Do Online Election Campaigns Win Votes? The 2007 Australian “YouTube” Election

Studies of Web use during elections have focused mainly on the content of Web sites and on the major factors driving parties' and candidates' adoption of the technology. Evaluations of the electoral impact of Web campaigns have been more limited. This article examines the nature and extent of Web use by voters and parties in the 2007 Australian federal election, focusing particularly on the consequences of Web 2.0 campaigning for candidate vote share. The findings show differing levels of commitment to older and newer e-campaigning technology across parties and their supporters and significant electoral advantages are associated with minor parties candidates using Web 2.0 campaign tools. The results confirm existing studies' findings about the impact of Web campaigns on contemporary elections, but that these effects are moderated by the type of Web tools used and party using them.     

Economic Voting Appeals in Congressional Campaigns

Although they agree that economics and elections are intertwined, theories of economic voting disagree on the policy focus (on positions taken or outcomes achieved) and time horizon (retrospective or prospective) that guides voters’ decisions. Most research on these debates looks at the considerations voters weigh. Instead, I explore the types of economic voting that candidates encourage through their campaign appeals. Content-coded advertising data from the 2004 congressional elections show that appeals focus more on policy positions than outcomes and more on the past than the future. Consistent with predictions from emphasis allocation theory, strategic incentives and electoral context shape the exact mix of economic appeals campaigns make. When promoting their own candidacy, politicians ask voters to think about (more unifying) future economic outcomes; when attacking their opponent’s candidacy, they ask voters to think about (more divisive) past policy positions. In districts experiencing worsening economic conditions, voters are exposed to more information about policy outcomes; in districts where the incumbent is ideologically “out of step,” they hear more about policy positions. Studies that seek to evaluate competing theories of economic voting are thus likely to draw misleading conclusions if they treat the information environment as a homogeneous constant: Campaigns in different districts, facing different strategic incentives, encourage significantly different types of economic voting.     

Briefly Noted

The argument is commonly made that television has changed the character of parliamentary elections. Its ever more central role in election campaigns outside the United States is held to have “presidentialized” parliamentary elections because it is a medium that projects personalities more effectively than ideas or policies. A comparison of the electoral roles of the Australian prime minister and the U.S. president indicates that both leaders are held personally accountable for government performance. However, such “presidentialism” appears to have little to do with television in Australia or in the United States. Television‐dependent citizens in both countries are less susceptible to the campaign appeals of chief executives than the rest of the voting public. Both leaders, but especially the president, do have an electoral impact. Counter to expectations, however, this impact makes itself felt in both cases among those voters who are not dependent on television for their political information and cues. Party identification seems to insulate the television‐dependent more successfully against leader effects.     

The Contingency of Voter Learning: How Election Debates Influenced Voters’ Ability and Accuracy to Position Parties in the 2010 Dutch Election Campaign

Election campaigns are expected to inform voters about parties’ issue positions, thereby increasing voters’ ability to influence future policy and thus enhancing the practice of democratic government. We argue that campaign learning is not only contingent on voters’ characteristics and different sources of information, but also on how parties communicate their issue positions in election debates. We combine a two-wave panel survey with content analysis data of three televised election debates. In cross-classified multilevel auto-regression models we examine the influence of these debates in the 2010 Dutch parliamentary election campaign on voters’ knowledge of the positions of eight parties on three issues. The Dutch multiparty system allows us to separate voters’ ability to position parties from their accuracy in ordering these parties. We reach three main conclusions. First, this study shows that voters become more able and accurate during the campaign. However, these campaign learning effects erode after the elections. Second, whereas voters’ attention to campaigns consistently contributes to their ability to position parties, its effect on accuracy is somewhat less consistent. Third, televised election debates contribute to what voters learn. Parties that advocate their issue positions in the debates stimulate debate viewers’ ability to position these parties on these issues. In the face of the complexity of campaigns and debates in multiparty systems, campaigns are more likely to boost voters’ subjective ability to position parties than their accuracy.     

South African election posters: Reflecting the maturing of a democracy?

Abstract

The South African democracy has survived three national and provincial elections and three local elections, since 1994. In comparison to other young democracies in Africa, South Africa has experienced a relatively stable transition to democracy. However, the ruling ANC has not been under pressure from opposition parties. Although this has helped pave the way, a dominant governing party does not necessarily encourage the growth of a mature, democratic political culture. The assumption of this article is that political parties in developing societies have a normative obligation to do more than canvas votes during election campaigns. Political parties should also be instrumental in fostering a democratic political culture by communicating democratic values, encouraging participation in the democracy and enabling voters to make an informed electoral choice. Although political posters contribute mainly to image building, the reinforcement of party support, and the visibility of the party, posters are the agenda setters or headlines of a party's campaign – it is therefore argued that political parties in developing societies also need to design political posters responsively, in order to sustain the democracy. In general it seems that the poster campaigns of parties have matured since 1999, in the sense that there was less emphasis on democratisation issues in the past, and the campaigns conformed more to the norm of Western political campaigning.     

Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment

Internet advertisements have come under tremendous scrutiny recently for their potential to impact electoral outcomes. However, academic research has yet to determine if they have an effect on turnout. This article presents the results of a preregistered field experiment conducted in Dallas, Texas, in partnership with The Dallas Morning News in which individually targeted banner ads were able to generate a statistically significant increase in turnout among Millennial voters in a municipal election. The results show that a combination of information and voting reminder ads was effective, but only for voters in competitive districts. Estimated treatment effects were on par with a telephone mobilization campaign using live callers. These findings contribute to theoretical knowledge about the role of political knowledge and electoral competitiveness in voter mobilization, and offer a new method for testing online advertisements used by political campaigns.     

Is There a Local Dimension to Modern Election Campaigns? Party Activists’ Perceptions of the Media and Electoral Coverage of Canadian Constituency Politics

Modern election campaign studies focus on national dimensions at the expense of attending to local campaigns in legislative elections. This is also true of analyses of media coverage and impact of election campaigns. This paper examines the local dimension of media and election campaigns across a wide range of diverse constituency contexts in Canada in order to identify the political, socioeconomic, and geographic determinants of constituency party associations ability to attract local media attention during an election campaign. We also examine the role of these features of the constituency settings and explain variations in satisfaction with the medias coverage of the local campaign.     

The Campaign Disconnect: Media Coverage of the 2000 South Carolina Presidential Primary

Campaigns are an interactive process in which candidates, outside groups, the media, and voters communicate with each other to create an information environment that allows the various participants to construct meaning and form an understanding of the candidates and the campaign. Presidential primaries add a layer of complexity to this process as candidates and the press deal with both local and national audiences. In this article, we analyze the campaign communications in the 2000 Republican presidential primary in South Carolina—including candidate ads, mailings, and phone calls; local and national newspaper coverage; and network television coverage. We find that there was a disconnect as news media often focused on events and issues that diverged from the messages of the candidates' campaigns. In addition, we find substantial differences between local and national media coverage of the primary resulting from their distinct audiences and the reporters' own understanding of the local context that created significantly different information environments for voters in the state and those out of the state. We consider the implications of these findings for how voters and journalists understand the candidates as well as the challenges presidential candidates face in simultaneously campaigning locally and nationally.     

Priming Issues,Party Visibility,and Party Evaluations: The Impact on Vote Switching

Voter volatility has become a hallmark of Western democracies in the past three decades. At the same time short-term factors—such as the media’s coverage of issues, parties, and candidates during an election campaign—have become more important for voters’ decisions. While previous research did look at how campaign news in general affects electoral volatility in general, it has omitted to explicitly test the mechanisms underlying these effects. Building on theories of agenda setting, (affective) priming, and issue ownership, the current study aims to explain why certain news aspects lead voters to switch their vote choice. We theorize it is the visibility of a party, the evaluation of a party, and the attention for issues owned by a party that primes voters to switch to a certain party. We use national panel survey data (N = 765) and link this to an extensive content analysis of campaign news on television and in newspapers in the run up to the 2012 Dutch national elections. The results show that issue news leads to vote change in the direction of the party that owns the issue. Even stronger is the effect of party visibility on vote switching. Our results, however, find the strongest support for the effect of party evaluations on vote change: More favorable news about a party increases switching to that party.     

“Keeping Pandora's (ballot) box half-shut”: a comparative inquiry into the institutional limits of external voting in EU Member States

The article compares the institutional constraints that limit the potential electoral impact of external voting in national legislative elections in the 28 Member States of the European Union (EU). It shows that the discrepancy between policy aims and outcomes can be mainly attributed to a variety of institutional constraints restricting the scope of the policy (through residence and professional qualifications); limiting eligible voters’ access to the ballot (through cumbersome registration procedures and voting methods); and reducing the electoral weight attributed to their votes (through distinct modes of representation). It argues that the discrepancy is at least partly the result of a combination of electoral and normative concerns about the influence that external voters could and should have in elections. Institutional restrictions on the franchise of external citizens may be interpreted as a way to keep the “Pandora's box” of unexpected electoral consequences half-shut, by extending the suffrage to a traditionally excluded electorate while at the same time moderating the implications.     

Electoral coordination in India: The role of costly campaign communication

This article views electoral campaigns as a means of communication in the process of electoral coordination. Well-manned and well-funded district campaigns facilitate voters’ learning about the policies of competing parties; if the funds and the activist support are supplied by local constituencies, campaigning also informs voters about the relative support of competing parties in the district. Using district-level data from the 2009 general election in India, as well as the measures of the affluence of district residents obtained from the Indian Human Development Survey, 2005, an estimation was made of the effect of the affluence of electoral constituencies on the intra-district coordination. The analysis also includes the known determinants of strategic voting as control variables.     

What it takes to win when the game is rigged: the evolution of opposition electoral strategies in Moscow, 2012–2017

This paper examines how the political opposition innovated strategies to overcome obstacles presented by Russia’s uneven electoral playing field. Using evidence from two municipal elections in Moscow, I argue that members of the opposition have coordinated around local contests in response to political opportunities created by the Kremlin, including the anti-electoral fraud protests of the winter of 2011–2012 and the resurrection of gubernatorial elections in 2012. Following these openings, grassroots electoral initiatives recruited and trained opposition-minded individuals, first focusing on established activists and then on politicized individuals, to run for municipal council seats. The campaigns provided training using ad hoc educational seminars and later developed electronic tools that lowered barriers to political participation. As a result of these campaigns, electoral competition has boomed at the local level in Moscow even as regional and national contests have become less competitive. The campaigns demonstrate the continued vulnerability of authoritarian regimes that rely on elections for political legitimacy. Furthermore, the development of highly portable online tools for campaigning has potentially long-term democratizing consequences.     

Intra-Campaign Changes in Voting Preferences: The Impact of Media and Party Communication

An increasing number of citizens change and adapt their party preferences during the electoral campaign. We analyze which short-term factors explain intra-campaign changes in voting preferences, focusing on the visibility and tone of news media reporting and party canvassing. Our analyses rely on an integrative data approach, linking data from media content analysis to public opinion data. This enables us to investigate the relative impact of news media reporting as well as party communication. Inherently, we overcome previously identified methodological problems in the study of communication effects on voting behavior. Our findings reveal that campaigns matter: Especially interpersonal party canvassing increases voters’ likelihood to change their voting preferences in favor of the respective party, whereas media effects are limited to quality news outlets and depend on individual voters’ party ambivalence.     

Eroding Democracy: Federal Intervention in Russia's Gubernatorial Elections

Under some conditions, electoral politics may undermine democratization, even when the elections themselves adequately meet the usual standards. To illustrate this point, the article examines the dynamics of gubernatorial elections held in the 89 regions that comprise the Russian Federation during the first term of President Vladimir Putin. The analysis considers whether pressure from the federal executive and strategic changes in election timing influenced the results of these elections. The study contends that Putin's experience with gubernatorial elections led him to question their value and, ultimately, to eliminate them. Meanwhile, several of Russia's governors sent clear signals that they did not value free and fair elections. Since governors presiding over Russia's poorest regions were also the ones most likely to be insulated from public accountability, voters saw little value in defending the institution of gubernatorial elections. This helps explain the lack of public outcry following Putin's decision.     

On the front lines of democracy: perceptions of electoral officials and democratic elections

Electoral officials play a crucial role in instilling confidence in elections and democracy. They are involved in the most important tasks of running elections, from registering voters to counting the ballots. This article employs survey data from 35 countries from the sixth wave of the World Values Survey (2010–2014) which asks respondents about their perceptions of electoral integrity and the quality of democracy in their country. The analysis demonstrates the relationship between perceptions of the fairness of electoral officials and two important outcomes: confidence in the fairness of the vote count, and perceptions of the overall quality of democracy. It additionally considers under which circumstances this relationship is most pronounced and shows that the relationship between an individual’s perceptions of electoral officials and perceptions of electoral integrity is more pronounced in countries where there is a low liberal democracy index.     

Candidate-centric systems and the politicization of ethnicity: evidence from Indonesia

When and why do electoral candidates politicize ethnicity? From the literature, we might expect this behaviour to occur during democratic transitions or under proportional rules. However, empirical support for these arguments is mixed. This article presents a new approach, arguing that candidate-centric rules offer candidates incentives to politicize ethnicity. The argument is tested in Indonesia with empirical evidence drawn from coding newspaper reports on campaign events, endorsements and group appeals. Indonesia used party-centric rules from 1997 to 2004, and even though the country democratized during this period, the politicization of ethnicity actually declined. I show how party-centric rules, coupled with a national economic crisis, encouraged candidates to campaign on broad national platforms of reform and development, thereby appealing to the poor rather than to ethnic groups. Between 2004 and 2009, the system became more candidate-centric and the politicization of ethnicity increased. I argue that changes in the system freed candidates from national party platforms and motivated them to campaign on their local connections with ethnic groups. This study is particularly pertinent amidst the push for direct candidate-centric elections in the developing world and the lack of literature on how such rules could affect ethnic politics.     

Ethnic politics and election campaigns in contemporary Africa: evidence from Ghana and Kenya

Why do some political parties in new democracies base their campaigns on promises of national public goods while others do not? Parties in new democracies often eschew programmatic policy proposals in favour of appealing to voters’ ethnic identities, distributing non-programmatic benefits, or emphasizing the personalities of their candidates. However, this is not universally the case. This article examines recent campaign strategies in two nascent democracies in Africa: Ghana and Kenya. The findings suggest that programmatic campaigning is much more common than is assumed, but that parties have different preferences for how much programmatic content they include in their campaigns. The article argues that differences in campaign strategies are largely due to differences in the composition of ethnic support for competing parties. Parties that draw a majority of their support from a single large ethnic group are more likely to develop campaign strategies based on programmatic, policy-based appeals in the form of specific proposals for national public goods than are parties with a more diverse ethnic base of supporters. I argue that these appeals serve as a pre-election commitment to counteract fears among the electorate of domination by the large ethnic core of the party.     

A New Typology of Electoral Violence: Insights from Indonesia

ABSTRACT

Existing literature on election violence has focused on how violence suppresses voter participation or shapes their preferences. Yet, there are other targets of election violence beyond voters who have so far received little attention: candidates and government agencies. By intimidating rival candidates into dropping out of the race, political hopefuls can literally reduce the number of competitors and increase their likelihood of winning. Likewise, aspiring candidates can target government agencies perceived to be responsible for holding elections to push for electorally beneficial decisions. In this paper, we introduce a new typology of electoral violence and utilize new data of election violence that occur around executive elections in Indonesia from 2005 through 2012. The types of violence we identified differ in these ways: a) Of all cases of electoral violence observed in this article, most incidents were targeted towards candidates and government bodies; b) candidates are generally targeted before elections, whereas voter-targeting incidents are spread out evenly before and after elections and government-targeted violence tends to occur afterwards; c) pre-election violence is concentrated in formerly separatist areas, but post-election violence is more common in districts with prior ethnocommunal violence. These distinctions stress the importance of examining when and why different strategies are adopted.     

Electoral competition and democratic decline in Nicaragua: uncovering an electorally viable platform for the right

Between the 1980s and 2006 Nicaragua was a competitive democracy where parties of the left and right won national presidential elections and relinquished power when their terms ended. More recently the quality of Nicaragua’s democracy has deteriorated. This change is due partly to autocratic behaviour by the elected leftist president, Daniel Ortega. But democratic decline is also the result of factional divisions and vague, outmoded policy commitments on the right that have crippled its electoral competitiveness, enabling Ortega’s behaviour. Utilizing an experimental research design, this article identifies two modernized policy platforms that could significantly broaden rightist electoral support in presidential campaigns, aiding democratic resurgence in Nicaragua. At a point when opposition parties are struggling to retain strength and coherence in many other democracies, the study presents a research strategy that could help clarify the ways such parties might reinvigorate their electoral competitiveness.     

Procedural justice and perceived electoral integrity: the case of Korea's 2012 presidential election

Recently, there has been an increase in the number of scholars focusing on why voters around the world differ in their evaluations of electoral integrity. One group of scholars contends that perceived electoral integrity is determined by partisan status according to election results. Another group claims that individual perception of election quality is influenced by such political cues as institutional support for election management bodies. Although the two groups have developed this subject differently, they both underestimate the degree to which the election process affects electoral integrity. Based on the theory of procedural justice, this study argues that the more problems citizens see in the electoral process, the more negatively they tend to rate elections. An analysis of a public opinion survey conducted immediately after the December 2012 presidential election in South Korea provides credible evidence for our theoretical expectations and presents an important implication for elections of new democracies in a comparative perspective.