Making sense of party strategy innovation: challenge to ideology and conflict-mobilisation as dimensions of party competition

Abstract

This article develops a pooled comparative analysis aimed at addressing two of the three overarching research questions of the special issue. It first discuss an ‘end of ideology’ research question: that is, whether party constituencies and party strategy show clear challenges to classic twentieth century ideological alignments. Second, it investigates the type of issue strategy that parties employ in this new ideological environment, expecting mainstream parties to stress a problem-solving approach, while challenger parties should favour a conflict-mobilisation strategy. Finally, the article combines these two fundamental dimensions (ideological consistency; reliance on problem-solving vs. conflict-mobilisation strategies) in order to identify party strategy innovations in current West European elections.     

How to stay populist? The Front National and the changing French party system

Abstract

The main aim of this contribution is to assess the relevance of the notion of ‘exclusionary populism’ for the characterisation of the Front National (FN) in France. Since its emergence in the 1970s, several categories or notions have been applied to this political party. Once considered as the resurgence of a traditional extreme right, it has since been classified as a case of a new European right-wing extremism, or as one of the neo-populist parties that obtained electoral successes in the 1990s. The recent evolution of the party has also been described as a sort of ‘normalisation’. Is therefore ‘exclusionary populism’ still a category that can grasp the evolution of the party, as well as its present position in the French party system? To answer this question, this article examines political discourses and various electoral platforms of the Front National to gather some empirical evidence. The argument is twofold: The Front National, despite its ‘dédiabolisation’ strategy, is still a classic populist party characterised by exclusionary populism and a sort of ‘catch-all populism’; its evolution is, however, dependent on the recent evolution of the French party system.     

From issues to goals: a novel conceptualisation,measurement and research design for comprehensive analysis of electoral competition

Abstract

The analysis of issue politics has long suffered from a fragmentation between valence and positional conceptualisations, preventing the effective development of a general model of issue-based party competition. Building on an overview of the evolution of party competition in the Western world in recent decades, this article offers a theoretical development that builds on ‘issue yield’ theory to provide a conceptualisation of political goals that generalises across positional and valence issues. This in turn allows a common measurement strategy, offering the possibility to comparatively assess various characteristics (including the electoral potential) of both positional and valence issues. Finally, it describes the specific research design derived from this framework and its implementation in comparative perspective in six West European countries during 2017–2018.     

Issue yield,campaign communication,and electoral performance: a six-country comparative analysis

Abstract

This article develops and tests a model that explains election outcomes on the basis of party strategy. It employs a new comparative dataset linking representative mass surveys from six European countries with Twitter analysis of campaign activity. The expectation is that parties whose issue agendas exploit electoral opportunities while avoiding risks will be rewarded at the polls. These risks and opportunities are modelled using issue yield, a general framework summarising public support, electoral alignments, and party credibility. Empirically, the article traces a three-step process: (1) the configuration of electoral risks and opportunities (which is captured through public opinion surveys) guides party communication (measured with Twitter data), and to the degree that (2) parties design their campaigns strategically (identified through issue yield), this in turn (3) improves their electoral performance (measured using official statistics). The analysis explains some of the most salient election outcomes of recent years.     

Politically Significant Events and Their Effect on the Image of Political Parties

Abstract

This article begins by arguing that the image of a political party is of strategic importance in its pursuit of electoral success. More specifically, it is argued that important influences on party image are ‘politically relevant’ events. The paper then develops a conceptual model of how the images of political parties are influenced by such events. It considers internal and external factors that influence the power of a given event to affect party image. Next, the process of image transfer itself is discussed along with the factors that influence the way credit/ blame is apportioned from an event. Then, ways of dealing with ‘negative’ events are considered. The overall model is used to analyse a specific political event (the Iraq war) and assess its likely impact on party image. The article concludes by assessing the model's efficacy and limitations in analysing the case used and with events per se. Finally, future research ideas prompted by the paper are discussed.     

Parties are always right: the effects of party cues and policy information on attitudes towards EU issues

Abstract

This article analyses the influence that political parties exert upon citizens’ opinions about European Union issues. By measuring at the same time the content and source effects on political attitudes, the article considers the possibility that voters pay less attention to the arguments used in a political message than to its source. Results from an online survey experiment in Spain show that partisan voters use a heuristic model of processing when taking positions on an unfamiliar EU issue, even though the prevalence of the source effect is moderated by the respondent’s political sophistication and party attachment. The results also indicate that some respondents tend to pay less attention to a message’s content when the message comes from their preferred party. Such findings raise concerns about the possibility for EU issue voting to guarantee the accountability of political elites and party–voter linkages.     

How political parties’ issue ownerships reduce to spatial proximity

Abstract

Scholarly interest in issue ownership is growing rapidly. Although originally introduced as a competence-oriented, alternative concept to the predominantly spatial understanding of voting and party behaviour, parties’ policy positions are an inescapable aspect of issue ownership. Using data for multiple issues in several countries over time, this article shows that the party with issue ownership sides with the median voter. A party earns issue ownership by taking up a position as close to as many voters as possible. Moreover, the analysis indicates that a party’s issue emphasis only matters to issue ownership insofar as it is used as a device to make its position credible to voters. Hence, to have issue ownership is to have a credible position, and in that sense, issue ownership has less added theoretical value to spatial proximity than previous literature suggests.     

Issue competition in Western Europe: an introduction

Abstract

The special issue introduced in this article presents the results of the Issue Competition Comparative Project (ICCP). The project uses issue yield theory to provide a general, comprehensive perspective on issue competition (party competition through issue strategy) that goes beyond the extant focus on specific parties or specific issues. Relying on voter surveys and Twitter data collected in the context of recent elections in six West European countries, we address several key research questions concerning issue competition: (a) whether the strategies of different parties are loyal to classic 20th-century ideological alignments or rather actively challenging them; (b) whether different parties opt for conflict-mobilization or problem-solving issue strategic approaches; (c) whether party adherence to the issue opportunities identified by issue yield theory are rewarded by better electoral performance.     

Beyond left and right: the eclectic populism of the Five Star Movement

Abstract

Born in 2009, the Five Star Movement (FSM) has been one of the most electorally successful European populist parties since 2013. While its classification as a populist party is unanimously accepted, some have considered it close to left-libertarian positions, others as an anti-immigrant far right party, and still others have simply deemed it as unclassifiable. This article sets out to shed light on this question, using the official documents issued by the party since 2009, posts retrieved from Grillo’s blog during three electoral campaigns, and the opinions of the party’s supporters as expressed in three surveys in 2013, 2014 and 2016. Although displaying a clear anti-establishment identity, in economic terms it presents left-of-centre positions inconsistently mixed with more conservative proposals, while on the issues of citizenship and immigration, it has an elusive positioning, mixing national securitisation and international humanitarianism. The conclusions highlight the eclectic nature of FSM’s populism.     

The United Kingdom 2017 election: polarisation in a split issue space

Abstract

After decades in which party competition was fought in the centre ground, the 2017 UK General Election witnessed a return to more conflictual politics. This article assesses public support for the electoral strategies of the main parties and examines the extent to which the issues the parties campaigned on resonated with their own supporters, as well as with the wider public. Drawing on the issue-yield framework, the article shows that the Conservative campaign – generally considered to be badly run – did not focus on issues that would fully exploit the opportunities for expanding support that were open to the party. Labour, by contrast, played a much better hand. While taking a clear left-wing stance on many policies that were popular with its constituency, the party also skilfully emphasised valence issues that Labour is often seen as more credible on, such as healthcare and education.     

Shooting the fox? UKIP’s populism in the post-Brexit era

Abstract

The UK Independence Party (UKIP) has moved from being a single-issue party par excellence to a broader party of protest, taking advantage of wider feelings of discontent and disconnection. However, the 2016 referendum on UK membership of the EU fundamentally challenged its development and operation, by removing a core part of the party’s rationale and identity, and radically shifting the overall political landscape. This paper considers the re-positioning through the referendum period, both rhetorically and organisationally. Drawing on party press releases and media coverage, the paper argues that UKIP has become caught in a set of multiple transformations, pushing it in the longer term towards a more conventionally populist position in a way that carries important resonances for other Eurosceptic parties across the continent.     

Dealignment,De-legitimation and the Implosion of the Two-Party System in Greece: The Earthquake Election of 6 May 2012

Abstract

This article examines the political effects of the global economic recession on Greece in the period from 2010 up to the last weeks of the campaign period for the national elections of 6 May 2012. Our objectives are threefold. First we seek to contextualize its impact and show how the Greek party system departed from the nearly three decades of stability after 2009 and entered a period electoral fluidity and dealignment. Second we identify the demographic and structural characteristics of that dealignment process. Finally we interpret and compare the effect of the economic crisis and other issues on vote choice in the 2012 general election.     

Bottom-up renewal of the Swiss party system

ABSTRACT

The Swiss party system and the institutional rules guiding elections are an anchor of stability in Swiss politics. This article investigates recent change in cantonal elections, and analyses how electoral swings in cantonal elections diffuse to other cantons, and whether they predict future electoral swings in the national electoral arena. Empirically, the article combines a statistical analysis of electoral results from the period 1990–2017 in cantonal and national elections with a qualitative discussion of the period from 2014 to 2017.     

Introduction: the history of anthropology

Abstract

On 24 January 1999 a new party was formed by the former Front national (FN) number two, Bruno Mégret. The Front national–Mouvement national was subsequently renamed twice: it became the Mouvement national (MN) following the loss of a court case, and later the Mouvement national républicain (MNR). Mégret claims that the MNR is a party not of the extreme right but of the moderate right, labelled by him the ‘national right’. This is a definition with which many political analysts in France seem to have concurred. In this article Bastow analyses the extent to which the characterization is a true one. First, he outlines the context in which Mégret formed the MNR, focusing on his political background and the strategy which he previously sought to impose on the FN. An extended treatment of the policy proposals put forward by the MNR is then followed by an analysis of the extent to which these amount to a break from an ideology which can be identified as extreme right. He concludes by assessing the prospects for the MNR's success.     

The strategy process as a result of learning,questioning, and performing in a city organization

Abstract

This article analyzes a strategy-drafting process, using it to illustrate what can happen in a strategy process that affects a city organization but is invisible in the final strategy document. In the ethnographically inspired method, a city organization and its strategy-formulating work were followed for two years. Observations and interviews were the main data-collection methods. The article builds on a framework from the strategy and public management literature. The article concludes that strategy formulation in public organizations is a means of learning new practices, questioning ongoing development, and enhancing performance.     

Parties’ policy adjustments in response to changes in issue saliency

Abstract

A number of studies have investigated when parties change their policy positions. However, this growing body of research has had limited interaction with the literature on issue competition. To bring these two perspectives together, this article investigates how and when parties adjust their respective policy positions on immigration, the environment and the welfare state. In the article it is argued that especially large parties in electoral terms adjust their policy positions on specific issues in response to changes in the party system saliency of these issues. When the other parties increase their focus on a given issue, large parties adjust their position in the direction preferred by a majority of the voters. In the article this argument is investigated empirically, based on CMP data from 18 West European countries from 1980 to 2014. The findings largely support the argument and show a strong potential for further integration of the two dominant perspectives on party competition.     

The Childhood of an Approach

ABSTRACT

This paper aims to examine the possibility that a political marketing strategy might develop in the Italian political system context, characterized in the last decade by a profound “political earthquake.” After an analysis of the main features of Italian politics (party system, electoral laws, party organisations, campaign dynamics and actors), the authors seek to explore both constraints and opportunities of what they define as “reductionist” and “holistic” approaches to political marketing, drawing the conclusion that Italy is still living in a period of transition in which, however, a trend towards more “high-tech” and marketing-driven campaigning could be detected.     

India after the 2014 general elections: BJP dominance and the crisis of the third party system

ABSTRACT

This article critically assesses claims that India has entered a new party system after the 2014 general elections, marked by renationalisation with the BJP as the new ‘dominant’ party.’ To assess these claims, we examine the electoral rise of the BJP in the build-up to and since the 2014 general elections until the state assembly elections in December 2018. Overall, we argue that despite the emerging dominance of the BJP, a core feature of the third party system -a system of binodal interactions- has remained largely intact albeit in a somewhat weaker form. Furthermore, by comparing the post 2014 Indian party system with key electoral features of the first three party systems, we conclude that the rise of the BJP has thrown the third-party system into crisis, but does not yet define the consolidation of a new party system.     

Policy Congruence and Style of Representation: Party Voters and Political Parties

This article focuses on whether styles of representation influence policy congruence. Style of representation is defined at the party level as the proportion of representatives within parties who are partisans, delegates or trustees. Policy congruence refers to how close on the left–right scale the mean position of a party as placed by its candidates is compared to that of party voters. The article concludes that where there are higher proportions of trustees within parties, there is a greater degree of policy congruence, whereas a higher proportion of partisans results in less policy congruence. The proportion of delegates has no significant impact on congruence after taking account of other party and country measures. This indicates that party constraints on representatives are applied at the cost of congruence with voters, and that when representatives enjoy more flexibility to follow their own opinions, the party displays greater congruence with its own voters.     

Pre-parliamentary party career and political representation

Abstract

Members of parliament are accountable to both their district and party. Consequently, they have to balance their responsiveness to these competing principals when their preferences diverge. Existing research on this representational dilemma focuses mostly on the role of political institutions, whereas this article offers a new individual-level explanation: pre-parliamentary party careers. Using sequence analysis, three ideal-typical pre-parliamentary career paths are identified: the party local, the party functionary, and the party civilian. The share of party locals increases over time at the expense of party civilians in the Danish parliament, and these party locals are more likely to diverge from the party’s position when it is unpopular among their constituents. These findings corroborate existing evidence of political professionalisation in parliamentary democracies, but they also suggest that professionalisation may be associated with a localisation of politics leading to more rather than less constituency representation.