What Drives Political Participation? Motivations and Mobilization in a Digital Age

This article provides insights into the driving forces that underpin new forms of political participation. Digital technologies offer opportunities for engaging in a wide range of civically oriented activities, each of which can contribute to deeper democratic engagement. Conventional acts of political participation are argued to be driven primarily by intrinsic motivations relating to self-efficacy and empowerment, with participants feeling they can have influence over decision makers. Little research explores whether similar motivations drive participation in less conventional acts, as well as whether mobilization attempts via social media by peers or political organizations mediate those motivations. Drawing on data from a survey among a representative sample of the U.K. electorate, we find the offline and online spheres of agency remain fairly distinct. Intrinsic and extrinsic motivations both matter but extrinsic motivations have the strongest explanatory power independent of the sphere of activity. The mediating effect of mobilization tactics has a minimal effect on extrinsic motivations, online or offline, but online intrinsic motivations lose their explanatory power. As intrinsic factors offer little explanatory power, some forms of online political participation may lack meaning to the individual. Rather, these non-conventional acts result from reward seeking and are more likely to be encouraged by nongovernmental campaigning organizations, suggesting social media users are most likely to perform simple acts in support of non-contentious causes.     

Predicting Deliberative Conversation: The Impact of Discussion Networks,Media Use,and Political Cognitions

This study explores the meaning and origins of deliberative political conversation, characterized by an openness to political conflict, the absence of conversational dominance, clear and reasonable argument, and mutual comprehension. Adapting McLeod, Scheufele, and Moy's (1999) McLeod, J. M., Scheufele, D. A. and Moy, P. 1999. Community, communication, and participation: The role of mass media and interpersonal discussion in local political participation. Political Communication, 16: 315–336. [CSA][CROSSREF][Taylor & Francis Online], [Web of Science ®] , [Google Scholar] model of democratic engagement, we posit a series of relationships among discussion networks, media use, political cognition, and public participation. Using two divergent samples—one consisting of 149 adult literacy students and another comprising 130 public forum participants—we test the model's utility as a predictor of deliberative conversation. Structural equation modeling indicates that network characteristics had mixed effects. Print media use and interpersonal discussion tended to enhance deliberative conversation, and television news viewing hindered both the reasonableness of one's arguments and the comprehension of others' views. Taken together, these results suggest that the deliberative quality of public talk has a complex relationship with common predictors of other political communication behavior.     

Differential Online Exposure to Extremist Content and Political Violence: Testing the Relative Strength of Social Learning and Competing Perspectives

The present study applies Social Learning (Differential Association) Theory to the explanation of political violence, focusing on exposure to extremist content through new social media (NSM) and controlling for key variables derived from rival theories. Data are gathered using (a) a paper-and-pencil study among high school students, and (b) a web survey targeting youths between 16 and 24 years old. A total of 6020 respondents form the dataset. Binary logistic regression is used to analyze the data. Results show that even when controlling for background variables, strain variables, personality characteristics, moral values, and peer influences, the statistical association between measures of extremism through NSM (ENSM) and self-reported political violence remains significant and fairly constant. The most persistent effects are found for those measures where individuals actively seek out extremist content on the Internet, as opposed to passive and accidental encounters using NSM. Furthermore, offline differential associations with racist and delinquent peers are also strongly and directly related to self-reported political violence, as are some mechanisms from rival perspectives. This indicates that political violence can only partially be explained by social learning and suggests that the impact of ENSM is mediated by real-world associations and that the offline world has to be taken into account.     

The Mix of Media Use Matters: Investigating the Effects of Individual News Repertoires on Offline and Online Political Participation

In contemporary high-choice media environments, people increasingly mix and combine their use of various news media into personal news repertoires. Despite this, there is still limited research on how people compose their individual news repertoires and the effects of these news repertoires. To address this and further our understanding of how media use influences political participation, this study investigates (a) how people combine the use of offline and online media into personal news repertoires and (b) the effects of different news repertoires on both offline and online political participation. Based on a two-wave panel study covering the 2014 Swedish national election, this study identifies five news repertoires, labeled minimalists, public news consumers, local news consumers, social media news consumers, and popular online news consumers. Among other things, the results show that social media news consumers are more likely to participate in politics both offline and online.     

Changing the Face of Advocacy? Explaining Interest Organizations’ Use of Social Media Strategies

Social media have increasingly been recognized as an important and effective tool for advocacy. A growing body of research examines the use of social media in grassroots and social movements as well as issues related to civic engagement, social capital, and voter turnout. The extent to which organized interest groups have adopted social media as an advocacy tool, however, has been relatively ignored. This article examines the determinants of the use of social media tools by a broad range of interest organizations. We argue that social media use needs to be understood as part of an interest organization’s larger set of news media lobbying strategies. We explain social media use as a function of two factors: first, the importance organizations place on trying to shape lobbying debates through the news media; second, the importance they place on shaping their public image via the news media. We test this argument using a unique data set of interest group advocacy in the European Union. Controlling for a host of competing explanations, regression results provide evidence supporting our central argument.     

Following the News? Reception of Uncivil Partisan Media and the Use of Incivility in Political Expression

Partisan, pundit-based media gets blamed for making political discourse more uncivil, and studies on incivility in mediated discourse have found that uncivil political media can induce negative reactions in audiences. However, how use of uncivil media affects the way individuals express their political views has yet to receive substantial scholarly attention. I hypothesize that tuning in to uncivil political media leads to an increased propensity to use incivility in textual political expression. I develop an index to identify incivility in political expressions, and test my hypothesis using panel data analysis and an open-ended survey item in the 2008 National Annenberg Election Survey. I find that, consistent with my hypothesis, use of uncivil media—specifically pundit cable news and political talk radio—leads to an increased use of incivility when expressing text-based political opinions. Furthermore, this only occurs with reception of like-minded uncivil political media. I note the implications this has for online political discourse and effective deliberation.     

Voting void? Young South Africans,elections and the media

In May 2014, many of South Africa’s young citizens had the opportunity to vote in national elections for the first time. Youths who were born post-1994 (often referred to as the ‘Born Frees’) are the first generation of South Africans who live in a democratic country and hold no individual memory of life under apartheid. These young South Africans were born during a period of democracy, a time of transition and of great hope for the future. As a result of having been born outside the confines of apartheid racial segregation, they are expected to be racially integrated with their peers. The expectation which comes with the freedoms fought for by previous generations is that the youth will take up formal democratic practices, such as voting and engaging with parliament. However, during the recent national elections, the youth turnout revealed surprising differences amongst the 18–29-year age group. Young people aged 18–19 opted not to take up the right to vote – in fact, only 31 per cent of them had registered. This article interrogates the attitudes and actions of young South Africans within the political sphere, specifically by examining a group of young South Africans who are eligible to vote, as well as the role of the media in aiding or deterring voting engagement and perceptions. The central argument is that the local media fail to engage young people with content which advances their political identities. Despite high levels of media consumption, youths are engaging with formal politics as a result of pressure from family or due to socio-economic limitations, rather than a desire to add value to their citizenship.     

当代俄罗斯民众的政治意识与政治稳定关系考察

考察政治意识与政治稳定的关系,需要广泛参与意识和政治合法性的支撑,政治意识与政治参与率息息相关,俄罗斯公民的政治参与率在不同时期有不同的特点。俄罗斯社会中有庞大的不参与群体存在是俄罗斯维护政治稳定的不利因素。俄罗斯公民政治意识的发展受制于其历史传统、现实国情以及时代使命的具体条件,也是当前俄罗斯国情发展的必然结果,基本上能够满足俄罗斯目前维护稳定的需要。