论特质文化与古镇文化旅游产品品牌建设

该文分析了商品的＂客观品质＂与消费者的＂主观品质＂之间的关系,认为对商品品质的认同最终会转化为对商业标记即品牌标识的认同,形成品牌效应,而商品品牌建设的基本进路是传播商品特色。因此,该文认为,古镇作为文化遗产也应当传播古镇文化旅游产品的特色文化,并提出古镇文化旅游产品以特质文化打造品牌的对策。     

羊山古镇国际军事旅游度假区

羊山古镇国际军事旅游度假区地处鲁西南革命老区，坐落于全国著名的“大蒜之乡”、“诚信之乡”——山东省金乡县羊山镇驻地。以山水、古镇为景观基底。以军事旅游、古镇文化体验为主题。辅以田园观光、文化展示、素质拓展等活动，是一个满足大众体验观光和中高端群体休闲需求的军事旅游度假区，预计总投入22．41亿元，分三期建设。     

让大昌古镇重新焕发青春

巫山县大昌古镇整体搬迁后,旅游业一直不火,如何让这个千年古镇、旅游名镇、移民大镇、库区重镇旅游重新"火"起来?重庆市巫山县人大及市、县、镇三级人大代表积极行动起来,全力助推巫山县"全国最具特色的移民新镇与古镇有机结合的魅力小镇"打造工作。     

长安古镇看新风

<正>新农村,新农民,新时尚。如今,走进充满历史文化韵味的广西"四大古镇"之一的融安县长安古镇农村,扑面而来的是新农村建设的新风新事,让笔者感受颇深的是农家新院里农民朋友身上发生的巨大变化。家中点鼠标网上能"淘金"     

桂北地区旅游古镇传统商业街道空间质量评价研究——以广西兴坪古镇为例

旅游古镇是桂北地区旅游产品的重要组成部分,具有地域民族特色的传统商业街道空间是旅游古镇的核心旅游吸引物。研究选取桂北地区代表性旅游古镇兴坪镇为案例点,从空间使用者角度构建了传统商业街道空间质量评价指标体系。通过定量研究的方法,研究发现其质量主要受文化因子、功能因子、流通性因子、活动性因子和环境支持因子影响,文化因子在决定旅游古镇传统商业街道空间质量中占据首位重要度,现代商业功能是空间质量的关键要素。研究有助于考察桂北古镇传统商业街道空间在旅游环境中的适应性,提高传统商业街道空间的管理水平。     

浅谈四川古镇旅游资源环境的问题

四川的古镇旅游资源尤为丰富,且历史悠久、数量众多。但由于多方面的原因,致使古镇资源遭到不同程度破坏,也导致古镇游客人数下降,旅游收入减少。在对目前存在的一系列问题进行了较为详细的分析的基础上,就如何处理解决好这些问题提出了相应的对策。     

千年古镇绽放巾帼文明之花

您去过江南六大古镇之一的乌镇吗?您领略过有7000年文明史和1300年建镇史的秀美水乡吗?作为全国32个黄金周播报景点和世界互联网大会的永久会址,乌镇既享有鱼米之乡、丝绸之府、水乡古镇的美誉,也是旅游发展与现代网络技术完美结合的典范。作为乌镇旅游公司游客服务中心巾帼文明岗的负责人、乌镇旅游发展的见证者和参与者,我为自己能够工作在古老而又现代的乌镇     

磁器口古镇文化建设之路径

正城市因文化而名,因文化而兴。文化是城市的灵魂,是城市永续的记忆。磁器口古镇就是一座让人永远记忆的城市。近年来磁器口古镇文化创意产业蓬勃发展,为古镇兴旺注入新的活力,使磁器口像磁石一样不断吸引着全国各地以及海外游客蜂拥而至。据初步统计,2015年,磁器口古镇年接待游客991万人次,实现旅游收入约30亿元,已成为"重庆市名片"和对外交流的窗口。因此获得了中国历史文化街区、中国最具价值文化旅游目的地、中国智慧旅游第一镇等荣誉称号。     

古镇如何实现文化旅游开发

中国传统农耕文化下的集市贸易使城镇成为地域内经济中心，集中了各具地方特色的乡土建筑，成为现代人心目中的古镇。随着社会经济的发展，古镇多数已随历史消失，原先各具特色的民居建筑等传统景观已越来越少，其稀缺性以及与现代建筑景观、生活方式的强烈差异性引起了人们越来越浓厚的兴趣，古镇资源的旅游价值和经济价值日益彰显。江南水乡古镇、安徽古村落、     

崇州街子古镇广场空间的使用后评价

古镇作为旅游景点和当地居民的生活载体,其规划建设不仅是带动经济发展的方式更是对当地特色文化的保护传承。本文运用使用后评价POE（Post Occupancy Evaluation）研究方法,对灾后重建的崇州街子古镇广场空间的使用情况进行调查研究,剖析游客游憩需求与居民生活空间需求,挖掘现存空间在使用过程中出现的问题,为古镇广场空间的设计提供合理有据的设计参考。     

Ancient Labyrinthine Town

THE ancient town of Long-men is 50 kilometers south-west of Zhejiang’s provincial capital of Hangzhou. It is a typical example of the water towns on the southern bank of the Yangtze River, but is rare in having so far eluded overt commercialization.     

Ancient Town Tengchong

IN China＇s relentlessly beautiful southwest there is a place that stands out for its unbelievable perfection： Tengchong. An American writer called it a ＂living landscape painting.＂ Seeing it, I felt the same way.     

Ancient Town in Architectural Layers

T HE famous historical and cultural town of Jingsheng, site of the well-known Wang Family Mansion and mil- lennia-old Zishou Temple, is south of Taiyuan, provincial capital of Shanxi Province. Jingsheng is rich in natural resources as well as cultural relics, despite large numbers of historical sites having been destroyed in an earthquake in the early 14th century. The buildings still standing date back to the Yuan, Ming and Qing dynasties. Jingsheng was among the fi rst group of Chinese…     

Ancient Town on theLoess Plateau

QIKOU is a small town about 6 hours' bus ride from Tai-yuan, capital of Shanxi Province. From the 17th cen-tury to the 1940s, it was the wealthiest town on the Yellow River. Qikou harbor is halfway along the Yellow River. and oil giant Mobil once had its China branch office there. Former Chinese financial tycoon Kung Hsiang-hsi also had a business in Qikou. It began to     

Tale of an Ancient Town

THE clock had just struck 5pm when I arrived in Jin'an, the center of Songpan, an ancient county town under the jurisdiction of Sichuan's Aba Tibetan and Qiang Autonomous Prefecture. I quickly checked into a hotel before setting off on my quest to unlock Songpan's ancient mysteries.     

Contemporary Life in an Ancient Town

TANG Zhaohui named his small eatery after the town in which it is located - Furong, or Hibiscus. But you might regard it as a case of blasphemy against a beautiful Chinese image if you look around： the space of less than 20 square meters is congested with eight low tables and the smell of food, while the table-tops feel oily and the glasses look sooty.     

Daixian:An Ancient Border Town

DAIXIAN is an ancient town in central Shanxi Province,just a few hours by expressway from Beijing.People have been living here since the New Stone Age in around 7,000 BC.Marking the border between ancient China and the northern lands of nomadic tribes,it was once a place of considerable stra- tegic importance that witnessed many significant battles.In times of peace, it was a prosperous nexus of trade and     

An Old Town on the Ancient Tea-Horse Trail

FOR centuries, Southwest China's Yunnan Province has been known as home of black tea. It was in the Tang Dynasty (618-907) that caravans began to transport bricks of tea from Xi shuangbanna and Simao to India, passing through Yunnan's Dali and Lijiang and Tibet. The route became known as the Ancient Tea-Horse Trail. By the time it had reached India, the tea fermented and turned black. It was then bought by merchants that took it to Europe and other parts of the world.At the southern end of the Chinese     

Yuhang:Revival of an Ancient Town

HIGH-SPEED? What’s that, a boat? asks a puzzled Wu Gendi, a shopkeeper in Tangqi Town of Yuhang District, Hangzhou. Actually, local shopkeepers are not particularly interested in the imminent opening of Yuhang