Reigniting the fire: a contemporary research agenda for social,political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

• Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
• Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer‐based research to understand motivations for charitable behaviour and gift giving.
• Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

Copyright © 2007 John Wiley & Sons, Ltd.     

The Strategic Fears of the Ruling Class: The Construction of Queensland's Chinese Immigrants Regulation Act of 1877

In early 1877, there were no immigration restrictions in any of the Australian colonies. Queensland's Chinese Immigrants Regulation Act of 1877 was the first of many laws that restricted Chinese immigration, in a movement that ultimately led to the White Australia legislation of 1901–2. This article finds that, contrary to the hegemonic understanding of White Australia, there was no significant working class or popular pressure behind the passage of the Act. Instead, it reflected the agendas of Queensland's elite, and in particular their concern that the large influx of Chinese people to the Palmer River goldfield could threaten their strategic control of Far North Queensland. In support of anti‐Chinese laws, Queensland's conservative newspapers whipped up fears of a Chinese “invasion”, a theme that would continue for nearly a century.     

An Overview of the Rorschach Performance Assessment System (R-PAS)

We provide an overview of the Rorschach Performance Assessment System (R-PAS; Meyer, Viglione, Mihura, Erard, & Erdberg, 2011). After providing a general introduction to Rorschach-based assessment, the rationale and features of R-PAS are outlined. As part of this discussion, some of the ways in which R-PAS differs from the Comprehensive System (CS) (Exner, 2003) are delineated.     

An extension of Marcia's Identity Status Interview into the interpersonal domain

This article describes an extension of Marcia's (1966) Identity Status Interview into three interpersonal domains: friendships, dating, and sex roles. The Identity Status Interview method is assessed favorably in terms of identity theory, justification for the three new sections is provided on the basis of theory and research on sex differences in adolescent identity, and methodological refinements in the interview are described. A study is reported in which the extended interview was administered to 41 male and 40 female high school juniors and seniors. Average percentage of exact agreement for ratings of exploration, commitment, and identity status was over 70% when two coders were used and over 94% when the ratings of two out of three coders were used. It is concluded that this extended interview is psychometrically sound and provides a method for assessing interpersonal issues salient to contemporary adolescents.This work was supported in part by a grant from the Office of the Vice President for Academic Affairs, University of Texas at Austin.Received his Ph.D. in child psychology from the University of Minnesota. Main Interest is the influence of the family on adolescent personality development, especially identity and vocational interests.Doctoral candidate in counseling psychology, with special interst in sex roles and adult development.Received Ph.D. in community psychology from the University of Texas at Austin. Main interests include adult development, communities, and spiritual growth.     

Communicating corporate social responsibility: an exploratory case study of a major UK retail centre

• Corporate 'social responsibility [CSR] is neither a fad nor an optional extra. The interest in it is reflective of a deeper change in the relationship between companies and their stakeholders. Healthy business requires a healthy community, and should be contributing to its creation and maintenance. The public increasingly wants to know about companies that stand behind the brands and products presented to them. And use their power to reward ‘good’ companies and punish the ‘bad’ ones. (Lewis, S. 2001 ).
• CSR is becoming ever more important in the modern business environment, as is evident by the fact that most leading public companies include a specific statement on their CSR policy within their annual reports. Indeed, changing societal expectations, increasingly intrusive media reporting, and ever more sophisticated and powerful pressure groups have caused all organizations to consider more carefully their wider social responsibilities not only out of altruistic reasons, but because of the need to consider the potential impact of their policies on their wider stakeholder relationships.
• It is argued in academic and professional writing that CSR orientated organizations benefit from a series of tangible and intangible benefits, when stakeholders are informed of their orientation. Corporations have reacted to these calls and this belief in a business case and are implementing CSR programmes or corporate change to bring about new corporate mindsets, and are in‐turn communicating the results of these programmes. However, in order to be able to effectively communicate it is necessary that organizations clearly understand the concept of CSR, both from a managerial perspective and homogeneous and individual stakeholder perspective.
• Aiming to help address this lack of understanding, the proposed paper provides a case examination of stakeholder and management perspectives of CSR in the North West of England in a retail setting. The study was conducted in 2003 around a Major UK retail centre using a mix method approach that drew out management cognate viewpoints on CSR and quantitatively tested these findings against stakeholder viewpoints on CSR. The study is served as a pilot for future studies into the area.
• It found that within the context of the case that the managers and stakeholders (when taken as one homogeneous group) shared a similar view of the concept of CSR. Additionally, the weaknesses of the research pilot brought to the surface methodological improvements that could impact on future researches into the area.

Copyright © 2006 John Wiley & Sons, Ltd.     

Student outcomes associated with service-learning in a culturally relevant high school program

The Hawaiian Studies Program (HSP) integrates the learning of Hawaiian culture with more traditional secondary curriculum in science, social studies, and English. Students also participate in weekly community service-learning sessions. Fifty-five HSP students and 29 peers (who were not involved in the program), completed a survey measuring: students' connection to, pride in, and responsibility for their community; civic attitudes; and career knowledge and preparedness. HSP teachers, community members, and students were also interviewed about program outcomes. Compared to other peers, HSP students tended to report feeling more connected to their community and school and to agree that they had career-related skills. Participants believed that service- learning contributed to these outcomes by making connections between school and community life and by exposing students to a variety of careers.     

Reviews

Crisis Response: Humanitarian Band‐Aids in Sudan and Somalia by John Prendergast. London: Pluto Press, 1997. 180pp.

In the Shadow of Marriage: Gender and Justice in an African Community edited by Anne M.O. Griffiths. The University of Chicago Press, Chicago and London, 1997. ix plus 310pp including notes, references and index.

From Reserve to Region: Apartheid and Social Change in the Keiskammahoek District of (former) Ciskei, 1950–1990 edited by Chris de Wet and Michael Whisson. Institute of Social and Economic Research, Rhodes University, Grahamstown, 1997. xiv plus 343pp. including tables, figures, appendices, maps. Paperback.

Japan and Africa: Big Business and Diplomacy by Jun Morikawa. First published (in Southern Africa) by Witwatersrand University Press, Johannesburg, 1997. xii plus 298 pp. including contents, figures, a list of Japanese terms and abbreviations, photographs, appendices, select bibliographies and an index. Paperback.

Conflict and its Resolution in Contemporary Africa edited by Harry G. West. University Press of America, Lanham, 1997. xv plus 140pp.

A Different Kind of War Story by Carolyn Nordstrom. The University of Pennsylvania Press, Philadelphia, 1997. xviii plus 254pp. including illustrations, notes, bibliography and index. Paperback.     

Cultures of the ‘new Europe’

Tariq Modood and Pnina Werbner (eds), The Politics of Multiculturalism in the New Europe: Racism, Identity and Community (Zed, London, 1997), xii + 276 pp., ISBN 1–85649–422–5 (pb)

Steven Vertovic and Ceri Peach (eds), Islam in Europe: The Politics of Religion and Community (Macmillan, London, 1997), xxiii + 283 pp., ISBN 0–333–68703–5 (pb)