Misleading ballot position cue: Party voting in Korea's nonpartisan local elections

In this study, I present evidence that ballot order can provide a misleading cue to voters. In South Korea, nonpartisan municipal legislative elections were held concurrently with other partisan local elections until 2002. The ballot order of the candidates running in nonpartisan elections was randomly determined, whereas it was determined according to a party's number of seats in the national legislature for candidates running in partisan elections. Therefore, if voters are fully informed, the vote share for the candidate listed first in the nonpartisan ballot should not be correlated with the vote share for the party listed first on the partisan ballot. However, I find that the vote share for a first-listed candidate increases when the first-listed party's vote share increases. I also find that the presence of an incumbent does not significantly reduce the degree to which voters mistakenly use ballot position as a party cue.     

Roadmaps to Representation: An Experimental Study of How Voter Education Tools Affect Citizen Decision Making

Efforts to educate citizens about the candidates and issues at stake in elections are widespread. These include distributing voter guides describing candidates’ policy views and interactive tools conveying similar information. Do these voter education tools help voters identify candidates who share their policy views? We address this question by conducting survey experiments that randomly assign a nonpartisan voter guide, political party endorsements, a spatial map showing voters their own and the candidates’ ideological positions, or both a spatial map and party endorsements. We find that each type of information strengthens the relationship between voters’ policy views and those of the candidates they choose. These effects are largest for uninformed voters. When spatial maps and party endorsements send conflicting signals, many voters choose candidates with more similar policy views, against their party’s recommendation. These results contribute to debates about citizen competence and demonstrate the efficacy of practical efforts to inform electorates.

     

Information and party voting in “semipartisan” judicial elections

Research on the relationship between the quantity of information that voters possess and their party voting behavior in partisan elections has produced mixed and confusing empirical results. In an effort to provide a broader perspective, this paper explores that relationship in nonpartisan elections contested by candidates of opposing parties. The paper analyzes survey data on two 1984 contests for seats on the Ohio Supreme Court, using the presidential race for comparison. Despite a highly partisan campaign, party defections by voters were far more common in the supreme court races than in the presidential race, reflecting the importance of party designations on the ballot as a source of information on candidates' party affiliations. At the individual level, levels of information had differing effects in the two supreme court races and for Democratic and Republican voters; this finding suggests that the impact of imformation levels on voters' choices is conditioned by the content of information in particular campaigns.     

Getting things straight: The effects of ballot design and electoral structure on voter participation

This paper considers the implications of the straight-party voting option (STVO) on participation in judicial elections. Voters using straight-party options (by definition) do not vote for candidates in nonpartisan elections. Consequently, ballot roll-off in these elections is more likely to occur when people are given the chance to vote the party ticket and complete the voting process quickly. This is the case because nonpartisan judicial elections are considerably less salient than statewide and federal partisan elections. This article separates out the effects of the institutional structure of the election on political participation with the effects of ballot design. We find that in nonpartisan elections, the straight-party option decreases voter participation since voters who utilize the straight-ticket option may erroneously believe that they have voted for these nonpartisan offices, or simply ignore them. However, in nonpartisan elections without straight-ticket voting, participation is increased compared to nonpartisan elections with straight-ticket voting. Additionally, both forms of nonpartisan elections have less participation than partisan elections, all of which have the straight-ticket option. Thus, voter participation is affected not only by the type of election, but the type of voting rules in the election.     

A model of candidate location with endogenous valence

This work gives a theoretical explanation for the increase in campaign spending and party polarization in U.S. politics. I assume that the effectiveness of persuasive advertising, and of costly valence campaigning in general, positively depends on the share of nonpartisan voters. A decline in the number of partisan voters in a constituency results in greater campaign spending by the candidates. If the voters are risk-averse, the candidates who maximize their expected office rents minus the cost of campaigning will choose divergent policy platforms strategically in order to reduce the costs of subsequent campaign spending. The degree of policy divergence positively depends on the share of nonpartisan voters for a broad class of voter disutility and candidate cost of valence functions.     

The Moderating Effect of Debates on Political Attitudes

In theory, candidate debates can influence voters by providing information about candidates' quality and policy positions. However, there is limited evidence about whether and why debates influence voters in new democracies. We use a field experiment on parliamentary debates during Ghana's 2016 elections to show that debates improve voters' evaluations of candidates. Debates have the strongest effect on partisan voters, who become more favorable toward and more likely to vote for opponent-party candidates and less likely to vote for co-partisans. Experimental and unique observational data capturing participants' second-by-second reactions to the debates show that policy information was the most important causal mechanism driving partisan moderation, especially among strong partisans. A follow-up survey shows that these effects persist in electorally competitive communities, whereas they dissipate in party strongholds. Policy-centered debates have the potential to reduce partisan polarization in new democracies, but the local political context conditions the persistence of these effects.     

The nonpartisan ballot and the decline of American parties: A contextual effect?

The nonpartisan municipal ballot is one of several turn-of-the-century reforms intended to weaken political parties. Through its effects on individuals' political contexts and voting experiences, it might have contributed to the twentieth-century decline in public support for political parties. This paper tests this hypothesis with items available in the 1980 CPS presidential election survey augmented with a ballot form variable. There are no significant differences in measures of party support among residents of partisan and nonpartisan communities, and thus no measurable evidence that nonpartisan elections discouraged the public from supporting political parties.This is a revised version of a paper delivered at the XIII World Congress of the International Political Science Association, Paris, July 1985.     

Parental Socialization and Rational Party Identification

This article constructs a rational choice model of the intergenerational transmission of party identification. At a given time, identification with a party is the estimate of average future benefits from candidates of that party. Experienced voters constantly update this expectation using political events since the last realignment to predict the future in accordance with Bayes Rule. New voters, however, have no experience of their own. In Bayesian terms, they need prior beliefs. It turns out that under certain specified conditions, these young voters should rationally choose to employ parental experience to help orient themselves to politics. The resulting model predicts several well–known features of political socialization, including the strong correlation between parents' and children's partisanship, the greater partisan independence of young voters, and the tendency of partisan alignments to decay.     

Reference Dependence in Political Primaries

This research considers how reference dependence impacts choice in a primary election. The normative advice is to weigh personal political preference against the greater ability of a more electable candidate to win the later general election. Here a behavioral view of primary elections is developed by adding reference dependence to a Hotelling model of political competition. The model details the impact of references on voter choice and generates recommendations as to the reference marketers for any candidate would like primary voters to employ. The advice to a more electable, that is, moderate, candidate is to encourage voters to compare the primary candidates to the extremes of the opposite party. A less electable candidate should encourage voters to compare the candidates to positions within their own party.     

Electoral Selection with Parties and Primaries

We develop a model of intraparty candidate selection under partisan electoral competition and voter uncertainty. Candidates for office belong to parties, which are factions of ideologically similar candidates. Each party’s candidate for a general election can be selected either by a “centralized” mechanism that effectively randomizes over possible candidates or by voters in a primary election. The electorate cares about ideology and valence, and both primary and general elections may reveal candidate valences. Our main theoretical result is that while primaries raise the expected quality of a party’s candidates, they may hurt the ex ante preferred party in a competitive electorate by increasing the chances of revealing the opposing party’s candidates as superior. Thus, primaries are adopted in relatively extreme districts where a clear favorite party exists. An empirical analysis of the adoption of direct primaries and the competitiveness of primary elections across U.S. states supports these predictions.     

Campaign Persuasion and Nascent Partisanship in Mexico's New Democracy

Despite ample evidence of preelection volatility in vote intentions in new democracies, scholars of comparative politics remain skeptical that campaigns affect election outcomes. Research on the United States provides a theoretical rationale for campaign effects, but shows little of it in practice in presidential elections because candidates’ media investments are about equal and voters’ accumulated political knowledge and partisan attachments make them resistant to persuasive messages. I vary these parameters by examining a new democracy where voters’ weaker partisan attachments and lower levels of political information magnify the effects of candidates’ asymmetric media investments to create large persuasion effects. The findings have implications for the generalizability of campaign effects theory to new democracies, the development of mass partisanship, candidate advertising strategies, and the specific outcome of Mexico's hotly contested 2006 presidential election. Data come primarily from the Mexico 2006 Panel Study.     

Face Value? Experimental Evidence that Candidate Appearance Influences Electoral Choice

According to numerous studies, candidates’ looks predict voters’ choices—a finding that raises concerns about voter competence and about the quality of elected officials. This potentially worrisome finding, however, is observational and therefore vulnerable to alternative explanations. To better test the appearance effect, we conducted two experiments. Just before primary and general elections for various offices, we randomly assigned voters to receive ballots with and without candidate photos. Simply showing voters these pictures increased the vote for appearance-advantaged candidates. Experimental evidence therefore supports the view that candidates’ looks could influence some voters. In general elections, we find that high-knowledge voters appear immune to this influence, while low-knowledge voters use appearance as a low-information heuristic. In primaries, however, candidate appearance influences even high-knowledge and strongly partisan voters.     

Seeing Spots: Partisanship,Negativity and the Conditional Receipt of Campaign Advertisements

Changes in the media landscape increasingly put voters in control of the amount and type of political content they consume. We develop a novel experiment to assess the factors that drive this conditional receipt of information. We focus on how party source and tone interact with partisanship to influence the campaign messages voters seek out or avoid, as discretion over self-exposure varies. We randomly expose subjects to comparable positive or negative television ads aired by Democratic or Republican candidates from the 2012 Presidential election, and measure subjects’ propensities to skip, re-watch and share the spots. Partisans avoid out-party ads, albeit asymmetrically: Republicans are more consistent partisan screeners than Democrats. We find more such selectivity as discretion increases, but little evidence that negativity influences self-exposure. Our findings provide greater insight into the forces behind information selectivity, and have important implications for elections in the post-broadcast era.     

Party registration and party self-identification: Exploring the role of electoral institutions in attitudes and behaviors

How do electoral institutions affect self-identified partisanship? I hypothesize that party registration acts to anchor a person's party identification, tying a person to a political party even when their underlying preferences may align them with the other party. Estimating a random effects multinomial logit model, I find individuals registered with a party are more likely to self-identify with that party and away from the other party. Party registration also affects voting in presidential elections but not in House elections, leading to greater defection in the former where voters have more information about the candidates. These insights illuminate varying rates of electoral realignment, particularly among southern states, and the makeup of primary electorates in states with and without party registration.     

Under friendly fire: An experiment on partisan press,fragmented opposition and voting behavior

Statements in which a one-sided partisan media source criticizes a politician aligned with it—friendly fire—are particularly persuasive. This literature assumes a bipartisan context. We argue that when there is a dominant party on one side of the political spectrum with a strong link with a media outlet, voters treat attacks against a co-partisan candidate as friendly fire. But when there is a fragmented opposition, we expect that the strength of the signal conveyed by the friendly fire is diminished. Based on a survey experiment conducted in Argentina, we find the fragmented nature of the opposition changes the dynamic of friendly fire. Only partisan and sophisticated opposition voters treat attacks on opposition candidates as friendly fire. These voters are better able to overcome the lack of clear partisan link with the opposition newspaper and punish their co-partisan candidate.     

Moderate,extreme, or both? How voters respond to ideologically unpredictable candidates

Candidates and parties often face a choice between endorsing policies that appeal to their core constituencies or generate support from more diverse groups of voters. While the latter strategy may make overtures to a wider set of citizens, existing literature says little about how the overall mix of issue positions affects electoral support. We argue that candidates who endorse diverse sets of policy positions appear unpredictable to voters and incur subsequent electoral penalties. Using data from the 2006 congressional elections, we find that ideological predictability substantially increases electoral support at both the individual and aggregate levels and that voters perceive greater ideological congruence from more predictable candidates. Our results have important implications for candidate and party strategies and suggest that voters are responsive to the mean and the variance of candidates’ policy stances.     

Polarization and the Decline of the American Floating Voter

The observed rate of Americans voting for a different party across successive presidential elections has never been lower. This trend is largely explained by the clarity of party differences reducing indecision and ambivalence and increasing reliability in presidential voting. American National Election Studies (ANES) Times Series study data show that recent independent, less engaged voters perceive candidate differences as clearly as partisan, engaged voters of past elections and with declining rates of ambivalence, being undecided, and floating. Analysis of ANES inter‐election panel studies shows the decline in switching is present among nonvoters too, as pure independents are as reliable in their party support as strong partisans of prior eras. These findings show parties benefit from the behavioral response of all Americans to polarization. By providing an ideological anchor to candidate evaluations, polarization produces a reliable base of party support that is less responsive to short‐term forces.     

Stability and change in party preferences: Evidence from Latin America

Why do voters shift partisan allegiances between elections and/or within electoral cycles? Drawing on panel survey data, this study is designed to enhance our understanding of shifting partisan preferences byexploring vote switching and split-ticket voting inthe Latin American context. Its main finding and contribution to the existing literature on stability and change in partisan preferences centers around the importance of candidate viability relative to party identification and other individual characteristics shaping vote choice.     

Proximity voting in the 2010 U.S. House elections

Utilizing data that allows for the placement of both of the candidates running and voters on the same ideological scale, I model proximity voting in the 2010 House elections. I demonstrate that though the literature predominantly emphasizes partisanship and incumbency, relative distance from the candidates also plays a significant role in the voting decision. Additionally, I show that these proximity effects are conditional upon the type of candidate running and the individual's partisan attachment. In total, these results show that while the rates of partisan voting and incumbent victory are high in House elections, voters do consider ideological proximity and can punish candidates who take positions that are too far out of line.