Ethical issues in pro‐social advertising: the Australian 2006 White Ribbon Day campaign

• The Australian White Ribbon Day 2006 campaign was severely criticized by mental health professionals and those working in the family and domestic violence sector because of depictions of suicide and self‐harm in the television advertisement and accompanying promotional materials. The White Ribbon Day (WRD) National Leadership Group (NLG) rejected all requests by concerned groups to not use these campaign materials. They and their apologists claimed that such violent imagery was necessary to attract men's attention and was being misinterpreted as depicting suicide attempts.
• With preliminary ethics approval we set out to assess reactions to the television advertisement. After 24 interviews, the testing was terminated by the university research ethics officer after two male respondents demonstrated significant distress after viewing the ad. Furthermore, the results by that stage showed that there were perceived messages of suicide in the ad. These results were sent to the WRD NLG with a request to reconsider proceeding with the television advertisement and associated materials. Mental health and domestic violence organizations lodged similar requests. All requests were rejected. The case raises a number of ethical issues for pro‐social organizations when dealing with sensitive issues and using execution techniques that may impact negatively on vulnerable audiences.

Copyright © 2009 John Wiley & Sons, Ltd.     

YouTube: a new space for birth?

Birth, in many societies, is considered to be a private affair. Although health and medical professionals usually assist, the only other people who share the birth process with mothers are their nearest and dearest. With the rise of information communication technologies, however, birth is no longer an exclusively private event. Some women are now sharing their birthing experiences with millions of viewers who are part of the online video ‘community’ YouTube Broadcast Yourself. Searching the word ‘birth’ on YouTube results in close to one million ‘hits’. This article is based on a small-scale, qualitative research project, which involved viewing and making notes on several hundred online videos of birth on YouTube and the accompanying posts and commentaries about the videos. These data were analysed through a feminist, poststructuralist and geographical lens. Throughout the article the term ‘cyber/space’ is used to highlight the mutually constituted nature of ‘real’ and virtual spaces. The article concludes that although YouTube has the potential to open up new windows on birth, this potential is not yet being realized. YouTube does not overcome or render insignificant material expressions of power, instead it typically privileges US experiences of birth, reiterates discourses of ‘good’ mothering and censors particular (mainly vaginal) representations of birth.     

NEGOTIATING HOUSING POLICY THE QUEENSLAND HOUSING COMMISSION AND FEDERAL, STATE AND LOCAL GOVERNMENT, 1945–64

Abstract: An examination of a single institution and its relationships with different levels of government can be used to question commonly held interpretations. This study of the Queensland Housing Commission (QHC) indicates that there is some need to reassess the effectiveness of tied grants as a mechanism for commonwealth intervention in areas of state concern. In Queensland, at least, the state government played a much more significant role in determining both the overall direction of the housing authority and its day-to-day operations. This suggests that the assumption that statutory authorities have some autonomy from direct government intervention may not always be appropriate. The weakness of local government in Australia is acknowledged but it is important to note that state government instrumentalities have contributed significantly to this weakness. This study of the QHC provides one example of how local autonomy can be compromised.     

Exemptions from Compulsory Income Management: A Short “History of the Present”

The historical study of exemptions has focused on escape from protectionist policies designed to control and monitor Aboriginal people in Australia — restricting their freedom of movement, intruding into their family life, and reducing their ability to participate on equal terms in the labour force. In this paper, we consider a contemporary policy — income management — which primarily restricts the freedom to dispose of personal income and has targeted Aboriginal people and communities, both directly and indirectly. Provisions for individual exemptions have been incorporated inconsistently within the many iterations of income management, and Aboriginal people are significantly less likely than others to be granted an exit from this form of financial control. The study reported here is an example of mixed-methods social research, rather than an historiography. We use techniques of historical comparison to illuminate contemporary practices and identify the ongoing influence of settler-colonial governance in the lives of Aboriginal people.     

Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?

• In response to concerns that motor vehicle advertising may have a negative influence on audiences' driving attitudes, many countries have adopted Codes of Ethics with respect to motor vehicle advertising. Most Codes restrict explicit depictions relating to power, speed and acceleration but do not necessarily identify when advertisements implicitly communicate these and other undesired messages about unsafe driving behaviours. We selected three motor vehicle advertisements containing depictions of vehicular behaviour such as fast driving and rapid acceleration that had been the subject of complaints to the Australian Advertising Standards Board. We exposed these advertisements to n = 463 14–55 year olds. All three advertisements were found to promote positive expectancies about undesirable driving behaviours. These data confirm the rationale for motor vehicle advertising Codes but identify faults in applying the Codes; namely that the Advertising Standards Board upheld complaints about only one of the advertisements whereas viewer perceptions indicate that all three breached the Australian Code. There is a need to include mechanisms other than simple observation to assess whether undesirable messages are being communicated in motor vehicle advertisements.

Copyright © 2010 John Wiley & Sons, Ltd.