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1.
Elbé Kloppers 《Communicatio》2017,43(3-4):54-73
Corporate social responsibility (CSR) initiatives have two main objectives, namely, contributing to sustainable development; and adding strategic value for organisations. These objectives imply that organisations should communicate about CSR initiatives with stakeholders to add strategic value, whilst also communicating within CSR with the beneficiaries of these initiatives to contribute to sustainable development. In the field of CSR communication, however, the majority of the literature focuses on communication about CSR, while communication with the beneficiaries within CSR is often overlooked. This article presents an integrated model for communication both within and about CSR initiatives. The constructs of such integrated communication are analysed in order to identify similarities and point out differences. The ultimate aim is to present a holistic model for CSR communication that covers the content, nature and aims of such communication. The model is based on a literature study involving the two-way symmetrical approach, the reflective paradigm, strategic communication management and the participatory approach to communication for social change. Integrating communication within and about CSR in a single model is a complex undertaking, which entails incorporating constructs of communication from diverse theoretical fields flowing from different meta-theoretical assumptions. To date, this model is the first attempt to integrate communication within and about CSR on a theoretical level. 相似文献
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ABSTRACTThe purpose of this article is to highlight challenges in the relationship between corporate donors and recipient NPOs within the context of corporate social investment (CSI) in South Africa and to link the relational challenges to problems NPOs face in general. It is theoretically argued that CSI forms an important part of sustainable development and that NPOs, in turn, form an integral part of many organisations’ social investment. The challenges faced by them need addressing for the sake of NPOs, donors and society as a whole. It was found that although the stakeholder relationship generally shows both positive and negative perceptions of the parties involved, the challenges that exist can be traced to challenges in the everyday functioning of NPOs, including resource limitations and dependence; staffing problems; and strategy, management and environmental challenges. These challenges facing NPOs manifest in their relationship with donors and can be seen in the power imbalance in the relationship that favours donors, the lack of transparency by NPOs, divergent views on commitment, the questioned competence of NPOs, time constraints in the execution of activities, a perceived incomprehension by NPOs of the realities of the business world, and an unwillingness on the part of donors to allow NPOs some decision-making power. 相似文献
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Danie Strauss 《Communicatio》2013,39(1):101-118
Abstract An analysis of the interconnectedness of different functional domains within reality opens up the possibility to account for the multivocality of terms and for an analysis of the multifaceted meaning of language and communicative actions – their intertwinement with the integral meaning-coherence of reality. Therefore, the focus of this follow-up article is directed at the interdependent nature of communicative (i.e., socially disclosed) language use. Reflection on the problem of unity and diversity guides the discernment of the dualism present in Habermas's view and the assessment of the definition of communication in terms of the idea of a transition and/or sharing of meaning. Crucial ideas of Saussure, Derrida and Habermas are related to the mutability and immutability of the sign before the significance of the distinction between entity and function is applied to the conditions for and inter-functional connections of language and communicative actions. A discussion of the multifaceted coherence in which communicative actions are embedded subsequently receives attention. Finally, in view of the distinction between principles and their application (form-giving, positivisation) conventions, construction and the idea of autonomy are briefly assessed. 相似文献
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ABSTRACTThis article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). The research employed a phenomenological research paradigm to explore the interactions between the financial institutions and their stakeholders on Facebook and Twitter. Collected data were analysed by means of interpretative discourse analysis as well as two computer-aided qualitative data analysis software programmes, Leximancer and Centim. The authors categorised the financial institutions’ CSR communication in themes and coded it according to a newly formulated theoretical framework of Ubuntu-centred communication practices on SNSs. It was found that FNB's CSR communication was based on Ubuntu values whereas Capitec's CSR communication did not exhibit key characteristics, such as the inclusion of narratives and archetypes, sound conflict resolution strategies, and the presentation of mutually beneficial solutions to societal issues. Based on the findings, it is proposed that organisation-stakeholder interactions can be facilitated when organisations disseminate CSR messages and constructively engage with stakeholders on SNSs. Moreover, culturally-specific communication management strategies, such as Ubuntu-centred communication, should be infused in holistic communication models to foster participatory online communities which are characterised by dialogue, mutual trust and reciprocity. 相似文献
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《国际相互影响》2012,38(2):97-117
Human rights concerns figure prominently on the global economic agenda. Yet little empirical analysis has addressed the prospective impact of human rights for global economic interactions. To gain insight into this linkage, we assess the empirical relationship between human rights and an important facet of the global economy, dyadic trade flows. Traditional arguments posit that respect for human rights and trade are uncomfortable bedfellows at best, and that repression may provide a foundation for increased trade activity. We posit that, alternatively, respect for human rights and trade may be a pragmatic coupling. In addition to the normative value of promoting and protecting human rights, there may be a “business case” as there are ways in which respect for human rights may encourage trade. Using a cross-sectional time-series research design, we test the relationship between human rights and trade for the years 1989–2000. Our results show that human rights conditions have a significant influence on dyadic trade. 相似文献
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Nina Overton-de Klerk 《Communicatio》2013,39(3):388-408
Abstract This article strives to provide an understanding of salient issues affecting the daily lives of participants from various developing communities in the country, and within the bigger picture, discuss some implications for organisations that affect or are affected by such communities. A key implication is that the process of constant connectivity and dialogue, including dissent, with communities as corporate stakeholders, may be more important in establishing trust and earning accountability, than the outcomes of well-planned corporate social responsibility campaigns. The study is based on qualitative research undertaken between 2006 and 2008 in 35 South African rural and township communities in Limpopo Province, North-West and Gauteng. A bottom-up research approach was proposed by the researchers, which, instead of evaluating the effects of corporate communication campaigns on communities, was to begin at a grassroots level with communities themselves, by exploring top-of-mind issues. From the findings it was apparent that a vicious cycle of extreme and endemic poverty was the focal area that occupied community members’ minds. This study provides a linkage between certain aspects of corporate social responsibility, normative stakeholder theory, strategic communication and stakeholder dialogue, in an attempt to provide organisations with guidelines to evaluate and respond to the challenges of poor communities, and offer a perspective on the way strategic communication with poor communities should take place. 相似文献
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ABSTRACTCorporate social responsibility (CSR) is an important means to address conflicts, support local development and build trust between businesses and civil society. Yet CSR often fails to live up to its ambitions and can even exacerbate conflicts between companies and communities. In this article we consider how changing CSR strategies over the past four decades between Brazilian company Vale to Norwegian company Hydro have fomented or mitigated company–community conflicts in Northern Brazil. We find that paternalistic and philanthropic approaches of Vale over time led to deep resentment and mistrust due to underdevelopment and environmental damages. Moreover, while Hydro’s more modern CSR strategies sought to deepen community engagement and build legitimacy, the company has struggled in addressing the legacies inherited from Vale and past and current civil society grievances. The case suggests that even forward-thinking CSR approaches are vulnerable to failure where they prioritise business risk over community engagement, neglect to account for past legacies in areas of operation, and fail to create a shared vision of future development. It suggests that EI companies should both understand and engage with their social and environmental impacts in the past, present, and future and create shared economic benefits in the short and long term in order to address social conflicts. 相似文献
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ABSTRACT Journalism is more than an ensemble of newsgathering and writing techniques. It is, firstly, a way of viewing and writing about the social world for the public benefit. Similarly, journalism is a means of fomenting conversations in the public domain about events and issues of immediate public interest. While much of journalism training concerns the techniques of text production, too little attention is given to educating students in the ontology or ‘mindset’ within which those techniques and conventions work. Almost no attention is given to the epistemology or ‘research’ approaches by which journalists monitor social phenomena. Short of calling for a more thorough grounding (as a framework) in critical thinking, we suggest that a more constructivist approach be taken to journalism training. This approach need not be prejudiced towards the more technical and functionalist approaches evident in so many textbooks on the subject. Constructive learning is described by some scholars as ‘active, cumulative, goal-directed, diagnostic and reflective behaviour’ (Breen 1996: 4). All these behaviours are found in journalism practice, and should frame both words in journalism training. This requires a more interpretive approach that teaches the practice of journalism as many of the same processes commonly understood as learning. 相似文献
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Mariekie Burger 《Communicatio》2013,39(1):136-151
Abstract Businesses which function according to a neoliberal framework objectify society by seeing it as a mechanism to enhance profit. Businesses become involved on a societal level so as to portray themselves as caring and to generate positive publicity. This article critically discusses this relationship between business and society and then investigates two alternatives, namely, alternatives along the socialism-capitalism continuum and alternatives beyond the socialismcapitalism debate. In this relationship, conservation, eco-operation, empowerment, accord, succour and justice are important to business. The managerial relationship between business and society is analysed against the background of businesses’ involvement in society. 相似文献
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Europeanization addresses the impacts of EU (European Union) membership on national politics and policies. Over time, new policy processes have been developed, such as the use of soft law and the open method of co‐ordination. What, though, are the consequences of these new processes for Europeanization? This article contributes to this under‐researched area by examining the extent to which EU soft law influences policy adoption at the national level. Our empirical application is corporate governance, an area of growing EU policy interest, with significant soft law elements. We analyse the extent to which the European Commission's 2003 plan to enhance corporate governance achieved its aim of ‘co‐ordinating corporate governance efforts of Member States’. Our quantitative analysis of 95 national codes issued over 1992–2010 suggests that the Action Plan did influence national policy‐making, but that the degree of national policy alignment depends on when the corporate governance code was issued, where, and by whom. 相似文献
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目前,在日本社会创新当中营利企业发挥着越来越重要的作用,日本对社会创新与CSR关系的研究也较为深入。社会创新是企业的重要社会责任,营利企业通过CSR的实践就具有了社会企业的特征。社会创新的需要决定着CSR目标的方向性,企业从事社会创新活动正在成为提高自身竞争力的重要因素。解决日益复杂和深化的社会问题既是企业的责任,也是企业创造新价值的机会。 相似文献
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Elize Terblanché 《Communicatio》2013,39(4):543-563
ABSTRACTAdopting technology in support of educational programmes brings about self-evident changes and challenges both for students and educators (faculty members/facilitators), as well as for teaching and learning in distance education. The participatory culture of online learning and teaching demands new skills and competencies that pose challenges for existing teaching and learning pedagogies. The purpose of this literature review is to identify and exemplify facilitator roles in e-learning, to argue that there is a need for facilitators to undergo e-learning-related training, and to consider certain other challenges that result from using an online platform for teaching and learning. The results of the literature survey confirm that the roles of the educator change in a digital environment, while communication also enables him/her to maintain a degree of control over computer-mediated learning. It is argued that training in phases can enhance mentors' personal development and encourage positive attitudes towards accepting responsibilities in e-learning, while ensuring continued support and back-up for educators and novice facilitators. 相似文献
15.
Sebastian Elischer 《Democratization》2013,20(4):642-667
Despite a growing interest in African parties, no comparative analyses of African party manifestos have been undertaken to date. This study applies the Manifesto Research Group's (MRG/CMP) coding scheme to a complete set of manifestos in three countries. The study's main aim is to determine whether a research tool that has been seminal in the study of Western politics can be used to advance the study of political parties in nonindustrialized societies. In a first step, the article examines the extent to which African manifestos advance programmatic ideas. The results show great differences across parties and time. The study subsequently investigates how parties position themselves on a right–left spectrum; it further outlines which policy categories African parties stress most. Finally, it examines the stance of individual parties on specific policy issues. The study argues that the MRG coding scheme can contribute to a much more nuanced analysis of African parties. 相似文献
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《Communicatio》2012,38(3):349-364
Abstract In circumstances that are substantially different from the norm, new ways of thinking about those alternative contexts are necessary. In the context of corporate governance and corporate social investment (CSI) the relationship between corporate donors and community organisations is regarded as important, but the indicators used to describe this relationship need revisiting. The argument in this article is that context-specific indicators are needed to bring the true nature of the corporate–community relationship to the fore. In addition, a suggestion is made that such indicators be both rigorous and relevant in describing the relationship. In an interpretative, qualitative exploration of data from individual interviews it was revealed that well-known relationship indicators were inadequate to describe the relationship between corporate donors and community organisations accurately. The article could serve as the first step in reviewing stakeholder relationship indicators from organisational communication research and adapting these indicators to a specific context. 相似文献
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In today's globalized political economy, diplomacy between nation-states (state–state diplomacy) now exists alongside state–firm diplomacy, the negotiations between multinational corporations (MNCs) and the countries in which they do business. While the state must be committed to the interests of its MNCs in the interest of domestic state–firm diplomacy (maintaining a supportive business environment), it still has recourse to address failures in corporate diplomacy and to maintain the appearance of dominance on the world stage. This paper examined these strategies through a critical analysis of prepared testimony at the February 2006 congressional hearing regarding the controversial actions of four U.S. IT MNCs (Google, Microsoft, Yahoo, and Cisco) operating in China. I conclude that when the government is constrained from using its hard power on its MNCs, soft power becomes its most effective tool. Image, suggestion, and appearance—soft power—can be considered more important than legislation itself—hard power—and perhaps even the currency of current state–firm relations. 相似文献
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Anselm Hager 《政治交往》2019,36(3):376-393
Do online ads influence vote choice? We partner with a German party to evaluate the effectiveness of online ads using a cluster-randomized experiment. During the 2016 Berlin state election, 189 postal districts were randomly assigned to (a) emotional ads; (b) factual ads; or (c) no ads. Analyzing electoral results at the postal district level, we find that the overall campaign weakly increased the party’s vote share by 0.7 percentage points (p-value = 0.155). We also estimate a negative effect of the campaign on the vote share of the party’s main competitors of 1.4 percentage points (p-value = 0.094). Turning to the mechanism of persuasion, we find that the factual ads, if anything, fared slightly better than the emotional ads. Our evidence thus provides tentative support that online ads positively affect vote choice. 相似文献
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One of the main aims of corporate social responsibility (CSR) is to contribute to sustainable development, and effective communication is imperative in reaching this goal. When the aim of communication is to contribute to sustainable development, it falls within the field of communication for social change, where the participatory approach is the norm. However, the context of instructional CSR communication poses challenges to the traditional conceptualisation of the participatory approach. This creates a need to reconceptualise the participatory approach for instructional CSR communication contexts. A literature review identified four main principles of the participatory approach (dialogue, participation, cultural identity, and empowerment) and illustrated how they are traditionally conceptualised. The empirical study focused on two companies’ CSR programmes where agriculturists were assisting emerging farmers with training, skills development and mentoring. Sixteen semi-structured interviews with farmers and agriculturists were conducted to determine the applicability of the theoretical principles as traditionally conceptualised for this context. We argue that beneficiaries may not be able to participate as equal partners in all aspects of the CSR initiative from the beginning (as traditionally assumed), but that they should, through their involvement, be empowered to participate more meaningfully in later stages even though power will remain largely with the company. 相似文献
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