Analyzing the representativeness of internet political participation

Political participation researchers have developed several evaluative techniques to assess the representativeness of political participation patterns. Yet, while the Internet has become a mainstream avenue for political participation in the United States, current assessments of online participation insufficiently apply these methods. To incorporate these methods we begin by drawing upon resource theory to inform two-stage ordered-logit models of online and offline political participation. Our results suggest that the factors predicting online participation often differ from the factors that predict offline participation. Even so, we find that those from higher socioeconomic backgrounds tend to disproportionately possess these distinct online determinants. Next, we use a wide spectrum of political opinion questions to determine whether online participators opinions reflect or distort those of the general population. Overall, we find that online participation tends to relate moderately with liberal preferences. However, because offline participation relates to political attitudes similarly, the Internet only marginally advantages the political voice of liberals. Finally, we discuss the implications of these results.     

Locating the Issue Public: The Multi-Dimensional Nature of Engagement with Health Care Reform

This research examines in detail the structure of the issue public for health care reform, drawing from extensive, nationally representative survey data tapping general attentiveness to news and public affairs, specific interests in health care issues, and motivations (e.g., personal health and financial conditions) to follow health care reform issues. We furthermore adopt a multi-dimensional approach to defining the contours of the issue public for health care policy, separately studying its cognitive, affective, and behavioral underpinnings. Results indicate only weak interconnections across these dimensions—measured through health care knowledge, holding strong opinions on health care issues, and participation in health-related political activities, respectively—and somewhat different structural and motivational patterns underlying each. Theoretical, conceptual and methodological implications of these findings are discussed.Vincent Price and Joseph N. Cappella are Professors in the Annenberg School for Communication at the University of Pennsylvania, where Clarissa David, Brian Goldthorpe, and Marci McCoy Roth are doctoral students. Gathering of the data reported here was supported by grants to Vincent Price and Joseph N. Cappella from The National Science Foundation (Grant EIA-0306801) and the Annenberg Public Policy Center of the University of Pennsylvania. Views expressed are those of the authors alone and do not necessarily reflect opinions of the sponsoring agencies.     

对公共政策制定的政治哲学思考

公共政策制定是社会政治生活中公共决策系统的经常性活动。在现代社会,由于公共政策的巨大作用和影响,公共政策制定问题引起了广泛的关注。从政治哲学的角度审视,以公意为价值取向、以政治权力为基本依托,以政治秩序为最终归宿,才能建立起人民期待的合理、公正、有效的公共政策,从而进一步推进决策的科学化、民主化。     

Media as Moderator of “the Sympathy Effect”

SUMMARY

How does public opinion respond when faced with the tragic death of a political candidate in the midst of an election campaign? The concept of the sympathy vote suggests that media coverage of the tragedy and the unification of public opinion carry the party of the deceased to victory on Election Day. Yet, the emotional dynamics of public opinion may not be so simple. This study argues that the relationship between emotion and candidate support hinges largely on behavioral expectations and media coverage. If messages violate expectations, media will focus on controversy leading to a dissipation of the sympathy effect in public opinion. This investigation elaborates on the mechanisms governing the relationship between campaigns and public opinion by emphasizing the significant link of media coverage in the process, and by defining boundaries of the concept of the sympathy vote for further theoretical consideration.     

Australia's Political Institutions and the Corruption of Public Opinion1

This article explores structural causes for the decline in the quality of Australia's political and policy conversations. Three are nominated. The first concerns the changing role of the major party organisations. These no longer contribute to agenda setting; they are no longer forums for activist and interest mobilisation; they no longer mobilise and cue a mass base. The second structural change concerns the rise in the role of the media. This is now the primary bridge between the formal political system and the surrounding society, a role for which it is singularly ill‐equipped. The third change concerns the misalignment between the formal political system and Australian society. The formal system was formed in the early twentieth century when Australian society was broadly divided by class allegiance. Those days are long gone. Class has decomposed. A variety of new concerns differentiate and pluralise social attitudes. Possible remedies are then discussed.     

Deny and Attack or Concede and Correct? Image Repair and the Politically Scandalized

In the wake of recent political scandals, pundits have argued that the way a politician reacts to a scandal can make or break said politician's relationship with constituents and future in elected office. Some politicians concede guilt immediately, apologize, promise to take corrective action, and possibly open the door to moving on with their careers. Others deny culpability and attack their accusers, hoping to quickly put accusations behind them, change the subject, and channel public attention in a different direction. Does conceding guilt after a scandal breaks and offering to take corrective action to solve the problem help ameliorate the issue, or does it push the public away even further? Does denying involvement in a scandal and attacking the accuser compound the problem, or can it evoke positive feelings? This research uses an experimental design to test individuals’ reactions to how politicians act after being accused of a personal scandal (in this case, an inappropriate relationship with a staffer). Results illustrate that a strategy involving denial and attacking accusers can spur positive evaluations of who a politician is and what that politician will do in the future, while the performance of conceding and taking corrective action is mixed at best.     

The impact of information acquisition on EU performance judgements

Public evaluations of EU performance are not only critical indicators of the EU's output legitimacy, but also shape future support for European integration. For citizens to monitor the political performance of the EU they need relevant facts, yet it is anything but clear that gains in information about EU performance cause change in judgements about such performance. Drawing on two‐wave panel data, this article examines whether acquiring information following a real‐world EU decision‐making event alters citizens' judgements about the utilitarian and democratic performance of the EU. It also examines how this effect differs for people with different levels of general political information. It is found that citizens who acquired performance‐relevant information became more approving of the EU's utilitarian performance but did not change their judgements about its democratic performance. Also, individuals with moderate levels of general political information were affected most strongly by new facts about performance. The implications of these findings for EU‐level representative democracy are considered.     

Creating critical citizens? Anti-austerity protests and public opinion

Following the Great Recession, many countries witnessed large protests against the austerity policies their governments implemented. What was their effect on public opinion? I argue that these protests can make citizens more critical of elite performance, but not more disaffected or undemocratic. Anti-austerity protests voice civil society actors instead of elites in the public debate, making that debate more relatable. Such increased relatability can make individuals more comfortable expressing their own dissatisfaction, and it can make them perceive that their voice is more valued. Taking advantage of a demonstration happening during the fieldwork of the fifth wave of the European Social Survey in Portugal, I find exposure to the protest decreased satisfaction and trust in elites. I find no evidence that the protest made individuals more disaffected from politics or more undemocratic. Supporting the argument regarding the mechanism, the protest increased the number of claims by civil society actors reported in the press and its effect was stronger for individuals worse represented by institutionalized elites. These findings highlight the democratic importance of unconventional forms of participation, and deepen our understanding of their interplay with conventional politics.     

How Honest Do Politicians Need to Be?

This article reports findings from a recent survey of citizens' attitudes towards standards in British public life. It provides further evidence that people hold their political leaders to high standards, yet are often disappointed by the reality, and suggests that many citizens tend to blame the practice and institutions of politics for making politicians less honest and trustworthy than they would ideally like. The article argues that reforms to the political system are needed to regain the confidence of the population, but that the manner in which the most recent round of ethics reforms in the House of Commons were introduced may lower the prospects of their achieving this goal.     

Leading or Following?

Abstract

While research exists on how political parties use political marketing instruments, there is a lack of emphasis on strategic marketing, especially with regard to theoretical frameworks of political marketing orientation. This can be seen as problematic in the development of political marketing research as a subdiscipline of marketing and political science. A concept is suggested that defines a party's orientation towards political marketing management using two crucial elements of strategic marketing theory regarding customer orientation: leading and following. Three generic types of political parties are characterised by their strategic postures using their stance on these two elements. The implications of strategic postures for the fulfilment of certain political marketing functions and organisational issues are briefly discussed. While traditional parties with a rigid content-based approach towards policy-making can be characterised as Convinced Ideologists, contemporary catch-all parties have moved towards being Tactical Populists.

Whilst both these postures are prone to being perceived as dogmatic or untrustworthy and fickle, a third posture, that of Relationship Builder, is proposed. This integrates leading and following, by using a relational approach towards marketing, as suggested in the evolving literature on strategic marketing and marketing orientation. This Relationship Builder stance constitutes a theoretical posture that needs to be clarified by empirical research in the political arena. Thus, to foster further empirical and theoretical research, several propositions have been derived in a process that is in line with the demands of theory-building and hypothesis-driven exploration as suggested for this comparatively new discipline of political marketing.     

Gender-Related Political Knowledge and the Descriptive Representation of Women

Past scholarship has documented that women tend to know less about politics than men. This study finds that political knowledge of one kind—knowledge about the actual level of women's representation—is related to support for having more women in office. Individuals who underestimate the percentage of women in office are more likely than individuals who know the correct percentage to support increasing women's representation. Meanwhile, individuals who overestimate the percentage of women in office are less likely to support increasing women's representation. Ironically, women are more likely than men to overestimate the presence of women in office. I also find that gender predicts support for having more women in office, with women more supportive than men. Women would be even more supportive of electing more women to office if they were as knowledgeable as men about the extent of women's underrepresentation.     

网络公众参与:现实反思与秩序重建

网络公众参与对社会的影响是双重的,既有利于推进公共决策的科学化和民主化,又由于存在的问题和非理性趋势而给社会政治环境带来消极效应.必须对网络公众参与中存在的现实问题进行理性反思,并从社会价值预期的合理确立、网络舆论引导机制的构建、网络制度建设和网络伦理建设等几个方面促进网络公众参与沿着理性、有序、规范的轨道发展,使其真正成为弘扬文明风尚、促进社会和谐的积极动力.     

Voting on Europe: The Potential Pitfalls of a British Referendum

As Britain prepares for a possible referendum on continued membership of the European Union, it is essential that more careful thought is paid to the dynamics of referendums. Polling data reveal the existence of a substantial knowledge deficit in the UK and other parts of the EU: large numbers of voters simply do not understand the EU. There is also reason to question the conventional view that voters can correct for such a deficit by using cues from opinion leaders and the media. The experience of recent referendums in other EU member states suggests that many voters will take part in the proposed British referendum without independent and informed knowledge of the issues at stake, that many will have been swayed by partisan elite opinion, and that many will decide on the basis of their views about domestic politics rather than their views about Europe.     

A Party of a Different Color? Race,Campaign Communication,and Party Politics

Although studies have examined the contents of party images and the impact of those images on candidate evaluations, we do not have an understanding of the conditions that lead to party image change. In this article, I examine the impact of racialized campaigns on perceptions of individuals' party images. Moreover, I explore the factors that mediate the campaigns' effects. I argue that the success of a strategy's ability to alter party images depends on the strength of the individuals' extant party images. Using the 2000 Republican National Convention as a case study, I find that party images are indeed malleable. Further, I find that race, party identification, and education mediate party image change.     

The Epistemic Value of Public Opinion: Theoretical and Practical Considerations

Abstract

This paper discusses the claim that citizens lack sufficient political knowledge to make sound judgements on public matters. It is contended that practical judgements raise essentially two types of claims, namely a claim to empirical truth and a claim to normative rightness, and that there are good reasons to believe that people's insufficient political knowledge undermines both of them. Yet, an examination of the dynamics of public opinion formation reveals that there is an epistemic potential in public opinion, though it is dependent upon the quality of public debate. Building on this idea and on the concept of deliberative responsiveness, two paths of political reform are proposed, which should illustrate the practical implications of the theoretical argument made in this paper by demonstrating how the quality of public debate and, thus, the epistemic value of public opinion could be enhanced.