Agenda-Setting and Priming in Prime Time Television: Crime Dramas as Political Cues

The effects of agenda-setting and priming are well established in regard to the news media. Considerably less attention has been paid to these phenomena in entertainment media, in spite of the fact that entertainment media enjoy larger audiences than do news media and often address political topics. This article argues that the psychological mechanism hypothesized to lead to agenda-setting and priming effectsthat is, changes in construct accessibilityapplies as equally to entertainment media as it does to news media. Moreover, we contend that the frequency, consistency, and duration of entertainment media treatments of political issues encourage chronic accessibility of those issues. We test these hypotheses looking at television crime dramas as a source of political information. Using data from two controlled laboratory experiments and the 1995 National Election Study Pilot Study, we demonstrate that viewing crime dramas significantly increases concerns about crime and that these concerns significantly affect viewers' opinions of the president. The NES Pilot Study data suggest that these effects are restricted to frequent viewers of crime dramas, supporting a chronic accessibility model of agenda-setting and priming. These findings extend our growing understanding of how non-news sources of political information contribute to the construction of political attitudes.     

Media Coverage of Congress in the 1990s: Scandals,Personalities, and the Prevalence of Policy and Process

In this article, we provide a comprehensive, systematic examination of media coverage of Congress in the 1990s. Specifically, we content analyze over 2,600 congressional news stories from the New York Times and CBS Evening News from 1990 through 1998. We find that the news media covered substantive policy concerns and the legislative process quite regularly and that stories focusing on individual personalities and political scandals were comparatively infrequent. We also find that legislative maneuvering is a mainstay of congressional media coverage, and the democratic process is most often framed as conflict between parties and Congress and the president.     

Learning from the news: Experiments in media,modality, and reporting about star wars

This study explores what ordinary American adults learn from news reported in different communications modalities and media. In the first experiment, the text of news items about Star Wars is held constant but the communications modality varies. In the second experiment, news reports reflect the journalistic style of television, newspaper, and magazine reporting. In the modality experiment, subjects learned equally well from the audiovisual, audio, or print versions of the stories. In the media experiment, subjects in the magazine and television conditions gained substantially more information than those in the newspaper condition; but when subjects were asked to apply information to policy judgments about Star Wars, magazine readers were more dovish than television viewers. For Star Wars news, it appears that the content and characteristic style of a news medium have important effects on news comprehension, particularly for the least informed and least interested members of the public.     

F.H. (Terry) Terblanche (17 June 1939 – 30 April 2014)

ABSTRACT

Research shows that there is a perception that gender equity in the South African news media has reached maturation and that the power female journalists hold in the newsroom equals that of their male counterparts. these perceptions might be attributed to the fact that South african news media have reached near gender parity in terms of the workforce. However, the question is whether this translates into women having equal power to influence news agendas and to extend the broader public discourse.

Through interviews with journalists from a cross-section of the South african english- and afrikaans-language media, the study shows that despite improved gender equity in the workforce, female journalists do not think they have the same power to alter news agendas as their male counterparts. Furthermore, the study shows that despite women and men often covering similar beats and stories, they emphasise different story angles and also articulate their role in society differently.     

Media and the institutional perspective: U.S. and Canadian coverage of terrorism

Abstract

This paper reports data from a content analysis of television news coverage of terrorism. A proposed typology of terrorism and media coverage is tested with stories from network news in the United States and Canada. The typology posits that media coverage of terrorism depends on the act's relation to institutional power bases. The two types of terrorism outlined either seek out or avoid media coverage, depending on whether they challenge or reinforce institutional power. Because of media's interrelationship with the economic and political institutions, coverage of terrorism will take on the flavor of these institutions’ perspective. The data show that although media cover terrorist acts that are linked to U.S. institutional interests, the tone of such coverage casts uncritical perspective. The implications for the general message system of news, with particular regard to the media's contribution to international understanding, are explored.     

Opinion Formation in Social Media: The Influence of Online News Dissemination on Facebook Posts

ABSTRACT

This study aims to explore the influence of online news dissemination on public opinion in social media and examine what factors determine the influence. Online news stories (N=51) from 37 sources and Facebook posts (N=317) on the construction of Africa’s first modern international railway line, the Ethiopia-Djibouti railway line, were retrieved between June and November 2017 for the period April 11, 2012 to November 30, 2017. Comparative content analysis of online news and Facebook posts revealed that there was positive correlation between frame repetition by news media and prevalence of the frame in social media opinion. The results showed that there were statistically significant associations in the presence of positive as well as negative frame tones between news articles and Facebook posts. However, the relationship in the use of neutral frame tone between news and opinion was not significant. Regarding composition, short news stories exert more influence on social media opinion than longer news articles, as indicated by negative correlation between news article length and its influence on opinion. Overall, the results suggest that online news dissemination strongly influences opinion formation in social media.     

Afrikaans as televisietaal in Suid-Afrika: 'n toekomsperspektief

ABSTRACT

This article deals with an investigation into the need for Afrikaans television programmes among Afrikaans viewers in the changing media environment in South Africa. Viewers' needs were researched by means of a case study among grade 10 learners in Pretoria. The uses and gratifications approach serves as the theoretical framework of the study and a number of variables affecting respondents' need with regard to Afrikaans television programmes are investigated. These variables are television driven (supply, content and structure of Afrikaans programmes), technology driven (new media technologies such as satellite television and the Internet) and viewer driven (socio-cultural, personal and demographic factors). The study finds a relation between these variables and the need for Afrikaans programmes among respondents. The supply, content and structure of Afrikaans programmes do not gratify respondents' needs. New media technologies broaden respondents' socio-cultural horizons, enabling them to watch, interpret, associate with, and enjoy English programmes comfortably. The changing socio-cultural and demographic environment is liberalising traditional Afrikaans views on television use and is exposing an increasing number of Afrikaans viewers to global television. Within this context the need for Afrikaans programmes is diminishing, placing a question mark over the future of Afrikaans as a television language.     

Books

SUMMARY

This article seeks to contribute to the debate on a communication policy which aims to enhance meaningful and democratic liaison between the South African Defence Force and news media. Two fairly important considerations, viz. the propaganda value of the so-called first statement and the implications of the dissemination of rumours in a conflict or war situation are investigated briefly. A few lessons learned from defence force operations in Vietnam, in the Yom Kippur and Falklands wars, and in Northern Ireland are discussed. Finally, guidelines are offered and questions posed to the Defence Force and news media which may promote an ideal communication policy between these institutions.     

The Local News Story: Is Quality a Choice?

The conventional wisdom about local TV news is that quality journalism does not sell and that only by focusing on crime, disasters, and other “soft news” can newscasts get good ratings. Political scientists have decried the poor quality of TV news as a betrayal of the press's mandate to inform citizens of the important policy issues of the day so that they can hold government officials accountable. This study tests the proposition that audiences prefer low effort, tabloid journalism by looking at external measures of commercial success—the Nielsen ratings data. Utilizing data from a 5‐year study matching the content quality of 33,911 local news stories from 154 TV stations in 50 TV markets nationwide to corresponding ratings success, we show that solid reporting and a focus on significant issues actually produce better ratings than slapdash or superficial tabloid journalism. Additionally, we find that strategy-oriented coverage of political campaigns that focuses on the horserace does not build an audience. These surprising results have practical implications for democratic practice and local TV news production.     

Family ties: A case study of coverage of families and friends during the hijacking of TWA flight 847

When U.S. citizens are held hostage in a foreign land, U.S. journalists have problems making the story meaningful for their readers. The hostages are usually not accessible. The political causes are far too complex to translate well into 90‐second nightly news stories or 20‐inch newspaper articles. Friends and families of the hostages provide journalists with a way for focusing on the human element of the story. This case study of the 1985 hijacking of TWA 847 illustrates how such a focus can lead to exploitation of friends and family to manipulation of news media.     

Circling the Wagons: Soft News and Isolationism in American Public Opinion

This study investigates the differences in coverage of foreign policy by the soft and hard news media, and the implications of such differences for public attitudes regarding the appropriate U.S. role in the world. I find that, relative to traditional news outlets, the soft news media place greater emphasis on dramatic, human-interest themes and episodic frames and less emphasis on knowledgeable information sources or thematic frames, while also having a greater propensity to emphasize the potential for bad outcomes. I then develop a conceptual framework in order to determine the implications of these differences. I argue that the style of coverage of soft news outlets tends to induce suspicion and distrust of a proactive or internationalist approach to U.S. foreign policy, particularly among the least politically attentive segments of the public. I test this and several related hypotheses through multiple statistical investigations into the effects of soft news coverage on attitudes toward isolationism in general, and U.S. policy regarding the Bosnian Civil War in particular. I find that among the least politically attentive members of the public, but not their more-attentive counterparts, soft news exposure—but not exposure to traditional news sources—is indeed associated with greater isolationism in general, and opposition to a proactive U.S. policy toward Bosnia in particular.     

An analysis of ten international radio news broadcasts in English to Africa

Abstract

This study examines news broadcasts and news features/commentary from ten international radio broadcasting services to Africa on December 12, 1977. The authors first discuss the background and motivations for African broadcasts from the services. Data generated after coding tapes of the short‐wave broadcasts are discussed with regard to: (1) 20 identified news stories from the services; (2) the ordering of news stories; (3) the amount of time devoted to stories about Africa‐related news; and (4) news features and commentary. Broadcasting services included in the study are: British Broadcasting Corporation, Radio Station Peace and Progress (USSR), Radio Moscow, Voice of America, Voice of Nigeria, Radio Canada International, Broadcasting Service of the Kingdom of Saudi Arabia, Israeli Broadcasting Authority, Radio Nederland, and Radio South Africa.     

Do National Economic and Political Conditions Affect Ideological Media Slant?

Political scientists are interested in the influence of the news media on politics. However, relatively few studies investigate whether or not ideological slant in news coverage changes systematically over time. If it changes systematically, what factors explain the changes? This study argues that external conditions, such as national political and economic situations, influence ideological media slant at the aggregate level. To examine this argument, “macro media bias” is measured quarterly by gauging the relative size of liberal and conservative news stories regarding domestic issues from 1958 through 2004. Utilizing ARIMA models, this study reveals that the news media tend to negatively react to government spending. Also, economic conditions, such as unemployment and inflation, significantly explain changes in the relative number of liberal and conservative news stories.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): the coding keywords, detailed coding rules, and alternative regression results.]     

A journalism quarterly potpourri

Abstract

How do the news media help construct election mandates? By interpreting an election victory broadly, the news media can facilitate the implementation of a newly elected government's program. Conversely, the media can constrain a newly elected government by interpreting the election as influenced by factors other than ideology, primarily retrospective evaluations of the outgoing government's performance. Studies of how the media interpret election results have offered only speculation on why the media choose certain narratives while discarding plausible alternatives. Through a systematic examination of six Canadian elections, this article identifies key variables that explain the media's choices. I found that the media tended to confer a mandate when the victorious party focused on its policy intentions during the campaign and when the party was conservative; they tended to confer a “personal mandate” when newly elected leaders were facing their first election. In general, the news media quickly settled on one narrative, did not support this decision using quantitative data such as exit polls, and tended to depoliticize the public sphere by framing most results as devoid of ideological content.     

Toward a measurement tool for the monitoring of media diversity and pluralism in South Africa: A public-centred approach

Abstract

This article responds to recent debates within South African media politics regarding the diversity and transformation of the print sector in the country, by suggesting a necessary refocus of previously used methods of measuring media diversity and proposing a more audience-centred approach. This audience-centred method is discussed with regard to meeting the demands of the normative understanding of media diversity, where the media are viewed as central to an individual's formulation of opinions and ideas, thus rendering the media – and particularly the news media – vital in fostering an enabled and informed citizenry. The argument proposes a bottom-up instead of a top-down methodology for measuring media diversity, by placing the primary focus on the public as the starting point, rather than the end point of the analysis, and validating this position through the normative view of the media's role in assisting citizens to formulate personal views. The article concludes by listing four key areas in which current debates on media diversity in South Africa should be realigned and refocused, including at a parliamentary level.     

When More Media Equals Less News: Patterns of Content Homogenization in Argentina's Leading Print and Online Newspapers

This article examines content homogeneity, understood as the degree to which different media focus on the same stories during a particular news cycle, in Argentina's leading print and online newspapers. It focuses on the role of technical practices across media and over time—during a decade for print and during 24 hours for online. The analysis shows three main patterns of homogenization: (a) an increase in the level of homogeneity in print newspapers tied to their online counterparts' practice of publishing breaking and developing stories during the day, (b) an increase in the level of homogeneity in online newspapers as the day unfolds, and (c) a densely interconnected web of homogeneity across print and online newspapers in 2005. We draw from these findings to make contributions to research on online news and media sociology and to reflect upon the direction and meaning of changes in journalistic form in the current media environment.     

Measuring the Media Agenda

Measuring media attention to politically relevant topics is of interest to a broad array of political science and communications scholars. We provide a practical guide for the construction, validation, and evaluation of time series measures of media attention. We review the extant literature on the coherence of the media agenda, which provides evidence in support of and evidence against the emergence of a single, national news agenda. Drawing expectations from this literature, we show the conditions under which a single national news agenda is likely to be present and where it is likely to be absent. We create 90 different keyword searches covering a wide range of topics and gather counts of stories per month from 12 national and regional media sources with data going back to 1980 where possible. We show using factor analysis wide variance in the strength of the first factor. We then estimate a regression model to predict this value. The results show the conditions under which any national source will produce time series results consistent with any other. Key independent variables are the average number of stories, the variance in stories per month, and the presence of any “spike” in the data series. Our large-scale empirical assessment should provide guidance to scholars assessing the quality of time series data on media coverage of issues.     

Communicating to an Ideal Audience: News and the Notion of the 'Informed Citizen"

The news genre presupposes an ideal audience type-the ''informed citizen." Here, I will address what it means to ''be informed." How should audiences be addressed to enable them to become informed citizens, compared to addressing them as consumers? I will argue that when going beyond the official status attributed to news, one might find that viewers have contradictory feelings regarding the genre. I will provide examples of such news-related ambivalences and frustrations from my own research.