in a prominent way in communication, namely idealisation, intentionality, context, meaning, reading and writing, among other things. This enquiry leads in a spontaneous way, and as a natural consequence of his style of thinking, to an ethic of communication made very briefly explicit in the areas of thinking, theorising, reading and writing.     

Churnalism and Hype in Science Communication: Comparing University Press Releases and Journalistic Articles in South Africa

Abstract

Against the background of a fast-changing media environment and increasing competition in the science arena, we explored how media outlets use science- based press releases issued by research-intensive universities in South Africa. We compared 40 science-related media articles to related institutional press releases. We found that most press releases are re-published with minimal journalistic input and no crediting of the original source, with indications of hype present in a third of the media articles. This could be a reason for concern because press releases issued by research institutions are written to serve the interests of the institution and not to reflect on science. When media outlets re- publish these press releases without editorial input, it means that the critical or investigative role of the media is lost. Given concerns about the long-term implications of churnalism and hype in science media coverage, we ask whether PR-driven communication of science, as practiced by university media offices, among others, serves the long-term interests of science and society. We suggest that universities should consider the options and benefits of moving towards a new science communication paradigm focused less on reputation-building and more on constructive public engagement and helpful dialogue with society.     

The Common Security and Defence Policy as an act of American hegemony

Abstract

The financial crisis endangers the security of NATO's members and partners. As such, NATO has a formal obligation to mobilize its resources to aid members in overcoming current economic challenges. NATO can play a valuable role on three levels. First, NATO can aid members in rationalizing their military procurement and manpower systems, thus reducing the fiscal burden of maintaining adequate defenses. Second, NATO can press the ECB and the EU to modify arrangements governing the Euro so as to minimize the risk that EMU will collapse. Finally, NATO has a “soft power” role in vigorously defending the liberal economic order and democratic political institutions of the Western Alliance from the ideological attacks that inevitably follow financial crises.     

The making of a public in a political campaign: A participant observation study

Abstract

The author served as a press assistant in the 1978 gubernatorial campaign of Ohio Lieutenant Governor Richard F. Celeste. This article examines the evolution of campaign strategy in the 1978 Democratic primary. Faced with token opposition, Celeste used the primary to introduce policies and establish themes for his general election campaign against incumbent James E. Rhodes. This study focuses on the Celeste campaign's efforts to identify and reach a particular constituency within the Ohio electorate. The “making of a public,” influenced by demographics and the results of opinion surveys, became a tentative, reactive process. The candidate's public identity and strategy were negotiated during the course of the primary campaign. Pressed by events and criticism from the press, the candidate eventually deemphasized the specifics of issues as he sought to redefine himself for a public of voters.     

The importance of IMC in dealing with negative,nongenerated publicity in the organisation

SUMMARY

This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa (Unisa).

The article takes, as its point of departure, the emergence of the IMC approach and the position of publicity in the marketing communication mix, and concentrates on nongenerated publicity in that this has always been problematic for organisations due to its uncontrollable nature. This article proposes that an IMC approach can be used in overcoming the obstacle of negative, nongenerated publicity in organisations in that it allows better control of such publicity through application of specific criteria.

In conclusion, the author proposes that negative nongenerated publicity should be dealt with by using an IMC approach as part of the organisation's strategic marketing plan.     

The strange world of Roland Barthes: some points of criticism

SUMMARY

Against the background of Mary Wisemen, Sándor Hervey and Vincent Leitch's discussion of Roland Barthes' work, the author discusses some of the important points of criticism against Barthes as a semiologist and as a social critic. In spite of this criticism he comes to the conclusion that Barthes opens new perspectives for communication science concerning meaning and in particular meaning created in and through media such as photography.     

Unpacking the ‘Coalition of the Willing’: A Comparative Analysis of Norms in British and Polish Press Debates on the Iraq Invasion

Abstract

The study focuses on collective norms concerning the use of force to inform the analysis of national and European security and defence policy. In particular, it aims to shed some light on the question of why members of the US-led ‘coalition of the willing’ in Iraq subsequently supported further steps towards an autonomous and effective European Security and Defence Policy. We analyse collective defence norms in Britain and Poland by means of a qualitative analysis of press debates before, during and after the invasion of Iraq in 2003. Our findings indicate that the salience and vigour of the debates varied strongly and so did the areas of normative contention. In the British press, debates centred on normative conflicts surrounding the relationship with the US, international authorisation, and the legitimacy of regime change as a goal for the use of force. In Poland, debates were far less intense and centred on the need to show solidarity with a trusted ally in need. We conclude that strategic norms, in particular revolving around the attachment to the US as a security partner, have become less of a problem for the evolution of ESDP but for different reasons in each case.     

‘We're not like that’: Denial of racism in the Afrikaans press in South Africa

Abstract

While the South African media on the whole underwent significant shifts after the demise of apartheid, repositioning was especially acute on the part of the Afrikaans-language press, which during the apartheid years largely served as legitimising institutions for apartheid and now had to adapt to the changing democratic political and social environment. This repositioning coincided with a liberal consensus in the news media in general, in terms of which individual rights, independence of the media and freedom of speech were emphasised. What complicated matters for the Afrikaans media was the need to retain the loyalty of primarily white Afrikaans readers, who remained attractive to advertisers, while having to orientate itself in relation to the new centres of political power in the country. The precarious balance between the liberal consensus of individual rights and freedom of expression on the one hand, and the imperative to carry a torch for Afrikaans cultural identity in the new dispensation, comes to light in news coverage of a recent racist incident at a historically white, Afrikaans university. This article will seek to explore editorial comment on the incident in selected Afrikaans media, to indicate how the event was interpreted and presented as an individual transgression, rather than a systemic and historically determined problem.     

Die bydrae van José Ortega y Gasset tot die massakommunikasieteorie: die onderliggende aannames en begrippe van sy generasieteorie

SUMMARY

Vrye Weekblad was closed down on 28 May 1993. This signalled the end of an important era of the Afrikaans press. Political changes and financial problems contributed to the closure of VWB. VWB has since been revived in the form of a fortnightly news magazine. The first edition with the same name, Vrye Weekblad, was published on 24 June 1993. Editorial policy is similar to that of its predecessor.

This article reflects on and assesses the significance that can be attached to the publication and closure of an alternative Afrikaans weekly. VWB's original launch, development, editorial policy and the problems it encountered are sketched against the background of South African society and the press industry. In conclusion, the role played by VWB as a newspaper is assessed.     

The smell of fried onions and other stories: a case study in a narrative understanding of multicultural competence

SUMMARY

The authors of this paper pose the question whether or not television has become the modern family hearth or gathering-place. The results of the investigations reported on, reveal that television viewing is primarily a family activity. It was also found that television viewing is not an exclusive act but that it is typically discontinuous and combined with other activities such as eating and talking. Television does not necessarily inhibit communication between family members: on the contrary, under certain circumstances it may serve as a strong stimulus to family communication. Television may therefore be said to have replaced the hearth or the dining-table as a gathering place for the family.     

'n Kritiese evaluering van die gebruike- en bevredigingsbenadering in televisienavorsing

SUMMARY

The uses and gratifications approach is one of the most popular approaches for studying the reasons why people watch television and the effects this medium might have on the recipients. Although this approach is very popular, it is also controversial because as a theory and method it has definite limitations and is therefore severely criticised.

In this article the author investigates the historical development of the uses and gratifications approach and the research procedures (hypothetical-deductive or inductive) that have been applied in advancing this approach as a theory. Furthermore, the following aspects are critically evaluated; positivistic research methodology; the functionalist, tautological and atheoretical nature of the approach; the dearth of studies on the “active” recipient and message content. In conclusion, a possible convergence between the theoretical-critical paradigm and the uses and gratifications approach is proposed.     

Televisie,tegnopolie en postmodernisme

SUMMARY

In this article the author argues that the ongoing process of redefining public broadcasting can be related to the nature of the technopological society of the late twentieth century and the existing postmodern condition. In this society the emphasis moved away from television as a cultural product to television as a consumer product or commodity. Based on Neil Postman's work he briefly discusses the nature of the technopological society and its influence on public communication. He relates this to postmodernism and briefly discusses the so-called postmodern condition and how it is reflected (and even created) by and through television.     

Towards a new model to describe the organisation–stakeholder relationship-building process: A strategic corporate communication perspective

Abstract

Successful organisations depend on stakeholder perceptions to address changes in turbulent organisational environments, report on the social and environmental impact of activities, the prevalence of public activism, globalisation, emerging issues and crises, and the need to be good corporate citizens through ethical and socially responsible behaviour. Despite the current emphasis on stakeholder relations and management, a lack of research exists on how to build these relationships. This article aims to report and discuss the findings of a study that explored the lack of organisation–stakeholder relationship (OSR) building models, to emphasise the elements and development of an OSR and highlight the need for a generic, strategic, integrated approach for sustainable OSR to contribute towards organisational effectiveness. This will be done using an exploratory literature review to constitute a conceptual framework for OSR building, of which the principles of the framework will be measured among leading Johannesburg Stock Exchange-listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews. The dominant focus on organisational stakeholders has provided added impetus and importance to the role of corporate communication, hence, this article will simultaneously endeavour to highlight the importance of practising corporate communication strategically, by emphasising its role in OSR.     

Support provided by corporate social responsibility programmes for the creation of universal access to ICT: a content analysis of corporate websites

ABSTRACT

This study analyses messages within corporate web pages as physical indicators of the following: the extent to which sampled companies provide information communication technology (ICT) to the South African society in terms of geographical spread; the types of ICTs they provide; the nature of their support; and the members of society targeted. Through latent coding, it seeks to deduce whether the companies realise their role in social development by focusing their corporate social responsibility programmes on societal needs and to establish whether their support is broadly aligned with government priorities.

Although the study is exploratory in nature, it reveals the following noteworthy issues: The geographical spread indicates that seven of the 11 companies analysed focus their support for ICT on the country as a whole; most companies tend to provide a whole range of technological equipment rather than one type; the provision of equipment is coupled with training; and the support for ICT is largely aimed at schools.

It is inferred that the companies realise their societal obligations; support government priorities; and are committed to social development by creating appropriate mechanisms for access to ICT.     

A “German Paperchase”: The “Scrap of Paper” Controversy and the Problem of Myth and Memory in International History

abstract

Anglo‐Russian relations during the period 1894–1914 were filled with incidents in large part stemming from the very different social and political frameworks of the two countries. The two countries had sharply differing traditions concerning individual liberty, freedom of the press and other such matters usually covered by the rubric of human rights. While the realities of great power politics forced the two countries to work together, it is not surprising that their collaboration was often marred by clashes of political and social sensibilities.