The four Ps of corporate political activity: a framework for environmental analysis and corporate action

• In this paper, I propose a new integrated framework which may be used to conduct a thorough analysis of a firm's political environment. The four steps of the methodology include the problem (how a political problem emerges and can be shaped by actors), the procedure (the public decision‐making procedure), the policies (relevant public policies currently implemented) and the players (including policy‐makers as well as participants in the political debate). Together, they form what I call the ‘Four Ps of corporate political activity’.
• This framework can serve not only for environmental analysis and monitoring, but also to improve the effectiveness of a firm's attempts in the field of political influence, through actions such as arena selection, issue framing, the use of procedural opportunities, proactive negotiation of a compromise or gate‐keeping the political arena.

Copyright © 2009 John Wiley & Sons, Ltd.     

An ethical judgment framework for corporate political actions

• Despite the popularity of businesses' involvement in politics, little discussion has been conducted on the ethics of corporate political actions (CPAs) in the business, corporate social responsibility, business ethics and ‘business and society’ literatures. The sporadic studies on ethics of CPA mainly focus on one or two aspects of the CPA in judging its ethics, such as its goal or means or consequences, very little has been done in a systematic way to analyse and articulate ethical standards for those corporations and industries who proactively seek to influence government officials. This study attempts to make up this gap. By applying three basic ethical principles including Utilitarian theory, theory of rights and theory of justice into the CPAs, I propose an ethical judgment framework for CPAs. The ethical judgment framework focuses on and judged by four issues/attributes of a CPA, including the goals/purposes of the CPA, the means taken to achieve the goals, the consequences resulted from the CPA, and the process of the CPA. The ‘means’ and ‘consequences’ are the core criteria in the framework, but ‘goals’ and ‘process’ also contribute to the ethical judgment of a CPA.

Copyright © 2008 John Wiley & Sons, Ltd.     

The ‘Bubbling Up’ of Subterranean Politics in Europe

This article presents the findings of a collaborative research project involving seven field teams across Europe investigating a range of new political phenomena termed ‘subterranean politics’. The article argues that the social mobilizations and collective activities in 2011 and 2012 were probably less joined up, more heterogeneous, and, perhaps, even, smaller, than similar phenomena during the last decade, but what was striking was their ‘resonance’ among mainstream public opinion—the ‘bubbling up’ of subterranean politics. The main findings included:

• ??Subterranean political actors perceive the crisis as a political crisis rather than a reaction to austerity. Subterranean politics is just as much a characteristic of Germany, where there are no austerity policies, as other countries.

• ??Subterranean political actors are concerned about democracy but not as it is currently practised. They experiment with new democratic practises, in the squares, on the Internet, and elsewhere.

• ??This new political generation not only uses social networking to organize but the Internet has profoundly affected the culture of political activism.

• ??In contrast to mainstream public debates, Europe is ‘invisible’ even though many subterranean political actors feel themselves to be European.

The research concludes that the term ‘subterranean politics’ is a useful concept that needs further investigation and that Europe needs to be problematized to seek a way out of the crisis.     

Institutional influences on business power: how ‘privileged’ is the Business Council of Australia?

• This paper explores the institutional and political dynamics of the Business Council of Australia (BCA), a unique form of big business association which relies on the active involvement of its one hundred or so CEO members. The paper argues that associations such as the BCA confront a range of serious institutional problems in their attempts to wield political power, or more modestly perhaps, policy influence. First, they confront a disconnect between ‘structural’ and ‘instrumentalist’ articulations of business power. The key source of business power resides in business control over the economy and the investment process, a form of power wielded at the company level not at the level of business associations. When engaged in instrumentalist or overt forms of political activism, the BCA also confronts serious collective action problems. It is also argued that the influence of the BCA seems to have declined over time and that this can partly be traced back to declining CEO commitment rooted in changing institutional and structural dynamics in the corporate world.

Copyright © 2006 John Wiley & Sons, Ltd.     

The social order of Chinese capitalism: socio-economic uncertainty,communist party rule and economic development, 1990–2000

China's financially repressed economy remains characterized by a distinctly resilient political structure (the Chinese Communist Party, CCP) that penetrates both increasingly rational ‘private’ (market) and ‘public’ (state) organizations. How are we to understand the financial system's role in this persistently illiberal yet marketizing political economy? This paper develops a theory of China's financial reform as the management of socio-economic uncertainty by the CCP. Since the early 1990s, the financial system has formed a locus of the CCP's capacity both to manage and to propagate socio-economic uncertainty through the path of reform. The unique path of financial reform in China should thus not be viewed solely in terms of ‘partial’ or ‘failed’ free-market reform, but rather as the product of a more concerted vision of how the financial system enabled a mode of economic growth that combined the drive for accumulation of capital with the distinctive legacies of China's post-1989 socio-political circumstances.     

Strategic postures of political marketing: an exploratory operationalization

• In contrast to most political marketing theories which imply that such concepts as ‘voter‐orientation’ or ‘voter‐centric political management’ are trivial and uni‐dimensional, this article will take its starting point from an alternative perspective.
• It draws on the concept of political marketing ‘postures’, i.e. a multi‐faceted conceptual entity, based on varied dimensions of political marketing orientations. The main duality consists of the constructs of ‘leading’ and ‘following’, with an auxiliary (and complementary) dimension of ‘relationship building’.
• This article provides an exploratory methodology to operationalize this concept, which will also be initially tested empiricially, using expert judgements as well as electorate's perceptions.
• Changing postures will be exemplified within a longitudinal application of the concept to perceptions of Tony Blair as Prime Minister.

Copyright © 2006 John Wiley & Sons, Ltd.     

The selling of the President 2004: a marketing perspective

• George W. Bush won the 2004 US Presidential election despite the facts of one thousand people losing their life in the Iraq war, the highest rate of increase in unemployment in 70 years and a vitriolic propaganda campaign (Michael Moore, etc.) against him. This case study seeks to explain the success through the prism of marketing theory and conceptual structures, that is, that the Bush team had a superior communications strategy and, within those parameters, superior marketing elements. Thus we seek to surface and integrate a number of causal explanations for his victory that arose from a political marketing orientation, specifically the offer of a ‘coherent narrative’; the conduct of a ‘permanent campaign’; more effective negative advertising (especially by pro‐Bush 527 groups), targeting and packaging; the success of the late campaign ‘big tent’ ploy. None of this however seeks to exclude the more purely political explanations for his success (located in such phenomena as the mobilization of the ‘Christian Right’ and the continuity to the aura attached to the ‘911 President’); nor is the application of marketing thought to political contexts treated uncritically.
• A further aim is to introduce political marketing modes of analysis to a political science audience—not to present them as a new ‘correctness’, for they are certainly vulnerable to challenge, but rather to precipitate more of an intellectual exchange between these two disciplines.

Copyright © 2007 John Wiley & Sons, Ltd.     

Institutionalizing deliberative democracy

• In the mass democratic polities of today, the role of citizens remains confined largely to that of voting for members of elected legislatures. Beyond that, there is scant opportunity for ‘the public’ to participate in any meaningful sense in most of the tasks that make up the policy‐making process. Indeed, influencing that process is typically viewed as the sole prerogative of technocratic experts, organized interests, and elected officials. This presumption is buttressed (and rationalized) by a too‐ready acceptance of the platitude that citizens are generally uninformed, unskilled, and uninterested in the work of democratic self‐government.
  • We begin with a definition of ‘deliberative democracy’.
  • We then briefly consider its connection to the concept of democracy more generally and argue that the moral authority of the former follows from that of the latter.
  • From both the developing and the developed worlds, we draw several examples of institutionalized deliberative participation. In some, institutionalization has been sustained; in others, it has not been sustained.
  • Reflecting on these examples, we consider the ‘lessons learned’ from these and other cases. We identify costs, difficulties and limitations associated with institutionalizing participatory public deliberation as well as the benefits and advantages thereof.
  • Finally, we briefly outline a proposal for an Australian experiment that might serve as a learning model for subsequent efforts there and elsewhere to ‘institutionalize’ participatory citizen deliberation.
• Institutionalizing deliberative participation would not replace representative government, but rather would supplement it, enabling democratic governments to reflect and respond better to the values, priorities and aspirations of the people they ostensibly serve.
• We offer this practice‐orientated paper as a discussion paper intended to introduce readers to the idea of institutionalizing participatory public deliberation and to generate constructive debate concerning it. We do not presume to provide a rigorous analysis of the concept or of any of the many issues surrounding it.

Copyright © 2009 John Wiley & Sons, Ltd.     

The corporate political strategy and its integration with market strategy in transitional China

• The paper provides an integrated strategy framework of political and market strategy aiming to respond to the external environment including political issues: (1) In strategic analysis stage, firm should incorporate non‐market issue analysis, selection and evaluation mechanism; (2) In strategic choice stage, firm should expand its strategic choice scope into political fields. The paper actually explores the taxonomy of CPS in transitional China; (3) Firm should pay attention to the integration between political strategy and market strategy. Finally, some theoretical and practicing implications are provided.

Copyright © 2010 John Wiley & Sons, Ltd.     

Backloading to extinction: Coping with values conflict in the administration of Australia's federal biodiversity offset policy

Policy-makers are frequently required to consider and manage conflicting public values. An example of this in the environmental domain is biodiversity offset policy, which governments worldwide have adopted as a mechanism to balance environmental protection with socio-economic development. However, little work has examined administrative practices underpinning biodiversity offset policy implementation, and how the adoption of coping strategies to manage value conflicts may influence resulting policy outcomes. This study fills this research gap using a case study of Australia's federal biodiversity offset policy under the Environment Protection and Biodiversity Conservation (EPBC) Act 1999. Using data from 13 interviews of federal policy administrators, I show that the introduction of a new policy in 2012 enabled a shift from the use of precedent to a technical approach for setting offset requirements under the EPBC Act. Yet, multiple sources of policy ambiguity remain, and administrators have adopted post-approval condition-setting, or ‘backloading’—a form of cycling, facilitated by structural separation—to defer detailed assessments of offset requirements until after biodiversity losses are approved. Backloading thus undermines the effectiveness of environmental policy and will persist as coping strategy unless policy ambiguity is reduced via legislative amendments and adequate resourcing of biodiversity conservation.

Points for practitioners

• Biodiversity offset policy requires administrators to manage conflicting environmental and socioeconomic values.
• Technical decision tools reduce reliance on case-by-case decision-making, but multiple ambiguities persist.
• Backloading (post-approval condition-setting) defers values conflict, but reduces transparency, accountability, and policy effectiveness.
• Policy ambiguity must be reduced at the political level to facilitate effective biodiversity conservation.

     

Envisaging the future — scenarios and public affairs practice

Public affairs in the third millennium will develop in three significant ways.

• (1) It will deal increasingly with global issues and authorities. ‘The chief executive needs to be an entrepreneur with global vision. He needs political skills, to steer a course through the regulatory maze.’
• (2) The companies that succeed may be global, but many of the regimes of regulation and control will remain national. The ability to deal with them will be essential.
• (3) Public affairs will have to deal effectively not only with national and international regimes but also with organised ‘civil society’. NGOs have now formed global alliances. They are recognised and consulted formally and informally and have begun to ‘show their teeth’.

These developments create strong and specific challenges for corporate communications. ‘Sovereignty is what you belong to.’ The European Union (EU) has developed as a model for global public affairs. Companies that have learnt to combine national with supranational public affairs in the EU will be well equipped in the fora of WTO, OECD, ILO and others yet to come. The communications challenges are two:

• (1) Support for mergers: As globalisation proceeds by merger, companies will need fluency in communicating the benefits of mergers, both internally and externally.
• (2) Trading identities: As countries go for national brands to achieve tourism and investment, mega‐merged global companies are using nation‐building techniques to achieve internal cohesion across cultures.

Copyright © 2001 Henry Stewart Publications     

The Australian Environmental Policy Agenda

This paper seeks to identify major shifts in the Australian environmental policy agenda over the past fifty years, and discusses the possible causes of and variables affecting agenda change. The issue of what comprises ‘environment’ policy is discussed, with reference to overlaps and intersections with other policy sectors such as agriculture, public health, energy and regional affairs. While the diversity of the environment policy domain complicates any analysis of trends, there have been two persistent trends of (i) an expansion from a more narrowly to a more broadly defined suite of issue (from environment to sustainable development) and incorporation of environment into natural resource management, and (ii) an increasing diversity of policy instruments being used. Consistent with the wide variety of issues confronted, pragmatism and convenience are often as influential as political ideology or underlying trajectories. The drivers of policy change are diverse, including biophysical factors such as drought, political leaders and international policy developments, and punctuations are often better interpreted as intensification or redirections of past policy trajectories.     

A conceptual look at the strategic resource dynamics of public affairs

• The goal of this paper is to build an understanding of core public affairs resources, their development and their relationship to competitive advantage. The perspective employed is that of the resource‐based view (RBV) of the firm and the resources associated with public affairs are viewed in strategic terms. Public affairs is conceptualized as a dynamic capability whose function is to ‘catalyse’ latent socio‐political resources into operational ones that can be used in pursuit of sustainable competitive advantage. The types and development of public affairs resources are described. A model of the dynamics of resource development and exploitation is offered, along with simple typologies of the major operational resource categories of access and legitimacy.

Copyright © 2008 John Wiley & Sons, Ltd.     

Serial payers,serial losers? The political economy of Argentina’s public debt

A global neoliberal architecture has enabled many countries to increase their public debts to meet their fiscal needs. But since 2008 a number of European and North American economies have faced financial crises induced by unsustainable debts. This paper analyses the case of post-default Argentina since 2001, so as to better comprehend the political economy of public debt, especially in cases where governments are elected on anti-austerity platforms. Presidents Néstor and Cristina Kirchner were committed to a debt-reduction policy, yet Argentina faced a new, ‘selective’, default in 2014. This paper analyses how the country has been trapped in a cycle of debt dependency, which can only be interrupted by a comprehensive audit of the debt’s legitimacy followed by debt cancellation. Critical lessons are provided for other countries facing similar situations.     

Building the firm's political (lobbying) strategy

• In this paper, we present a framework for building a firm's issue‐specific lobbying strategy. We argue that there are five critical elements of a lobbying strategy and that the major choices concerning political lobbying strategy relate to these elements. The five elements, and the primary strategic choices concerning these elements are: (1) the choice of the level and type of inclusiveness of the strategy; (2) the choice of the form, or forms, of argument to be used in persuading relevant target constituencies; (3) the choice of jurisdictional venue to be addressed; (4) the choice of organizational target that will be engaged and (5) the choice of delivery mode—that is, whether political strategies should be implemented directly by firm managers or outsourced to professional suppliers of these services. We explain these elements in detail. However, in order to engage in a lobbying strategy on a specific issue, the firm must first be able to identify relevant government actions and understand their profitability impact. We show how the strategic logic can be generated by an augmented version of Porter's ‘five forces’ (5F) model (Porter, 1980 ) that explicitly recognizes the role of government—‘six forces’ analysis.

Copyright © 2005 John Wiley & Sons, Ltd.     

Invisible capitalism: political economy and the regulation of undocumented ­immigration in France

What explains the French government’s unwillingness to accept more legal immigrants or at least ignore those who enter or over-stay clandestinely? This paper answers this question by exploring the political economy and regulation of undocumented immigration in France during the 1990s. In light of a broad liberal and Marxist literature on the political economy of immigration, I argue that three ‘proximate determinants’ shape the regulation of undocumented immigration in France (a ‘Europeanized’ security agenda, ‘self-limited sovereignty’ and control of the labour market, especially informal employment). However, these proximate determinants do not necessarily excavate the social relations of power (that is political economy) which constitute the basis for policy making. I argue then that a return to the importance of the labour market (and thus the class and racial constitution of French society) is essential, but without a simple return to Marxist political economy. Instead, I suggest the value of ‘virtualism’ for carving out a new post-structuralist/‘postmodern’ political economy of immigration.     

Political context,policy networks and policy change: the complexity of transition in Hong Kong

Abstract

Central to the debates on the transition of Hong Kong to Chinese sovereignty is how this process has affected change in the policy process and policy outputs. Many see policy change as a result of the evolving political environment in Hong Kong following the political transition. This article, however, adopts the notion of policy networks and argues that the analysis of policy change cannot be reduced to a simple contextual stimulus – the policy alteration model. A case study – ‘the development of civic education’ – demonstrates the importance of policy networks, as a particular structure of government and group relations in decision making, in explaining the course of policy change. It is apparent that the relationship between regime change and political liberalization, on the one hand, and established networks, on the other, tends to be complex and dialectical in Hong Kong. Despite the importance of sovereignty transition and political restructuring, the effect of contextual factors on public policy greatly depends on the nature of the network involved.     

The evolution of regime imaginaries on the Chinese Internet

ABSTRACT

This study examines popular perceptions about the ruling state on the Chinese Internet before and along the state’s project of ‘online public opinion guidance.’ We chose two historical moments from 2011 and 2016, and systematically captured and analysed massive amounts of speech traces on Weibo that contain the term tizhi, a discursively flexible, yet distinctive, concept onto which sentiments related to the state are projected. Combining semantic network clustering and critical discourse analysis, our analyses have revealed, historically and macroscopically, the relative dominance of differing ways of evaluating regime legitimacy on the Chinese Internet. Among other things, the previously dominant legitimacy-challenging imaginary grounded in (Western) democratic references has imploded and become absorbed by a nationalist, ‘civilizational competition’ discourse that enhances regime legitimacy. Additionally, the legitimacy-criticizing imaginary within the party-state’s ‘reform framework’ has become depoliticized into administration-focused compartments. By exploring the ‘regime imaginaries’ held by ordinary people, this study complements the scholarship on Chinese state legitimacy that predominantly focuses on historico-structural analyses, policy initiatives, or the party elite’s normative justifications. It also makes methodological and conceptual advances for researching the complex cultural frames, political tropes, and repertoires of local references that comprise regime imaginaries.     

Using organization theory to understand international organizations: Four models of multilateral decision making

This article addresses an enduring public management question: “Is organizational functioning a product of politics, management, or both?” It speaks to this issue by analyzing the decisional dynamics of the world's most inclusive, and prominent international organization: the United Nations. To assess the ability of international organizations to develop and implement international public policy, this study draws upon an extensive literature in organization theory to develop four models of multilateral decision making:

• •⊎ A Cognitive Ambiguity Model;
• •⊎ A Bounded Pragmatism Model;
• •⊎ An Organizational Expansion Model; and
• •⊎ A Political Interests Model.

In considering the obstacles to effective policy, this study asks whether policy is porduced by intellectual confusion, routine-based decision making, bureaucratic ego, or base political motives. This project closes by arguing for broad approaches to the politics/management continuum, and an integration of the four models. Only by weaving and practitioners distinct strands of organization theory, can scholars and practitioners fully appreciate the intellectual and political dynamics of publicly managed organizations, and thus, the aids and onstacles to their functioning.     

The Australian Citizens' Parliament: forging shared identity through public deliberation

• Active citizen participation is increasingly being recognized as essential to effective public policymaking. A key challenge for public administrators is how to effectively engage constituents' diverse viewpoints in sound deliberation that will likely result in coherent, agreed judgments. This paper investigates one such public deliberation process, Australia's first Citizens' Parliament, which brought together 150 randomly sampled Australian citizens charged with the task of formulating concrete policy proposals to be considered by the Federal government. One unexpected outcome of this initiative, especially given Australian ambivalence about nationalism, was the emergence of a shared identity among participants that appeared to bridge cultural and geographical divides. We explore linkages between salient elements of the deliberative process, the emergence of a sense of ‘being Australian’, and the final agreed list of policy recommendations that indicated an understanding of and commitment to the ‘common good’. If the emergence of a shared identity is acknowledged as a key to the development of a coherent public voice, then further examination of these linkages will be critical to the efficacy of future public deliberations. Moreover, given the heterogeneous nature of the Australian electorate and the challenges inherent in the country's federal governance structure, the findings have significant implications for policymakers in similar constituencies, notably the EU and the USA.

Copyright © 2010 John Wiley & Sons, Ltd.