To the Advantage of the Big Parties but They Seem to Lose Interest—TV Advertising During the 2002 German National Election Campaign

Abstract

Since the introduction of commercial broadcasting in Germany during the 1980s, parties are allowed to purchase airtime in addition to the free airtime they receive on public channels. This has led to an increasing disadvantage for the smaller parties. In addition to the fact that a graded system of allocation of airtime is applied for ads on public TV and small parties receive fewer slots than their big competitors, they cannot afford to buy extra airtime. Comparisons of style and content of the party ads further show that the bigger parties produce highly professional ads while the broadcasts of smaller parties are often unprofessional and almost home-style. While the spots allow unknown parties to receive the attention of the audience, their unprofessional offerings might work to their disadvantage. While the ads of the 2002 electoral campaign have confirmed these developments, analyses of the ads of the big parties at the same time hint at a growing disenchantment with the ads as a campaign channel. Even the big parties tend to invest less money in their TV campaign than in former campaigns, which at least partly seems to be due to unfavorable conditions for electoral advertising on TV. This paper presents findings from analyses of the party ads in 2002 which are compared with findings from a long-term analysis which covers the elections since 1957, the first year in which party ads were shown on German TV.     

The Technology Trap and the Role of Political and Cultural Variables: A Critical Analysis of the E‐Government Policies

More than a decade after the first introduction of the e‐government policies, early enthusiasms on its immediate benefits on the quality of democracy have undergone critical review. E‐government implementation worldwide has proved that technology alone does not necessarily provide more access and more participation. Massive technological intervention is not enough for reinventing government online. Hence, other variables should be taken into consideration. Factors concerning political culture, cognitive frames and mentality, administrative traditions, as well as the country‐specific peculiarities play a relevant role in determining if and how e‐gov initiatives can succeed or fail. In this article, it will be argued that any opportunity and push for change and actual influence on administrations, governments, and societies, prompted by the new technologies, should endure important variables of political, social, and cultural nature. The political and socio‐cultural variables then overcome the technological one and we can state that politics (still) determines (e‐)policy.     

E‐campaigning: what it is and how to do it

Building community support for a candidate or a cause has traditionally been the essence of grass roots advocacy within the issues management process. And while political decisions in democracies are still made by the establishment, increasingly voters are expressing their views between elections on how an issue should be settled—and those who seek to retain political power are listening and responding. Corporations now need to adopt these tactics to show community support and to gain a legitimate seat at the table when decisions are made. Copyright © 2003 Henry Stewart Publications     

Something Alien? The Limits of U.S. Influence in UK Campaigns

The campaign consulting business in the United States is the largest in the world and has had some success in globally exporting its expertise in terms of both personnel and technique. This paper reflects on the so-called “Americanization” of British elections and draws attention to some of the significant landmarks in the relationship between strategists in the two countries. The discussion does, however, identify the limitations of this idea as an organizing concept for understanding how election campaigning has developed in the United Kingdom.     

Bad for Men,Better for Women: The Impact of Stereotypes During Negative Campaigns

In this paper, we examine whether the impact of negative advertising on citizens’ evaluations of candidates depends on the gender of the candidates. Given common gender stereotypes, we expect negative campaigning aimed at women candidates will affect citizens differently than negative campaigning against male candidates. The results of our study, derived from a survey experiment conducted on a nationwide sample of more than 700 citizens, demonstrate that negative commercials are less effective at depressing evaluations of woman candidates, compared to male candidates. The findings are consistent and strong, across a range of forces that people use to assess competing candidates (i.e., affect and trait evaluations, people’s beliefs about issues, anticipated vote choice). The tight control of the experimental design, including randomization of respondents into different conditions that vary in only one way, demonstrates that the gender of the candidate influences people’s reactions to different types of negative commercials.

Political Communication and the Unexpected Outcome of the 2002 French Presidential Elections

ABSTRACT

The results of the first round of the 2002 French presidential election were a profound shock. Prime Minister Jospin did not make it to the final round run-off, beaten as he was by the far right candidate Jean-Marie Le Pen who claimed second place. This article argues that use (and misuse) of modern campaigning methods proved decisive to this outcome. Paradoxically, Jospin's overtly professional approach actually hindered him. His flawed strategy failed to target crucial voters, and assorted tactical decisions compounded this error. Nor did the media coverage and distorted public opinion polls help a beleaguered Jospin candidacy. In this election the cautious would be the main beneficiaries.     

Raising the tone? The impact of ‘positive’ and ‘negative’ campaigning on voting in the 2007 Scottish Parliament election

Most survey-based research on campaign effects in British elections has focussed on exposure to the campaign. Far less attention has been given to how the campaign is perceived, although American research on the effects of negative campaigning suggests that this is a potentially important area. The article investigates the extent to which vote choices in the 2007 Scottish Parliament election were affected by perceptions of the parties’ campaigns as ‘positive’ or ‘negative’. Partisanship and increased exposure to a party’s campaign increased individuals’ chances of rating a campaign positively. Other things being equal, however, campaigns which come to be seen in a negative light backfire on the party responsible, reducing the propensity of people to vote for it.     

“Getting the Word Out”: Policy Bloggers Use Their Soap Box to Make Change

This study examines policy bloggers, a subset of the political blogosphere. These bloggers focus on one policy area and attempt to “get the word out” concerning the importance of their policy area and policy recommendations. Information was gathered from in‐depth interviews with nine policy bloggers and content analysis of their blogs during the summer of 2006. Findings show that policy bloggers engage in six activities on their blog: filtering information, providing expertise, forming networks, gaining attention, framing arguments, and using windows of opportunity. They rarely urge their readers to partake in political activity. Nearly all received attention from major media sources, and some gained a significant daily readership. Despite these victories, their blogs were primarily labors of love, bringing in little money or professional rewards.     

Campaigning against the Cuts: Gender Equality Movements in Tough Times

The Coalition's economic strategy poses a significant threat to gender equality in the UK. In the absence of committed gender equality advocates in the government, campaigning is, again, from the outside. This article presents some of the new strategies developed by individuals and organisations such as the Women's Budget Group and the Fawcett Society to fight against the cuts and considers the effectiveness of their approaches.     

近50年来政治文化研究的回顾

政治文化是政治学发展史上后行为主义实证政治学时代的产物.本文着重对国外政治文化的四个主要流派和国内从1987年以来产生的四种不同观点进行了综合归纳和分析,并在此基础上提出了自己对相关概念的认识和理解.     

Introduction: Regulation and Oversight of Digital Campaigning—Problems and Solutions

The regulation of digital technology is gaining increased attention within policy making circles. With growing recognition of the power held by digital media companies and the need to enforce democratic values online, policy makers are reviewing opportunities for oversight. Introducing a special section looking at the regulation of digital election campaigning, this article reviews the case for regulatory reform, the proposed type of regulatory change, and the practice of regulatory innovation. Noting the pace of digital change, it argues that there is a need to think more extensively about the design of any regulatory response in order to prevent systems of oversight becoming obsolete.     

International Organizations ICTs Policies: E‐Democracy and E‐Government for Political Development

New technologies provide new channels of access to political information and participation in decision‐making processes. This assumption is clearly important in the action plans and policies of International Organizations (World Bank, Organisation for Economic Co‐operation and Development, United Nations), which have assumed a leadership role in the reform of political institutions. Starting from an analysis of the reasons that have brought the state and processes of institution building back into focus, this paper will reconstruct the International Organizations' vision of the transformative potential of new information technologies and their activity in this field. Particular attention will be devoted to e‐democracy and e‐government as policies to build democracy in developing countries.     

Government Information Policy in the Era of Big Data

Reliable public sector information serves as a pivotal source for big data. Government postal codes, for instance, have been crucial for predicting demographics. Confidentiality, however, may be at risk when combined with other sources. Public sector information not only describes government activity but contains material, such as campaign finance filings, produced by outside sources. How does information production impact policy concerns if material is reused for big data projects? Information production is analyzed using a framework of five methods of production. The framework considers information that the public sector writes, publishes, manages, produces through research, and compiles through legal mandates. This paper examines the policy implications of using U.S. federal public sector information in big data projects.