Oprah.com: Lifestyle expertise and the politics of recognition

The contemporary mediascape has been marked by a proliferation of popular TV genres in which the public appear as central protagonists. These genres are part of a broader shift in the relationship between media and audiences which challenges traditional conceptions of public service broadcasting and appear to represent a shift from media as public knowledge to media as constituting a space for diffuse popular engagement. A central feature of this shift has been the growing role of popular forms of expertise on television. This paper maps the main critical debates around participatory television and the role of the expert, from earlier work on talk shows to more recent discussions of reality and makeover TV. It notes a transition within the critical media and cultural studies literature from a focus on public sphere theory and questions of democratization to a growing concern with the role played by popular media culture in supporting new modes of governance based on the expert mediation of normative self-control. In this paper we analyze the role of experts on Oprah Winfrey's popular website Oprah.com, noting both the utility and limitations of a governmental perspective. Extending upon Foucault's notion of the productive nature of liberal subjecthood, the paper suggests the more positive role played by popular expertise in contributing to a media-civic culture articulated to a politics of recognition.     

‘It’s what Emmeline Pankhurst would have wanted’: Celebrity Big Brother: Year of the Woman (2018, UK) and negotiations of popular feminism(s)

Feminist scholarship has invested attention in popular culture as a terrain upon which understandings of feminism are circulated, contested and explored. This is particularly so in the contemporary moment in which feminism appears to have achieved a new ascendency. But whilst popular culture and feminism are recognised as inextricably enmeshed, there remains the implicit or explicit assumption in feminist scholarship that popular media culture could do ‘better’, and that there is a more ‘authentic’ form of feminism waiting to find representation. In response to this context, this article undertakes an analysis of Twitter responses to Celebrity Big Brother: Year of the Woman (2018) in order to explore the ways in which a popular media text provides an arena for the negotiation of popular feminism. Rather than positioning reality TV and celebrity culture as a site of ‘ideological ruin’ for feminism, this article explores how CBB is discussed in relation to feminism as popular television, and the ways in which this may offer affordances and limitations. The article concludes that feminist media scholars need to give due attention to the complexities of popular feminism as articulated by popular media culture.     

In Love with <Emphasis Type="Italic">Inspector Morse</Emphasis>: Feminist Subculture and Quality Television

This article consists of textual analysis of a highly successful television series, Inspector Morse, combined with qualitative audience study. The study of Morse and the fan culture surrounding it is presented in the context of a discussion of recent feminist work on the texts and audiences of popular culture. The textual analysis focuses on those elements of the programmes which contribute to its success as ‘quality’ television, and particularly on Morse as an example of the role played by nostalgic representations of Englishness in ‘quality’ media texts of the 1980s. The article goes on to discuss whether the presence of such representations in these programmes leads inevitably to a convergence of ‘quality’ and conservative ideology. The discussion of the ideological subtexts of the programmes then focuses on the area of gender representation, and on the extent to which feminist influences are discernible in this example of quality popular culture, particularly in its representations of masculinity. The second part of the article presents an analysis of a discussion group involving fans of the series, which was organized as part of a larger qualitative study of the fan culture surrounding the programmes. There is a detailed discussion of the impact of the social dynamics of the group on their readings of Morse. The analysis also focuses on the ways in which the discourses identified in the textual analysis, such as gender representation, quality and Englishness, are mobilized in talk about the programmes. Finally, the nature of the group made it possible to discuss the construction of a feminist subcultural identity in talk about a mainstream media text, and to identify irony and critical distance as key components of that identity, particularly in the discussion of the pleasures offered by the romance narratives of the programmes.     

Changing channels: Early adolescent media choices and shifting investments in family and friends

The decline in TV viewing and increase in music listening associated with the onset of adolescence is examined in terms of the changing social ecology of adolescents' daily lives. Fifth to 9th graders provided self-reports on random moments in their experience over one week. These data suggest that less frequent TV watching by adolescents, as compared to preadolescents, is attributable to a decrease in TV watching done with the family, particularly on weekend mornings and evenings. Adolescents who do watch more TV are those who spend more time with the family overall. In contrast, adolescents who frequently listen to music are those who spend more time with friends. It is argued that the partial shift from television to music during adolescence represents a shift from a medium that reinforces parental values to one that reinforces peer values and speaks to adolescent developmental tasks.This research was carried out at Michael Reese Hospital with a grant from the National Institute of Mental Health (No. MH38324).Received Ph.D. from the Committee on Human Development at the University of Chicago. Research focuses on daily experience across the life span.Received his doctorate from the Committee on Human Development at the University of Chicago. Research focuses on how and why mass media industries shape media content as they do, and how, in turn, mass media content is used and experienced in everyday life.Research interests are in the areas of depression and the processes of death and dying. Currently developing a method of investigation utilizing the hermeneutic and human sciences paradigm.     

The Threat or Promise of Popular Therapy? A Feminist Reading of Narratives of “the Good Couple”

Popular therapeutic culture—such as self-help books, TV programmes, and Internet resources—is growing rapidly and posing important questions for feminist research and politics. On the one hand, it can be seen as a challenge to the public sphere in terms of what can be shown and said and by whom, with the emancipatory potential of giving political credentials to the personal. On the other, it can be seen as exploiting, and thereby reproducing, stereotypes and inequalities, such as those related to gender. In this article, the discussion is advanced by the use of Swedish popular therapy for couples as a point of departure. It is argued that a cultural narrative of the “good couple” is constructed in self-help books and TV programmes on relationship issues, a narrative that seems to keep the unequal nature of this heterosexual institution from being challenged. However, in the individual narratives of consumers of this culture, apparent on web discussion boards, the cultural narrative of the “good couple” is being challenged, not least with reference to gender and gender inequality.     

Adolescent room culture: Studying media in the context of everyday life

For the past several years, the authors have been investigating adolescent room culture in order to learn more about the relationship between teens and the media. The bedroom, they have found, is an important haven for most teenagers, a private, personal space often decorated to reflect teens' emerging sense of themselves and where they fit in the larger culture. Teens listen to music, read magazines, watch television, do homework, and consider the events of the day in their rooms. They appropriate and transform media messages and images to help them make sense of their lives. By looking closely at how teens draw from the media as they construct their identities and personal worlds, the authors have come to see adolescent media use as a dialectical process played out through everyday practices. Their Adolescents' Media Practice Model highlights the connections between adolescents' identities and media selection, interaction, and application.An earlier draft was presented at the Society for Research on Adolescence conference in San Diego, California, February 1994.Received M.S. in television-radio from the Newhouse School of Communications at Syracuse University. Research focus is on the relationship between the media and public health.Received Ph.D. in mass communication from University of Wisconsin-Madison. Research focus is on adolescent health and mass media.     

Gettin’ Down Home With the Neelys: gastro-porn and televisual performances of gender,race, and sexuality

This article illuminates how performances of gender, race, and sexuality are integrated with representations of food and food performance in contemporary American cooking television. Interrogating the intersections of food, gender, race, sexuality, and performance, this essay explores how the cable-television show, Down Home with the Neelys, depicts a nouveau gastro-porn anchored in the perceived pornographic level of blackness itself. The author reveals the ways that food and performances of food become a medium of gendering and racialization employed by American popular media. Through the lens of reality television, shows like Down Home (re)produce a certain type of black heterosexuality and gendered enactments of domesticity and space, while challenging dominant televisual reflections of black love and labor. The author argues that the Neelys self-consciously employ a vernacular aesthetic performative of “down home” (a uniquely classed, temporally–spatially situated, and sexualized blackness) to exploit the phenomenon of gastro-porn in a highly lucrative performance that signals the entangled artifice of gender, race, and sexuality. More than offering culinary expertise and education, such cooking instruction reveals the pedagogy of gender, race, and sexuality as visual lessons of a complex and contradictory authenticity. This essay reveals television cooking shows as critical sites for considering the domestic laboring of gendered and racialized sexualities. In particular, shows like Down Home evince the ways that race continues to be rendered in visual terms and the enduring edibility of blackness.     

Mainstream Sexualization and the Potential for Nordic New Feminism

Processes of sexualization mark a wide range of popular and high‐cultural representations in media and culture. This trend has led to academic and public feminist debate. In this article I argue that the common polarization between the repressive and the subversive potential of sexualized representations fails to understand processes of sexualization as forms of mainstream cultural experimentation. Since the mid‐90s we have witnessed the emergence of a new feminist cultural wave in the Nordic countries, embracing post‐feminist modes and popular culture that re‐politicizes feminist questions in controversial ways. I argue that this development and the Nordic context of state feminism and gender equality ideals pose a challenge to analyses of sexualization as exclusively part of commercial colonization, anti‐feminist backlash and de‐politicization. I will present a case that exemplifies the discussion of sexualization by the critical reception of the Norwegian young feminist anthology with the title Rosa Prosa. Om jenter og kåthet [Pink Prose. On girls and horniness] (2006). The ideological and aesthetic hybridity of the texts poses a problem for the critics who denounce the book's feminist potentials.     

The women's project: A profile

This paper offers an analysis of the Oprah Winfrey talk show's success as emanating from an ideal typical form of branding that we term “dynamic branding”, in which the gap between production and consumption is almost entirely bridged. Oprah has managed to maintain a dynamic relationship with her viewers based on multiple feedback and feed-forward processes in which consumers' concerns are immediately translated into Oprah's performed identity in her talk show. Such an ongoing exchange of information with her viewers was the basis for Oprah's performance of her own self as a “failed self” embattled with the problems of everyday life, thus creating an equalitarian relationship with her audience. The success of Oprah's brand identity thus derives from its content as much as from the mode of its construction, a mode which involves an intimate and adaptive relationship with consumers that enables Oprah to immediately respond to and incorporate viewers' concerns, values and norms. This paper analyzes in detail Oprah's performed identity with analytical tools informed by linguistic anthropology and brings it into conversation with contemporary branding theories.     

FRAMING THE VICTIM

This paper analyses the (re-)presentation of rape complainant testimony on three Australian television programs which investigate the issue of football and sexual assault. The ways in which the testimony is framed—the use of others’ narrations, ‘expert’ testimony, and conventional film techniques such as music and editing—are critical in determining whether the woman's words are likely to be believed. Although the framing process is fraught, and complainants are frequently objectified and the authority of their words undermined, there is nevertheless great potential for the framing of a complainant's narrative to lend it truth-value and present it as believable.     

Fagerholm Goes Oprah: Minor Literature,Global Market,and Gender in Literary Exchange

Abstract

In this article, I study the journey of the Finland-Swedish author Monika Fagerholm’s (b. 1961) novel The American Girl to the pages of O, The Oprah Magazine. This event, here called “Fagerholm goes Oprah”, offers an illustrative example of the global movements of literature today, and of the ongoing negotiation of relations between local and global, the Nordic countries and the USA, minor literature and the global market. The article describes the different phases of the transmission of this novel, studies the means by which a novel from a minor body of literature transgresses its geo-linguistic position and, in this specific case, demonstrates the role of gender. In this way, the novel not only creates fictive, transnational spaces for its female characters and readers, but it also enters and contributes to a network of female agents in widely different geographical and cultural contexts. The event “Fagerholm goes Oprah” is a sign of the ongoing globalization of the literary field, but its reception also reveals the presence of an opposing tendency: the continuing significance of localization in literary exchange. All in all, the novel and its reception illustrate the many strategies used to create a connection between two different cultures, and also display the importance of various cultural currents in the transmission of the novel, such as feminism and Nordic Noir.     

Tangles,tears and messy conversations: using a media discussion group to explore notions of strong women

In this article, we discuss the experiences of six female secondary-school students participating in a media group that encouraged critical discussion and analysis of gender, particularly with respect to notions of strong women in popular media texts. Throughout the study, the participants viewed various forms of media and critically discussed gender representations. We describe the ways that we encouraged critical discussion that prompted the participants to challenge dominant perspectives and develop personal positions regarding gendered representations in popular media. Many discussions were convoluted and often contradictory. Throughout these debates, however, moments emerged in which participants identified complexities associated with gendered representations of strong women as related to privilege, beauty ideals and autonomy. We identify these moments as messy yet critical, requiring the researchers to challenge participants’ postfeminist notions of strong women. We emphasize the importance of ongoing dialogue and the potential of media for encouraging discussion.     

Developmental trends in television coviewing of parent-child dyads

In this study, long-term trends in joint parent-child television viewing are taken as prototype for developmental changes of the parent-child relationship during adolescence. To describe and compare trends of television coviewing in different configurations of family members, trajectories of daily television viewing, tmeasured with Nielsen-type people meters over a time period of three years, were analyzed using time series methods. The findings show the transferability of hypotheses about general developments in relations between the generations on coviewing behavior of adolescents aged 14–16 with their parents to predict differential declines in the four parent-child dyads.Received Ph.D. from Free University of Berlin in 1976. Research interests include the role of the media in child development and family relations.Received Ph.D. from Free University of Berlin in 1984. Research interests include time series analysis, television behavior, and personality.Received M.S. from Technical University of Berlin, in 1987. Research interests include role of television in political socialization.     

‘Quality’, Cinema and the ‘Superior Woman’ Persona: understanding women’s film criticism in post‐war Britain (1945–59)

Criticism was a particularly buoyant area of film culture in Britain during the post‐war period, a regular feature in newspapers, periodicals, magazines, and BBC radio programmes. What has not been widely recognised is the central role that women played as critics of film at this time, and where their interests differed from those of their male peers. This article recovers the contribution made by women film critics, arguing that middle‐class writers such as C. A. Lejeune and E. Arnot Robertson adopted a form of ‘distanced amusement’ with regard to themes of sentimentality and romance (associated with low‐brow female pleasures). This strategy permitted them to engage with the broader cultures of film‐watching, commenting on subjects such as female crying and character identification, and recognising cinema‐going as a pleasurable activity for women, subjects which male critics did not discuss. These findings expand knowledge about film criticism in the post‐war period and reconfigure received understandings of film culture to account for women’s gendered contribution to the critical field.     

Concurrent and Prospective Analyses of Peer, Television and Social Media Influences on Body Dissatisfaction, Eating Disorder Symptoms and Life Satisfaction in Adolescent Girls

The degree to which media contributes to body dissatisfaction, life satisfaction and eating disorder symptoms in teenage girls continues to be debated. The current study examines television, social media and peer competition influences on body dissatisfaction, eating disorder symptoms and life satisfaction in a sample of 237 mostly Hispanic girls. 101 of these girls were reassessed in a later 6-month follow-up. Neither television exposure to thin ideal media nor social media predicted negative outcomes either concurrently nor prospectively with the exception of a small concurrent correlation between social media use and life satisfaction. Social media use was found to contribute to later peer competition in prospective analysis, however, suggesting potential indirect but not direct effects on body related outcomes. Peer competition proved to be a moderate strong predictor of negative outcomes both concurrently and prospectively. It is concluded that the negative influences of social comparison are focused on peers rather than television or social media exposure.     

The Bechdel in India: gendered depictions in contemporary Hindi cinema

The Bechdel test is a popular measure used to examine the adequacy of representation of women in movies, and other media. Although often applied to Hollywood movies, the test has rarely, if ever, been used to assess Hindi cinema. This paper adopts, adapts, and extends the original Bechdel test to scrutinise stereotypical, non-stereotypical, and typical dialogic content of same-sex conversations in three genres of Hindi cinema – top-grossing blockbuster films, women-centric movies, and parallel cinema. Using a qualitative approach to code dialogues, and quantifying subsequent frequencies, the current work highlights the underrepresentation and misrepresentation of female characters in contemporary Hindi cinema. The time taken for men to speak to men and women to speak to women was also quantified. While women-centric and parallel films depict a more balanced portrayal of male and female characters, top-grossing films are heavily lopsided, with some being devoid of a second female lead, and hence of female-to-female dialogues. Male characters spoke of more varied areas, both stereotypical and non-stereotypical, than women particularly in top-grossing content. The implications of such depictions in cinema, and their subsequent effect on perceptions of men and women in society, is discussed.     

Call me Caitlyn: making and making over the ‘authentic’ transgender body in Anglo-American popular culture

A conception of transgender identity as an ‘authentic’ gendered core ‘trapped’ within a mismatched corporeality, and made tangible through corporeal transformations, has attained unprecedented legibility in contemporary Anglo-American media. Whilst pop-cultural articulations of this discourse have received some scholarly attention, the question of why this ‘wrong body’ paradigm has solidified as the normative explanation for gender transition within the popular media remains underexplored. This paper argues that this discourse has attained cultural pre-eminence through its convergence with a broader media and commercial zeitgeist, in which corporeal alteration and maintenance are perceived as means of accessing one’s ‘authentic’ self. I analyse the media representations of two transgender celebrities: Caitlyn Jenner and Nadia Almada, alongside the reality TV show TRANSform Me, exploring how these women’s gender transitions have been discursively aligned with a cultural imperative for all women, cisgender or trans, to display their authentic femininity through bodily work. This demonstrates how established tropes of authenticity-via-bodily transformation, have enabled transgender to become culturally legible through the wrong body trope. Problematically, I argue, this process has worked to demarcate ideals of ‘acceptable’ transgender subjectivity: self-sufficient, normatively feminine, and eager to embrace the possibilities for happiness and social integration provided by the commercial domain.     

Gender and advertisements: The rhetoric of globalisation

This article is about advertisements and gender images in the English print media in India, and rests on the assumption that the shift in the Indian state's economic policy in favour of globalisation has accompanied a shift in public discourse as evidenced in the media. Although some images of Indian women are traditional (the homemaker and mother), many are new (the globe trotting corporate leader), and suggest a break with earlier models. Male models are far more conspicuous in the adverts today, and it is argued that liberalisation has heralded new notions for malehood that include traditional and newer notions of power and success. There is a definite effort to incorporate very strong notions of individual achievment, pleasure, and identity for both men and women. The stress on success and a glamorous lifestyle has effectively displaced the larger section of Indian men and women from public discourse.     

All Het up! Rescuing Heterosexuality on the <Emphasis Type="Italic">Oprah Winfrey Show</Emphasis>

The Oprah Winfrey Show provides an interesting set of contradictions. On the one hand, it appears to challenge common-sense assumptions about relationships, specifically heterosexual relationships (for example, by consistently raising issues of sexual violence within a heterosexual context). Yet, at the same time, Oprah's presentation often works to reinforce precisely the norms she seeks to challenge. Through a close analysis of a selection of programme clips from one particular programme among many about relationships, sexuality and families, this article will consider the ways in which the Oprah Winfrey Show both problematizes and yet normalizes the boundaries of heterosexuality. Here we shall discuss both the resolute exposure and exploration of what could be termed the casualities of normative (and compulsory) heterosexuality and, paradoxically, its recuperation as a ‘rational’ ideal. In exploring the ways in which this recuperation takes place, we shall begin with a brief consideration of two of the key discourses which shape the show: the discourse of therapy and that of kinship. Our analysis of the sexual politics of the Oprah Winfrey Show in these terms will focus on the programme, ‘How to Make Love Last’ (18 January 1993). Like so many other programmes, ‘How to Make Love Last’ intends to highlight and deal with problems within heterosexual relationships as distressing but solvable (through the medium of therapeutic self-help). At another level, however, the programme also (unwittingly) reveals a different order of problems which, ironically, can only be reinforced by the mode of rescue proposed and staged.     

Adolescents' uses of media for self-socialization

The emphasis of this paper is on the role of media in the socialization of adolescents. First, a typology of adolescent media uses is presented, including entertainment, identity formation, high sensation, coping, and youth culture identification. Then, these five uses are discussed in relation to adolescent socialization. The central point of this discussion is that media differ from socializing agents such as family, school, community, and the legal system in that adolescents have greater control over their media choices than they do over their socialization from these other sources. The result is a substantial degree of self-socialization, in the sense that adolescents may choose from a diverse range of media materials the ones that best suit their individual preferences and personalities. Another result is that there is often a lack of integration in the socialization of adolescents, in the sense that they may receive different socialization messages from media (and peers) than they do from the adult socializes in their immediate environment.An earlier version of this paper was presented at the fifth biennial meeting of the Society for Research on Adolescence, San Diego, Califormia, February 10–13, 1994.Received Ph.D. from University of Virginia. Research interests include adolescent reckless behavior, adolescents' uses of media, and the transition to adulthood.