A critical evaluation of the Downs-Hazen instrument (CSQ) by measuring employee communication satisfaction at a private higher education institution in South Africa

Abstract

The aim of this article is to provide a critical evaluation of the Downs-Hazen instrument (Communication Satisfaction Questionnaire) (CSQ) by applying it to the measurement of employee communication satisfaction at a private higher education institution in South Africa. Three communication satisfaction dimensions, consisting of eight constructs, were measured. The results indicated that although employees are satisfied with their relationship with superiors, a need exists for improved communication on the psychological atmosphere in the organisation; the information employees receive about their immediate work environments, meetings and written directives; horizontal and informal communication that is accurate and free flowing; information about the organisation as a whole; as well as the way in which employees are being judged and appraised.

A final conclusion is that the Downs-Hazen CSQ is still applicable even though it was first developed almost 30 years ago. Furthermore, the adjustments to items in this study did not affect the reliability of the adapted questionnaire.     

Connectivity

Abstract

The concept ‘connectivity’ is most widely used in communication technology, referring to the linkage between electronics, computers, computer systems and the people who use them, but it is also a heuristic concept with great utility in the broader discipline of Communication and beyond. This article traces the concept from its theoretical origins in information science to the core position that it holds in all traditions of the Communication discipline. It assesses the physiological, psychological and sociological dimensions of connectivity and considers the application of the concept as an instrument for understanding and resolving the problems, issues and opportunities of the world around us. The article ends with some insights into the practical utility of the concept in the spheres of social and institutional development, productivity, performance and the generation of competitive advantage.     

Stockholders or stakeholders? The role of Financial Communication

ABSTRACT

Capitalism is based on inequality: someone gains, another loses. However, this inequality is getting out of hand. According to Stockholder Capitalism, the predominant paradigm, the company is purely economic in nature. Management is only accountable to stockholders. Financial communication is directed mainly to financial target audiences.

A relatively new theory, Stakeholder Capitalism, emphasises that Capitalism should function within an ethical context. Stakeholders' interests and information needs, including those of stockholders, should be taken into account. Therefore the role of Financial Communication is to help build and maintain mutually beneficial stakeholder relationships by facilitating informed financial decision making.

An integrated approach to Financial Communication is proposed. It should be an interdisciplinary effort where the Accounting and Communication disciplines co-operate. Furthermore, it should be a two-way symmetrical communication process, within the context of Stakeholder Capitalism.     

On-line public relations: towards an integrated theoretical model

Abstract

Much has been said about the so-called information superhighway. Organisations are realising that a whole new world can be created on-line: more and more organisations, and individuals, are entering this superhighway at an incredible rate. Ironically, most people do not have a clue what the information superhighway really is, which is, for example, evident in the 1993 advertisement of the telecommunication giant, Pacific Bell, which claimed that: ‘While others talk about the information superhighway, we're actually building it’, but only launched their consumer Internet access service in 1996. In spite of widespread ignorance, the exponential growth of the Internet provides public relations practitioners with constantly expanding on-line public relations resources and the opportunity to use these online systems to create or enhance the images of organisations in the market place.

Without theory, the field of on-line public relations has no framework for understanding, organising and integrating the many activities and purposes of online public relations. Therefore online public relations needs a body of knowledge grounded in theory. It is clear that the shift is away from mass communication towards dialogical or interactional communication. In order to understand the theory of on-line public relations, it is important to systemise it in terms of a theoretical aporoach. This leads to the main aim of this article, which is to propose a theoretical model, the Or,-line Public Relations (OPR) model, to provide a suitable framework for explaining the on-line public relations process, and if applied in the development of on-line public relations plans or strategies, it can maintain its utility as a framework for the analysis thereof.

Based on a qualitative approach, this article attempts to theoretically explore, describe, interpret and conceptualise the concept on-line public relations, with specific reference to the development of on-line public relations in South Africa, the shift from traditional paradigms to new on-line trends and the integration of on-line public relations with other communication processes. Particular reference is made to the theoretical foundations of on-line public relations, and it is argued that at the root of on-line public relations, as a framework for explaining it, lies the need for an integrated theoretical approach. In the last section, a new OPR model is proposed, and a brief discussion of the elements of the model, the conceptual foundation of on-line information and information overload is presented.     

Media,globalisation and culture: issues and trends

Abstract

This article addresses some of the trends and issues as they relate to media and cultural globalisation. Grounded in a fundamental cultural perspective, the problematic of international communication is framed in different views of ‘local culture’, ‘cultural identity’ and ‘processes of cultural mixing’. In the end, a research framework for the study of cultural globalisation/localisation is outlined. The framework captures the issue of hybridised cultural products from a people centred perspective.     

Political communication and meaning in a climate of cultural contestation: A critical analysis of Zapiro's cartoon of the rape of Justicia

Abstract

Political communication and its relationship to meaning has become a prominent subarea within the subfield of politics and culture. A further development is that in political communication, academic interest has shifted from the production of meaning to the reception of meaning. This emphasis shift requires that future investigations will have to place more emphasis on the receiver of political communication, specifically as regards the reaction to and the interpretation of meaning. Max Weber's conceptual model is used to structure this article and to theoretically define the different cultural environments. The contested Zapiro cartoon of Jacob Zuma is then analysed in relation to political communication within the two contrasting cultural environments. The aim is to demonstrate how different cultural environments in South Africa react differently to the same political communication and its meaning.     

Media,Muslims, and the Middle East: A Critical Review Essay

Abstract

Humanitarian Inter vention in Somalia, 1992–1994: Elite N ewspaper Coverage, Public Opinion, and U.S. Foreign Policy

A Dissertation Completed at the College of Journalism, University of Maryland at College Park, 1995, Brian P. Hoey, Air War College, Maxwell Air Force Base, Montgomery, Alabama

Framing the Health Care Reform Campaign of 1993-94: News Frame, Interpretation, and Public Opinion Change

A Dissertation Completed at The Annenberg School for Communication, University of Pennsylvania, 1997, June Woong Rhee, Research Fellow, Korean Broadcasting System

Accuracy and Distortion in Judgment and Recall of Political Discourse

A Dissertation Completed at the Annenberg School for Communication, University of Pennsylvania, 1996, Darin W. Klein, Georgia State University

Deliberative Democracy and the Public Sphere: On the Interactions of News Media, Interpersonal Communication, Opinion Formation, and Participation

A Dissertation Completed at the Annenberg School for Communication, University of Pennsylvania, 1997, Joohoan Kim, Boston College     

Applying an open systems public relations model to destination image development

Abstract

Public relations is essentially a communications function concerned with relationships, image and image development and it is from this perspective that the subject is viewed. A literature survey of the use of public relations in tourism indicated that no structural theoretical framework for its application in destination image development has been postulated. This was found to be the case in both tourism and public relations literature. In this article, such a framework is devised. Adapting an existing open-systems public relations model to represent the process of establishing a tourism relationship between a tourist-generating country and a tourist destination does this. This model was used as the foundation for formulating a public relations strategic framework.     

From development by effects to development by contexts via communication

The vision shared by most development scholars and practitioners today is for beneficiary driven development, the impediment and the means to which both lie with communication. The debate concerns the communication approach that would best realise this vision. This paper examines and critically comments on two major approaches, Development Communication and Development Support Communication, though it argues for neither of these. Rather, it draws on the 'Another Development-Another Communication' paradigm and proposes a Participatory Communication approach, which both resonates in people's own moral values, conforms to the reality of many communities in Africa, and offers better prospects of achieving beneficiary-driven development.     

Sovereignty, globalization and transnational social movements

Traditionally, sovereign states have been defined, in termsof their external and internal dimensions, as mutually exclusiveterritorial jurisdictions. Economic globalization is associatedwith the liberalization of the world economy, decreases in transactioncosts, the development of communication technologies, and theemergence of transnational social and cultural spaces. Thesehave eroded the divide between national and international systemsand fostered the dispersal of power in social networks. As aresult, it is unrealistic to define state sovereignty as a counterposeto the global system, as these phenomena have become mutuallyembedded. States and their sovereignty are not disappearing– on the contrary, they may be gaining new tasks and resources– but they cannot exercise their agentive power as effectivelyas before. This means that the internal dimension of state sovereigntyhas been transformed more thoroughly than the external one.This is in part due to the growth and proliferation of transnationalsocial movements, which have also gained agentive power in nationalsocieties. Therefore, the anti-globalization movement, althoughit is unable to halt the process of economic integration, hasbeen able to redefine the terms of the globalization debateand influence responses by national governments and internationalfinancial institutions.     

Towards an emerging paradigm of strategic communication: Core driving forces

Abstract

Major forces such as globalisation, the digital network revolution and the empowerment of myriad new stakeholders have resulted in a blurring of communication genres such as marketing and corporate communications, and are redefining the role of the communications professional within business and society. Such fundamental changes require that both scholars and practitioners challenge their own assumptions and consider the implications of these paradigm shifts. The values of the modernist age, resulting in linear, top-down, consensus-seeking decision-making behaviour, must be revisited to make way for emerging values such as activism, dialogue, communal values and dissent, which allow for co-creation and a multiplicity of viewpoints. This article reflects on paradigmatic debates and identifies shifts from modern to postmodern organisational practice, and how these impact on communication practices and integrated communication. Consideration is given to some theoretical, practical, research and educational implications of these shifts as core driving forces towards the new emerging paradigm of strategic communication, which can best be conceptualised as purposeful communication to realise the organisational mission.     

Of Mechanisms and Myths: Conceptualising States’ “Soft Power” Strategies through Sports Mega-Events

ABSTRACT

Joseph Nye’s concept of “soft power” has become an increasingly used term to help explain why states—including so-called “emerging states”—are paying greater attention to acquiring various forms of cultural and political attraction. However, within mainstream International Relations, Political Science, and Sport Studies literature, a continuous debate remains as to what actually constitutes soft power, how national leaders go about acquiring it, and how forms of attraction convert into power outcomes in both the short- and long-term. This analysis endeavours to overcome these issues by offering an “ideal type” model that details states’ soft power strategies, the mechanisms they use, and the tangible future outcomes they gain.     

A new conceptual framework to strengthen internal corporate image: A stakeholder-inclusive perspective

The potential influence that internal stakeholders’ image of the organisation could have on external stakeholders’ image of the organisation, is strongly supported in the literature. This research project attempted to address the need for an approach that facilitates employee engagement, coupled with a leadership approach that allows collaboration, inclusion and cooperation within the organisation, to strengthen internal corporate image. This article reports on the results of the second phase of this research project, where a proposed stakeholder-inclusive conceptual framework for strengthening the internal corporate image, built from a stakeholder-inclusive perspective as depicted in the King III report on corporate governance, was explored in practice. A quantitative, self-administered web-based survey was conducted with the 2014 winners of the Deloitte Best Company to Work For (BCTWF) survey. The results not only indicated that these organisations’ practices resonate with the proposed stakeholder-inclusive framework, but also that the principles of the framework, namely stakeholder theory; integrated internal communication; peace arena; stakeholder engagement by means of the AA1000 Stakeholder Engagement Standard (AA1000SES) and responsible leadership and stewardship correlate with one another. The stakeholder-inclusive conceptual framework expands on the body of knowledge on corporate image and provides corporate communication professionals with a guide for strengthening their organisation’s internal corporate image, which could serve as starting point for strengthening the external corporate image and eventual corporate reputation.     

The case for ‘face-time’ in a computer-mediated global economy

Abstract

The structuring of marketing and communication management within key organisations in South Africa is changing. These changes are affecting the relationship between marketing and communication practitioners, as well as the key tasks they are responsible for within the organisation. Globally, companies are downsizing, restructuring and eliminating hierarchy. This article investigates how key South African companies have responded to these changes, by looking at how the marketing and communication functions are structured within the organisation. Marketing and communication managers from top South African companies were interviewed telephonically. Findings from the study indicate that the two functions are progressively moving towards an integrated approach. However, a commonly agreed organisational structure is still not pervasive. Each organisation structured the marketing and communication functions differently, and various perspectives existed on the key tasks of both marketing and communication managers. From these findings, it is evident that the relationship between marketing and communication, as well as the role and tasks of marketing and communication managers, is still very diverse in the South African context.     

Introduction: South Africa's multiple languages in a shifting media environment

Abstract

The global South, as the collective for the peripheries of mainstream development is known, is often regarded as merely a beneficiary of Northern-borne notions in the field of organisational communication. The problem is that the Southern context and circumstance do not always mirror those of the North, meaning that these dominant, revered theories are not necessarily applicable. One Southern context is that of the South African mining and construction industries, which is seen as notoriously dangerous, plagued by various obstacles to internal organisational communication (such as illiteracy and diversity), and what Le Roux and Naudé (2009, 29) refer to as ‘historical baggage’. The research question of this article is whether congenital Northern communication theories can be adequately incorporated into the unique global South, in order to fulfil the important task of communicating safety information to employees. The article explores the appropriate implementation of the principles of the excellence theory, the stakeholder theory as well as the relationship management theory, and the research methodology includes interviews, focus groups and quantitative questionnaires at two organisations. The result of the empirical research is the amalgamation and reworking of these theories’ principles into a model for internal safety communication applicable to the South.     

Relationship Management with Managers of Countrywide Offices of SEESA: A Case Study

Employees are a crucial stakeholder group for organisations since they determine the degree to which they achieve their goals. It is therefore necessary to build strong relationships with the workforce to encourage employee engagement, which implies that employees’ individual goals are aligned to those of the organisation. To build strong relationships, internal communication should be managed strategically. However, when an organisation has offices around the country, internal relationship management can be impeded, which adversely affects the entity attaining its goals. In this qualitative study, the case of SEESA, a national labour law organisation specialising in providing legal services to employers, was investigated to determine the way in which it manages relationships with its nationwide managers. A mixed-method approach was followed, using semi-structured interviews and questionnaires to gather data. The findings indicated that, despite studies elsewhere indicating a communication and relationship building strategy as a prerequisite for building strong organisation-employee relationships, the outcomes of such relationships can be present without a formal internal communication strategy. This can occur provided the organisation is inclined towards a symmetrical world view, has an open culture and encourages two-way communication with top management. Suggestions for managing relationships with employees in nationwide offices are made.     

Button-less on the information superhighway: Issues of ideological horizons in environmental communication amongst communities at fish-landing sites along Lake Victoria in Uganda

Abstract

The article addresses issues of ideological horizons in relation to the information superhighway, as they affect environmental communication, with a special focus on grassroots communities at fish-landing sites along Lake Victoria, in Uganda. While in the ‘button society’ a great deal of information is accessible at the push of a button, the most that button-less grassroots societies have to contend with, is a simple radio switch. Given this continuum of ideological horizons, both communities cannot interpret environmental management concerns in the same way. Conceptually, the article is guided by Hall's encoding and decoding framework, whereby due to a failure to share ‘meaning’ (between the two parties) miscommunication arises. The discussion is based on findings of a survey for a research project that sought to find behavioural change communication strategies that can be used to empower grassroots communities to participate more in managing their local environment in a sustainable way. The research looked at the communication of environmental issues pertaining to solid waste management and sanitation. The major question of interest to the discussion is why there is continued environmental degradation at Lake Victoria fish-landing sites, despite the available environmental information and existing frameworks for ensuring proper environmental management.     

华商网络内部信息交流机制研究

华商网络的成功，来自于其内部的信息交流与合作机制，它对于克服现实中大量存在的非正式贸易与投资壁垒起着非常重要的作用；“五缘关系”是华商网络内部信息交流机制的核心，在此基础上形成了多种交流方式与渠道，而且多种交流方式之间可以相互重合；华商网络内部区分成员的标准越松散，那么成员的信息交流与合作就变得越为困难，但如果区分成员的标准过于严格的话，又会造成华商网络规模过小，从而不利于华商之间的合作。