After the storm comes the sun: A rhetorical analysis of Melbourne Storm's advertising campaigns after the 2010 salary cap scandal

One of the most common motifs surrounding sports, sports teams, and sports stars is “the scandal.” One typifying feature of mediated scandals is the ease with which they can be presented as, or massaged into, an unfolding narrative. Although some research has been conducted into the initial stages of these narratives, there is significantly less that focusses on the ways in which the “transgressor” can be rehabilitated in a separate but linked part of that overarching story. This article addresses that gap by analysing two television commercials that significantly assisted the Melbourne Storm rugby league franchise in encouraging and maintaining identification and, coterminously, overcoming disidentification with its membership. Furthermore, we contend that the Melbourne Storm purposively used rhetorical strategies to emphasise the socially desirable aspects of its identity to repair damage done to its organisational image. Using rhetorical analysis, the article explicates the various techniques through which this was accomplished.     

Policy Design and Achieving Social Outcomes: A Comparative Analysis of Social Enterprise Policy

This article compares American, British, and Korean social enterprise policies to explore how government policy design shapes social enterprises and how “social benefit” and “public value” are defined. A social enterprise is defined as the legally structured organizational pursuit of blending social purpose and economic profit through business activities, and examples from each country are presented. Applying Bozeman's publicness theory, the authors demonstrate the wide range of roles that governments play in shaping social enterprises' ownership, funding, and control across the three countries using regulations, subsidies, and procurement policies. These roles may affect the impact of social enterprises in society. The case studies show that the U.S. approach to social enterprise policy is heavily market oriented, while the United Kingdom is in the middle of the market-to-publicness continuum, and South Korea is much closer to the publicness (government-dominated) end of the continuum.     

The development and initial validation of the dating attitudes inventory: a measure of the gender context of dating violence in men

The development and initial psychometric investigation of the Dating Attitudes Inventory (DAI) is reported. The DAI was created, to fill a gap in the literature and to measure specific masculine ideology and traditional gender attitudes that rationalize the abuse of women. Using a sample (n = 164) of male college students, a 20-item measure was developed consisting of two subscales (Rationalization of Abuse and Dominance and Control) and a total score. The 20-item DAI and other measures used for validation were completed by 216 male college students. The DAI correlated in theoretically expected ways with measures of propensity for abusiveness, relational dominance, and masculine gender role stress. A confirmatory factor analysis supported the two theorized factors of the DAI. Results of the present study offer initial support for the validity and reliability of the DAI. The authors discuss the importance of measuring masculine gender role attitudes and beliefs that support and rationalize dating violence.     

Physical restraint and the therapeutic relationship

The role of the forensic mental health nurse has led to many debates due to the conflicts between security and therapeutic aspects of their role. Physical restraint is a security element of the role which may have an impact on their ability to work therapeutically with patients. This study examined the impact of physical restraint on the nursing staff–patient therapeutic relationship. This was investigated in a secure unit in the North of England. Eight semi-structured interviews were conducted with patients across the service, and thematic analysis was undertaken. Five themes were identified from the data which highlighted the impact of the physical restraint as a power imbalance, the experience as traumatic, the importance of justification, the negative attributes and motives of some staff and the impact of coping with powerlessness. Clinical implications and research recommendations are discussed further in this article.