Changing the Face of Advocacy? Explaining Interest Organizations’ Use of Social Media Strategies

Social media have increasingly been recognized as an important and effective tool for advocacy. A growing body of research examines the use of social media in grassroots and social movements as well as issues related to civic engagement, social capital, and voter turnout. The extent to which organized interest groups have adopted social media as an advocacy tool, however, has been relatively ignored. This article examines the determinants of the use of social media tools by a broad range of interest organizations. We argue that social media use needs to be understood as part of an interest organization’s larger set of news media lobbying strategies. We explain social media use as a function of two factors: first, the importance organizations place on trying to shape lobbying debates through the news media; second, the importance they place on shaping their public image via the news media. We test this argument using a unique data set of interest group advocacy in the European Union. Controlling for a host of competing explanations, regression results provide evidence supporting our central argument.     

Public Information and Field Theory

The unsolved question of whether the media affect political agendas is tackled with an innovative research method: a survey among politicians and journalists in Belgium. This article shows that this new approach can complement existing knowledge and yield new insights. Results largely support the contention that media matter for politics; politicians and journalists state that the media are important agenda setters, even compared to more established political actors such as political parties and interest groups. Though not all issues are equally conducive to media agenda-setting, media always seem to matter to some extent. Some politicians more than others evaluate the media's agenda impact to be high. The actual parliamentary action of some MPs is affected more by prior mass media coverage than others. I account for these differences and show that it is mainly their political role (government or opposition), the negativity of their evaluation of media power, and their perception of the impact of public opinion on politics that determine politicians' perceptions and behavior regarding political agenda-setting.     

Toward a measurement tool for the monitoring of media diversity and pluralism in South Africa: A public-centred approach

Abstract

This article responds to recent debates within South African media politics regarding the diversity and transformation of the print sector in the country, by suggesting a necessary refocus of previously used methods of measuring media diversity and proposing a more audience-centred approach. This audience-centred method is discussed with regard to meeting the demands of the normative understanding of media diversity, where the media are viewed as central to an individual's formulation of opinions and ideas, thus rendering the media – and particularly the news media – vital in fostering an enabled and informed citizenry. The argument proposes a bottom-up instead of a top-down methodology for measuring media diversity, by placing the primary focus on the public as the starting point, rather than the end point of the analysis, and validating this position through the normative view of the media's role in assisting citizens to formulate personal views. The article concludes by listing four key areas in which current debates on media diversity in South Africa should be realigned and refocused, including at a parliamentary level.     

媒体融合背景下海外华文媒体的开拓与创新——以马来西亚星洲媒体集团为例

本文以马来西亚星洲媒体集团为例,论述了在媒体融合的背景下,海外华文媒体所面对的冲击以及所作出的应对措施。文章指出,海外华文媒体可借鉴星洲媒体集团成功实现媒体融合的经验,紧紧抓住新媒体迅速发展的契机,加快朝媒体融合的方向发展,以开拓新的生存空间,继续承传中华文化。     

Terrorism and the media: Problems,solutions, and counterproblems

This article is divided into two main parts. The first part frames the problem of “terrorism and the media” in terms of a complex interaction involving three kinds of relationships. The first is the relationship between terrorists and governments; the second is the relationship between terrorists and the media; and the third is the relationship between government and the media. The second part examines the specific roles of the media in covering terrorism and the impact of such coverage. Four kinds of solutions to the problems deriving from this impact are examined in turn: the use of media guidelines, the use of legislation and legal sanctions, media‐government cooperation, and training and education. Finally, the practicality of these solutions is examined by highlighting the kinds of problems or “counterproblems” that are inherent in each solution.     

Positioning independent community media: Findings from a case study of six small South African newspapers

Abstract

This article brings defining aspects of ‘community media’ – as proposed by a group of media stakeholders – into dialogue with research findings from a study on small ‘independent media’. One significant difference between the two media sectors is that the former is usually understood as being driven by commune-style ownership and community control, and the latter by private ownership and profit-driven control. We argue that perceptions constructed by this difference potentially marginalise small independent media organisations. It may compromise their access to funding as well as obscure how, and how much, they contribute to their communities. We find that the six South African small independent newspapers in this research meet defining criteria for ‘community media’. Research findings on issues such as social responsibility, participatory democracy, media diversity and the generation of skills and wealth demonstrate how the principles and practices of the two media sectors overlap. So we propose ‘independent community media’ as a more inclusive and appropriate concept and term for small community-oriented publications, irrespective of their ownership profiles or relationship to profit. Independence is also examined – particularly how the newspapers balance editorial independence with outside control: this reveals inequitable practices currently threatening some newspapers’ survival and success.     

Do National and International Media Cover the Same Event Differently? The Online Media Framing of Irreecha Festival Tragedy

This article examines how media framed the deadly stampede that killed several dozen people gathered to celebrate a festival in Ethiopia. News articles published by 14 national media (N=21) and 116 international media (N=117) on October 2 and 3, 2016 were collected and comparative content analysis was carried out between April and May 2017. Conflict, attribution of responsibility and political consequences frames dominated the coverage. The differences observed in the use of conflict, responsibility and morality frames by national and international media were statistically significant. The differences in the appearance of political consequences and human-interest frames in national and international media were not statistically significant. In terms of coverage pattern, the themes of headlines of almost all the news articles published on the first day after the incident focused on deaths of people whereas the second day headlines diverged to deaths, mourning, unrest that followed, and other issues as the media found additional facts to organise strong and compelling frames to influence the audience. Based on the findings, this article generalises that national and international media cover the same disaster from different perspectives—national media promote national interest whereas international media emphasise conflict.     

On a Sociology of the Media

This article presents a detailed examination of the mass media's influence on candidate visibility and candidate awareness in House elections, using media markets as the vehicle for analysis. Simple comparisons reveal striking media market effects on both visibility and awareness: Voters are much more likely to report contact with the candidates in “media market districts"—House districts where there is a close fit between the local television market and the district's boundaries. Candidate recognition figures are also markedly higher in the media market setting. These findings indicate that the mass media have the potential to strongly influence competition in House races: Challengers are able to use the media advantages in media market districts to overcome the exposure gap associated with the incumbency advantage. Closer inspection reveals that these effects hold true even after controlling for other factors, most notably the spending activities of the candidates. These results suggest a substantial media influence on candidate awareness and thus on competition in House races.     

Counter-mythologising “media freedom”: including the audience in media freedom discourses and a new normative position for the global south

This article argues for a conscious counter-mythologisation of the popularly utilised term “media freedom” within media political and policy discourses. It further argues for a diversion from understanding this term to refer exclusively to the sphere of media production involving the ability or freedoms of media producers to do their work without hindrances to their independence – whether these stem from state actors, media owners or other external forces. The article contends that a free media should theoretically, and in addition, be considered from the perspective of the audience(s) and its respective prospects of access and accessibility to the entirety of the media landscape. Since challenges of meaningful access and accessibility to media communications persist in much of the Global South, the article concludes by suggesting a newly theorised normative approach to the role of the media in a democracy, which is in keeping with socio-political conditions in historically “Othered” regions of the world. Utilising the example of a counter-mythologisation of media freedom, and adopting an audience-centred approach, the article additionally contends that any attempt at formulating new media theory ought to be contextualised within the global crisis of inequality in order for it to be relevant to the majority audience.     

Presence to Press: How Campaigns EarnLocal Media

Today’s campaigns have ample resources with which to influence the media, while plummeting revenue, readership, and reporting staffs make local newspapers more vulnerable than ever. This imbalance raises an important question: if a campaign invests more resources in an area, can it earn positive media coverage? In this article, I propose a strategic relationship between campaigns and local media. Newspapers offer campaigns credibility and exposure, while campaigns offer local newspapers easy-to-report stories that will appeal to their readers. Campaign messages are more impactful when communicated through the local press, so campaigns will try to influence local news coverage (when they have the resources to do so) by establishing a local presence. When newspapers are vulnerable, they should be more likely to accept campaign prompting and provide campaigns with positive earned media. I employ an original data set of newspaper content and campaign investment from the 2004 and 2008 elections. I utilize a within-state matched-pairs design of newspapers from the state of Florida and a detailed content analysis of stories from 21 randomly selected days from each election cycle. I find that regional campaign presence generates positive earned media, but only in smaller newspapers. This article contributes to the fields of campaign and media effects by demonstrating how campaigns’ calculated decisions influence the construction of local political news. It is the first study to describe the connection between the voter contact and campaigns’ earned local media strategy.     

My Country,My Country,directed by Laura Poitras,produced by Jocelyn Glatzer and Laura Poitras Iraq in Fragments,directed by James Longley,produced by John Sinno and James Longley

A new form of “entertaining news,” accessed by most through television, has become a privileged domain of politics for the first time in countries “beyond the West” in the Middle East, Africa, and Asia. What are the political consequences of this development: What is the relationship between media and politics in these regions? We answer these questions through a case study of India, the world's largest democracy, where two decades of media expansion and liberalization have yielded the largest number of commercial television news outlets in the world. We show why prevailing theories of media privatization and commercialization cannot account for the distinctive architecture of media systems in places like India. In this article, we first provide an overview of the historical and contemporary dynamics of media liberalization in India and the challenges that this poses to existing models and typologies of the media-politics relationship. We then present a new typology of media systems and a theoretical framework for studying the relationship between television news and democratic politics in India, and by extension in the global South. In the concluding section, we reflect on the broader comparative insights of the essay and discuss directions for future research. We believe that our alternative comparative framework captures more meaningfully the diversity and complexity of emerging media systems and their relationships to democratic practice in these regions.     

Media and subnational democracy: the case of Bahia,Brazil

It is a well-known fact that the transition to and consolidation of democracy in Latin America have been problematic, especially at the subnational level. It is also commonplace to equate an independent media system with a strong democracy. While each of these fields has witnessed important developments in the last decade or so, there have been sparse attempts to draw the theoretical links between them. In this article, I argue that there are important insights to be gained from such an endeavour. Bahia, a state in north-eastern Brazil, is an ideal case study to bring these perspectives together. This study offers fresh insights on state–society relations at the subnational level and on the contemporary interaction between the public and the private spheres in Latin America. Last but not least, it will also provide a better grasp on the challenges democratization faces at the subnational level and the role of the media in them.     

Rethinking Ethical Journalism in the Worsening Socio-Economic and Political Crisis in Zimbabwe

Abstract

This article reviews the practice of ethical journalism in Zimbabwe. It reports on a study that engaged with both public and private journalists through in-depth interviews, to rethink ethical journalism in the worsening socio-economic and political situation in Zimbabwe. The study used thematic analysis informed by the communal approach or sociology of journalism ethics to analyse journalists’ perspectives. Several factors were found to be causes for unethical journalism practice, namely, political interference; poor economy; corruption; biased editorial policies; political activism; and interests of media owners or funders. The findings of the study reflect parallelism or antagonism between the public and private media in Zimbabwe. Therefore, the article calls for a common view based on the communal approach. It argues that social responsibility must be the norm in the face of corruption and economic challenges. An independent media body should be appointed by the Zimbabwean government to preside over the public media as the first step towards ethical journalism.     

Palestinian Social Media and Lone-Wolf Attacks: Subculture,Legitimization, and Epidemic

ABSTRACT

This article examines the impact of social media on the wave of Palestinian lone-wolf attacks against Israelis from October 2015 through September 2016. My principal argument is that social media played an important role in shaping the identity, perceptions, and behavioral patterns of dozens of assailants, and was key in creating the dynamic that ultimately characterized both the spreading of the idea of lone-wolf attacks and its execution. Social media reflected reality on the ground while simultaneously nourishing, amplifying, and escalating the situation by providing a platform for the emergence of new sources of authority, including an online subculture with distinct codes and pseudo-ritual patterns to support assailants. Social media also contributed substantially to shaping the contagious character of the attacks, and their capacity to persist without direct organizational guidance, following a typical epidemiological dynamic of spread, containment, and preservation.     

The Agenda-Setting Impact of Major Presidential TV Addresses

New media dramatically increase citizens' access to information and decrease governments' ability to control the flow of communication. Although human rights nongovernmental organizations have advocated that access to independent news media will improve government respect for human rights, recent empirical studies have shown this is not always the case. We posit that media independence and the presence or absence of democratic characteristics, in particular political competition, have substantial effects on government repression because these factors determine the degree to which the government is vulnerable to public pressures. The model developed here includes three equations that encompass the impact of interaction between and among the news media, citizens, and government. The first equation specifies the influences on the news media's decision whether or not to perform a “watchdog” role regarding government repression. The second equation represents public reaction to the news media's coverage of government repression (i.e., protest). Here access to news media via traditional and new media is an important factor. The third equation represents government repression. Solutions to the system of equations are derived for four scenarios (a) Democracy and media independence are both present, (b) democracy is present but media independence is absent, (c) democracy is absent (autocracy) and media independence is present, and (d) democracy is absent (autocracy) and media independence is absent. We then consider interesting properties of the anticipated behavior from the government, media, and general public through case illustrations for the Netherlands and Myanmar/Burma.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource: two additional case illustrations (Tanzania and Brazil).]     

Normative media theory in the digital media landscape: from media ethics to ethical communication

In this article it is postulated that normative media theory has lost its heuristic value in the new digital media landscape with its ensuing mediatisation of life, society and the world. The reason for this is that normative media theory is based on the principles of media ethics which are mainly concerned with journalism. In the new media landscape the media involves far more than journalism and journalism as the cognitive paradigm for current thinking about media. The media has infiltrated almost every aspect of human communication, it is omnipresent and pervasive. For this reason the principles of ethical communication instead of media ethics are proposed as being more appropriate for normative media theory. This proposition is expanded in the rest of the article with a discussion of “traditional” normative theory as a yardstick for the measurement of ethical media practice and performance against the appropriateness and applicability of “traditional” normative theory in the digital media landscape. Outstanding features of the new media landscape, including the move from mass communication to network communication, and the emphasis on interactivity and interconnectivity contributing to the conversion of the media user into a media producer, are discussed, and presented as a motivation for the proposition to move from media ethics to communication ethics as the epistemological foundation of “new” normative theory.     

How Political Elites Process Information From the News: The Cognitive Mechanisms Behind Behavioral Political Agenda-Setting Effects

Political agenda-setting studies have shown that political agendas are influenced by the media agenda. Researchers in the field of media and politics are now focusing on the mechanisms underlying this pattern. This article contributes to the literature by focusing not on aggregate, behavioral political attention for issues (e.g., parliamentary questions or legislation), but on Members of Parliament’s (MP) individual, cognitive attention for specific news stories. Drawing upon a survey of Belgian MPs administered shortly after exposure to news stories, the study shows that MPs are highly selective in exploiting media cues. They pay more attention to both prominent and useful news stories, but a story’s usefulness is more important for cognitive processes that are closely linked to MPs’ real behavior in parliament. In other words, aggregate political agenda-setting effects are a consequence of the way in which individual MPs process media information that matches their task-related needs.     

Three Prompts for Collective Action in the Context of Digital Media

Research dealing with the nexus of collective action, political participation, and digital media confronts three challenges: conceptualizing digital media as an influence on human behavior, finding common ground among new theories, and connecting together individual-level models with structural-level theories. This article addresses these challenges as a theoretical undertaking. It argues that the digital media environment should be understood as a change in the context for action rather than as an individual-level variable, and that this changed context is relevant to behavior because it expands opportunities for action. This expansion involves a range of structural possibilities for viable collective action that entail at least three paths: organizational prompts, social prompts, and self-initiation. There are theoretical reasons to expect that individual-level attributes including age, education, ideology, and personality may differentially affect people’s susceptibility to these prompts. Future research may profit from refinements to behavioral models that account for possible differences across structurally different prompts for action.     

Multilateral cooperation for development in the caribbean basin: An agenda‐dynamics framework

Since the U.S. Congress approved some of the provisions of the Caribbean Basin Initiative (CBI) in July 1983, U.S., Canadian, Asian and European businesses have demonstrated increasing investment interests in Latin America and the Caribbean. The CBI offers, among other incentives, free trade for Caribbean Basin products exported to the United States, and financial and technical assistance to the region's private sector.

This article applies the agenda‐dynamics framework of persuasive‐manipulative communication to the implementation of programs such as the CBI and to the formulation of development strategies for the Caribbean Basin. According to the framework, development in a nation is a function of the perceptions, preferences and actions of people associated with each of three agendas (media, public and policy), as well as the interplay of the agendas. The article emphasizes the need for agencies to develop and broaden development policies in response to Caribbean realities. Finally, it also considers the broad implications of multilateral cooperation for accomplishing wide‐ranging development programs in the Basin nations.     

Framing Asylum Discourse in Luxembourg

This article examines media and political asylum discourse inLuxembourg between 1993 and 2000. A frame analysis of mediaand political asylum discourses and a headline analysis of newscoverage of the refugee and asylum question were implementedto that effect. The results show that media and political actorsin Luxembourg used four frames to refer to the refugee and asylumquestion: administrative, genuineness, human dignity, and returnhome. Overall, the framing of asylum discourse in Luxembourgwas shown to reflect a restrictive undercurrent—relatingto the prevention of the asylum systems of member states ofthe European Union—identified in European asylum discourse.The article concludes by noting that the framing of media andpolitical asylum discourse in Luxembourg was affected by national,international and supranational concerns relating to the regulationof asylum.