Playing the game: corporate social responsibility and the games industry

This paper provides an exploratory review of both the corporate social responsibility (CSR) agendas and achievements being publicly addressed by the world's leading games companies, and offers some wider reflections on the ways these companies are constructing and pursuing CSR strategies. The paper begins with a short discussion of the origins and characteristics of CSR and a thumbnail sketch of games and the games industry. The empirical material for the paper is drawn from the CSR material posted on the Internet by the world's top 10 games companies. The findings reveal that although the majority of the top 10 games companies provide some information on their approach to CSR, only a minority claim to be integrating CSR into their core business activities. Although the companies emphasize their commitment to promoting responsible gaming, they offer little if any commentary on what many critics see as the potentially damaging human consequences of the irresponsible development and playing of games. The majority of the top 10 games companies also address a wide range of impacts within the marketplace, the workplace, the environment and communities in which they operate. Although the leading games companies generally adopt a positive stance towards CSR, the independent external assessment of the reporting process is limited. More generally, the paper offers some critical reflections on the CSR agenda currently being pursued by the games industry. The paper provides an overview and some reflections on the CSR agenda being pursued by some of the world's leading games companies, and as such, it will interest academics in business and management, and information systems and media departments, a range of people working in management positions within the games industry and those professionals who work with the industry. Copyright © 2013 John Wiley & Sons, Ltd.     

In the Public Eye: Sustainability and the UK's Leading Retailers

This paper aims to provide an exploratory case study of the sustainability agendas being publicly reported by the UK's leading retailers and to offer some wider reflections on the ways these retailers are currently addressing and pursuing sustainability agendas. The paper begins with a short discussion of the characteristics of sustainability. The paper draws its empirical material from the most recent information on sustainability posted on the UK's top 10 retailers' corporate web sites. The findings reveal that all the UK's top 10 retailers provide information on a wide range of environmental, social and economic sustainability agendas and that the majority of them essentially argue that by integrating sustainability into their businesses, they are better placed to provide long term growth. More critically, the authors argue that the UK's leading retailers are, at best, adopting a ‘weak’ model of sustainability and that in pursuing continuing growth, they are ignoring the basic fact that present patterns of consumption are unsustainable in the long term. The paper provides an accessible review of, and some reflections on, the sustainability agendas being pursued by the UK's leading retailers and as such it will interest academics and those working in management positions within the retail and the retail supply industries. Copyright © 2012 John Wiley & Sons, Ltd.     

Common Ground: the sustainable development goals and the marketing and advertising industry

The Sustainable Development Goals (SDGs), agreed at a United Nations General Assembly in 2015, embrace an ambitious and wide-ranging set of global environmental, social, and economic issues designed to effect a transition to a more sustainable future. The United Nations called on all governments to not only pursue these ambitious goals but also acknowledged the important role of the business community in addressing the SDGs. The high profile launch in June 2016 of the ‘Common Ground’ initiative to support the SDGs by Ban Ki-moon, United Nations General Secretary, and six of the world's leading marketing and advertising companies, namely, Dentsu, Havas, IPG, Omnicom group, Publicis Group, and WPP might be seen to herald a new era in the transition to a more sustainable future. This paper outlines the SDGs and business engagement with them, reviews the sustainably strategies and achievements currently being publicly reported by the six leading advertising and marketing companies, and offers some reflections on a number of the challenges these companies will face in contributing to the SDGs.     

Materiality in corporate sustainability reporting within UK retailing

The concept of materiality is attracting increasing attention in corporate sustainability reporting. This paper offers a preliminary examination of the extent to which the UK's leading retailers are currently addressing materiality in their sustainability reports and offers some wider reflections on the ways retailers are embracing materiality. The paper begins with a short discussion of the concept of materiality and on its determination and the paper draws its empirical material from the most recent sustainability reports posted on the Internet by the UK's top ten retailers. The findings reveal that there are significant variations in the extent to which the UK's leading retailers are embracing materiality and that there is no evidence of a sector specific approach to materiality within the UK retail community. More generally the authors argue that the methods currently being used to determine materiality are flawed and that retailers seem likely to continue to face challenges in looking to reconcile the relationships between executive management teams, investors and a wide range of stakeholders in operationalising the concept of materiality. The paper provides an accessible review of the extent to which the UK's leading retailers are currently embracing materiality as part of the sustainability reporting process and as such it will interest academics, students and practitioners interested in retailing and corporate sustainability. Copyright © 2015 John Wiley & Sons, Ltd.     

Sustainability and the world's leading ocean cruising companies

The aim of this research note paper is to offer an exploratory review of the extent to which the leading ocean cruise companies are publicly addressing and reporting on their sustainability strategies and achievements and to offer some reflections on sustainability within the cruise industry. The paper begins with an outline of cruising and the cruising industry and a short commentary on the sustainability challenges the industry faces. The information on which the paper is based is drawn from the leading cruise companies' corporate web sites. The findings of the paper reveal a marked variation in the extent to which the leading cruise companies publicly report on their sustainability strategies and achievements. While the two leading cruise companies, namely the Carnival Corporation and Royal Caribbean Cruises, published extensive sustainability reports which covered a number of environmental social and economic issues, the other leading cruise companies published very limited information on sustainability. More critically the authors argued that the cruise companies' commitments to sustainability are driven by the search for efficiency gains and are couched within existing business models centred on continuing growth than on maintaining the viability of natural ecosystems and communities. As such the leading UK retailers are, at best, currently pursuing a ‘weak’ rather than a ‘strong’ model of sustainability. The paper provides an accessible exploratory review of sustainability reporting in the cruise industry, and it will interest professional working in the cruise industry and more generally in the hospitality industry as well as academics and students interested in public relations, business studies and hospitality management. © 2016 John Wiley & Sons, Ltd.     

Water stewardship and corporate sustainability: a case study of reputation management in the food and drinks industry

The aim of this paper is to provide an exploratory review of the extent to which some of the leading companies in the food and drinks industry are publicly addressing water stewardship as part of their corporate sustainability strategies. The paper begins with an introductory outline of the growing importance of water stewardship and a brief discussion of corporate sustainability. The paper draws its empirical material from the most recent information on water stewardship posted by the leading companies in the food and drinks industry's corporate websites. The findings reveal that the vast majority of the selected companies address a number of elements concerning water stewardship as part of their more general approach to corporate sustainability. However, corporate commitments to water stewardship can be interpreted as being driven as much by business imperatives as by any specific concerns for environmental sustainability or a genuine desire to maintain the viability and integrity of natural ecosystems. More critically, the authors suggest that the selected companies' commitments to water stewardship are framed within existing business models focused on technological improvements in eco‐efficiency and continuing economic growth. The paper provides an accessible review of the water stewardship issues being pursued by the leading players in the food and drinks industry, and as such, it will interest academics, students, political commentators and business managers interested in water stewardship and corporate sustainability. Copyright © 2014 John Wiley & Sons, Ltd.     

Toward a ‘harmonious society’ through corporate social responsibility

The objective of this paper is to examine how corporate social responsibility (CSR) practices of foreign multinational enterprises in China contribute to China's national priorities, by discussing the relationships between CSR and the building of a ‘harmonious society’ in China. This paper is based on personal reflections, extensive literature review, and 8 years of experiential field work in China by the author. Many CSR programs are found to superficially complement China's harmonious society policy. Only four exemplars out of 20 multinational enterprises surveyed are committed to fostering green growth, improving livelihood, developing outwardly into the west, and promoting a general integration of Chinese business into global markets through social innovations and collaborative projects. The paper posits that it is possible to use CSR as a change agent in China when enlightened public concerns are brought back to business operations through the involvement of non-government organizations, local government, and local citizens and a greater degree of transparency of information. Copyright © 2014 John Wiley & Sons, Ltd.     

Setting the agenda: Social influence in the effects of the Human Rights Committee in Latin America and Central and Eastern Europe

Analyzing original data from Latin America and Central and Eastern Europe, this article explores the influence of the Human Rights Committee (HRC) of the United Nations (UN) in the configuration of states' normative agendas and the roles they seek to play. Focusing on the HRC's reporting procedure, the article investigates whether states adjust the substantive content of their periodic reports to mimic the human rights agenda explicitly set by the HRC through its concluding observations reports. The article finds that states take the HRC seriously and play the role of “good,” committed members of the human rights regime, following in their periodic reports the agenda of rights previously set by the HRC. The article, therefore, offers a specific theoretical argument and systematic, original evidence on the potential and the limits of the influence of the organs of the international human rights regime.     

Storytelling and corporate social responsibility reporting: A case study commentary on U.K. food retailers

Stories, in one form or another, are probably as old as the human race, but in recent years, businesses have increasingly come to recognise the importance of storytelling. The aim of this paper is to offer an exploratory commentary on how storytelling is employed in the corporate social responsibility reporting process by the leading U.K. food retailers. The paper begins with an outline of the characteristics of storytelling within the corporate world, reviews the ways storytelling is employed by the U.K.'s top 10 food retailers' as part of their corporate social responsibility reporting processes. The paper identifies a number of storytelling formats, including photographs and images, video clips, messages, and cameo case studies, used by the selected U.K. food retailers, and offers some reflections on their current approaches to storytelling. Although the stories employed by the selected retailers often have a strong human impact and can strike emotive chords, the authors would argue that stories can, at least partly, be misleading in that they do not necessarily fully reflect a retailer's corporate social responsibility record.     

Mixing business with politics: Does corporate social responsibility end where lobbying transparency begins?

Scholars increasingly have argued that the future effectiveness and legitimacy of firms' corporate social responsibility (CSR) activities are dependent on more transparent forms of lobbying to ensure firms' policy positions are aligned with their CSR commitments. Very little empirical work, however, has systematically analyzed firms' lobbying disclosures or examined how these firms coordinate their lobbying and CSR activities. We address these empirical questions by analyzing the CSR reports of 150 corporations from Germany, the UK and the US over an 18-year period and by conducting interviews with the CSR managers of these firms. We find that corporations have become more transparent about their public policy advocacy over time, thus acknowledging that lobbying is a CSR issue. For most firms, however, this commitment to transparency appears to be largely ceremonial. Few firms disclose the specific policy positions they advocate or sufficiently coordinate the work of their lobbying and CSR units to foster greater alignment of these activities. These modest changes in lobbying transparency appear to be driven by legitimacy concerns and, in a few instances, by governance gaps firms perceive to be relevant to their future business interests.     

Communicating corporate social responsibility: an exploratory case study of a major UK retail centre

• Corporate 'social responsibility [CSR] is neither a fad nor an optional extra. The interest in it is reflective of a deeper change in the relationship between companies and their stakeholders. Healthy business requires a healthy community, and should be contributing to its creation and maintenance. The public increasingly wants to know about companies that stand behind the brands and products presented to them. And use their power to reward ‘good’ companies and punish the ‘bad’ ones. (Lewis, S. 2001 ).
• CSR is becoming ever more important in the modern business environment, as is evident by the fact that most leading public companies include a specific statement on their CSR policy within their annual reports. Indeed, changing societal expectations, increasingly intrusive media reporting, and ever more sophisticated and powerful pressure groups have caused all organizations to consider more carefully their wider social responsibilities not only out of altruistic reasons, but because of the need to consider the potential impact of their policies on their wider stakeholder relationships.
• It is argued in academic and professional writing that CSR orientated organizations benefit from a series of tangible and intangible benefits, when stakeholders are informed of their orientation. Corporations have reacted to these calls and this belief in a business case and are implementing CSR programmes or corporate change to bring about new corporate mindsets, and are in‐turn communicating the results of these programmes. However, in order to be able to effectively communicate it is necessary that organizations clearly understand the concept of CSR, both from a managerial perspective and homogeneous and individual stakeholder perspective.
• Aiming to help address this lack of understanding, the proposed paper provides a case examination of stakeholder and management perspectives of CSR in the North West of England in a retail setting. The study was conducted in 2003 around a Major UK retail centre using a mix method approach that drew out management cognate viewpoints on CSR and quantitatively tested these findings against stakeholder viewpoints on CSR. The study is served as a pilot for future studies into the area.
• It found that within the context of the case that the managers and stakeholders (when taken as one homogeneous group) shared a similar view of the concept of CSR. Additionally, the weaknesses of the research pilot brought to the surface methodological improvements that could impact on future researches into the area.

Copyright © 2006 John Wiley & Sons, Ltd.     

A commentary on the United Kingdom's leading food retailers' resilience plans in the face of climate change

In September 2019, the U.K. House of Commons Environmental Audit Committee warned that the United Kingdom's food supply was vulnerable to climate change. Within the U.K. food retailing is highly concentrated with the four leading food retailers accounting for almost 70% of all food sales. In the face of the threat of climate change to food supplies, a focus on resilience might be seen to have much to offer retailers. However, little work has been published in the academic literature on if, and how, retailers are employing the concept of resilience in their business plans. With these thoughts in mind, this commentary paper provides an exploratory review of how the United Kingdom's four leading food retailers, namely Tesco, Sainsbury's, Asda, and Morrisons, have publicly acknowledged the importance of resilience in the face of climate change. The paper outlines definitions of resilience and retail resilience, draws out four general themes within the U.K. food retailers' resilience plans, and offers some wider reflections on the retailers' resilience plans in the face of climate change.     

Pictures at an exhibition revisited: reflections on a typology of images used in the construction of corporate social responsibility and sustainability in non‐financial corporate reporting

• Strategic corporate and public affairs communication about Corporate Social Responsibility (CSR) has emerged as a major component of corporate efforts to interact with their stakeholders and society at large. Non‐financial reporting, and CSR reporting in particular, is now seen as an essential corporate communication process by most members of a company's stakeholder community. This growth in CSR reporting has been driven by the need to increase corporate transparency and accountability concerning social and environmental issues. Arguably, the European Union is the most progressive region in adopting CSR reporting. Almost all of Europe's top 100 companies report on social and environmental performance, whilst figures for the USA and the rest of the world are much lower. The latest Accountability Rating concludes that ‘Europe leads, America lags’ after measuring companies' social and environmental impacts.
• The authors argue that visual communication is as important as words and numbers in creating meaning and assess UK and German Companies' non‐financial performance. Utilizing a range of research methods including content analysis and semiotic interpretation the authors propose a typology of images used in non‐financial reporting. This typology and associated conceptual development can used to more accurately define and interpret CSR and sustainability.

Copyright © 2009 John Wiley & Sons, Ltd.     

Does corporate social responsibility cushion unethical brand behavior? Insights from chocolate confectionery

Food and agribusiness companies face increasing scrutiny of their corporate social responsibilities (CSRs) due to the impacts of their business activities on the environment and in society. In particular, the procurement practices of some companies in the commercial food industry have been linked to unsustainable farming, deforestation, and loss of biodiversity. This study investigates the extent to which a positive CSR reputation influences consumers' evaluations of a company and its new products following brand misconduct involving unethical procurement of palm oil. The results of an experiment revealed that a positive CSR reputation prior to the misconduct enhanced consumers' evaluations of the company and their support for its new products, thereby facilitating its recovery. These findings extend understanding of the potential insurance afforded by a positive CSR reputation and its halo effect in situations of brand misconduct in the food industry, in this case where a brand has failed to meet consumers' expectations of its obligations to avoid commercial activities that threaten the natural environment.     

Teenagers and their Parents: Parental Time and Parenting Style—What are the Issues?

Two recent reports, from the ippr and UNICEF have provided disturbing evidence on the behaviour and well‐being of young people in the UK. The ippr's Report suggests that a significant explanatory factor is the lack of time children spend with parents and other adults. But is mere ‘presence’ the key? The paper briefly reviews the possibilities parents in the UK have to spend time with their children by exploring how much and when they work in relation to parents in other European countries, and goes on to report on evidence from interviews with parents and children, which signal the importance of parenting style. I suggest that time with children is not unimportant, which has implications for Government's decision not to extend the right to request flexible working patterns to parents with older children, but that it is far from being the only factor at stake. The increasing difficulties parents face in negotiating the transition to independence with their teenage children indicate a need for parenting to be on the policy agenda.     

Examining the relationship between corporate social responsibility,corporate reputation and brand equity in Indian banking industry

This study is an attempt to explain the relationship between corporate social responsibility (CSR), corporate reputation, and brand equity in India's banking sector. The study uses Carroll's Pyramid of CSR and the ‘triple bottom line concept’ as the theoretical bases for proposing a conceptual model. The data pertaining to 482 saving bank customers were analysed using structural equation modelling for this study. The integrated effect of CSR and corporate reputation on brand equity has been examined using the analyses of both the direct and indirect model paths. The findings show that corporate reputation partially mediates the relationship between CSR and brand equity, and that there exists a direct relationship between CSR and brand equity. This research has significant implications for CSR managers seeking to gain a competitive advantage in the industry by focusing upon the CSR activities that help an organisation build a positive corporate reputation, leading to a high level of brand equity.     

Managing materiality: a preliminary examination of the adoption of the new GRI G4 guidelines on materiality within the business community

The concept of materiality emerged as the most important element in the new G4 guideline on corporate sustainability reporting launched by the Global Reporting Initiative (GRI) in 2013. This commentary paper offers a preliminary examination of the way in which these new guidelines are being adopted within the business community. The paper begins with a short discussion of the GRI guidelines and the enhanced emphasis on materiality, and the paper draws its empirical material from the first 10 companies listed on Google as having published their sustainability reports in accordance with the G4 guidelines. The findings reveal marked variations in the ways, and the extent to which, the selected companies have initially adopted the GR4 guidelines on materiality and that many of the high‐priority material issues identified by these companies are centred on business continuity rather than environmental sustainability issues. Copyright © 2015 John Wiley & Sons, Ltd.     

Why brands should foster political sustainability

Sustainability figures prominently in the rhetoric around the nonfinancial responsibilities of business, as is manifest in the concept of corporate social responsibility (CSR). Often, however, sustainability assumes a narrow social and ecological meaning. A more comprehensive and apt concept would instead focus on the political dimension of sustainability. The long-term success of business depends primarily on sound institutions as embodied in the liberal democratic state. Therefore, companies should invest politically in strengthening the public realm—to their own benefit. CSR misses this strategic nexus; rather, the business case lies in the adoption of a corporate political responsibility (CPR). Advocating for a broad definition of what is political, the paper lays out concrete CPR fields of action that allow companies to become political brands. As a holistic concept to conceive of the interface between business and politics, CPR does not only help to secure a company's longevity, but also reorients our understanding and practice of public affairs.     

“One size fits all”? Convergence in international corporate social responsibility communication—A comparative study of CSR mission statements in the United States and India

So far, no study has investigated determinants that shape corporate social responsibility (CSR) communication in mission statements, as previous studies have focused on CSR reports and homepages. Our study, which is based on institutional theory, fills this gap. By conducting a directed content analysis of the statements of 200 listed companies in the United States and India, we examine the content conveyed with respect to 5 CSR dimensions, the 5 most prominent stakeholder groups, and additional components of CSR mission statements. Moreover, we examine whether Unted States and Indian companies' CSR communication varies according to their (a) home country, (b) industry affiliation, (c) degree of internationalization, (d) company size, (e) profitability, (f) founding year, (g) length of the CSR mission statement, and (h) compliance with the guidelines of the Global Reporting Initiative. Whereas the findings reveal that the companies' home country, degree of internationalization, and size have no considerable bearing on their CSR communication, we evidence that their communication can be explained by their industry affiliation, the profitability ratio return on assets, founding year, length of the statement, and compliance with the Global Reporting Initiative guidelines. Moreover, we explain the cross-country conformity of CSR communication by a convergence towards global and universal CSR communication approaches.     

The importance of industry compliance in improving advertising self‐regulatory processes

As the most visible element of the marketing communications mix, advertising has had its critics and, given the choice, developed countries usually select a self‐regulatory approach to deal with unacceptable advertising. The recent breakdown of one of the world's longest established advertising self‐regulatory programmes in Australia has reopened the 20‐year old debate that has taken place in the leading academic and business journals concerned with enhancing understanding of such regulatory systems. This paper focuses on the activity of code enforcement in improving the effectiveness of advertising self‐regulatory frameworks. The key findings of an Australian study, where its scheme has recently failed, are presented and discussed in this context and a key concept is developed. Copyright © 2003 Henry Stewart Publications