Political Brand Equity Model: The Integration of Political Brands in Voter Choice

The voters’ choices about political parties have many similarities with how they make their choices about commercial brands. Therefore, political parties are now constantly applying the concept and strategies of brand management to make the political product attractive, appealable, trustable, differentiable, a source of long-term relationships, and a decision-making driver. Furthermore, the political parties have to play an active role in the community's political socialization processes, which rely heavily on branding strategies. Because, the party equity is largely based on the community's social gregariousness that has profound effect on the electorates' propensity to participate in the politics. This study has deeply explored and broadened the concept of party equity analogous to commercial brand equity typology by developing a politics-specific brand equity model. This model demonstrates the integration of political brands in voter choice. Empirically, this model has been validated by collecting 550 valid responses from the constituency of District Gujrat, Pakistan. A careful analysis of these responses through structural equation modeling methodology has revealed that political parties vary according to the outcomes of their role in the political socialization process of the communities, loyalty, and voters’ attitude. Parties that have favorable role in the socialization process have strong party knowledge and thus have high party equity as compared to competing political parties, which have a weak position of party knowledge. Similarly, this study provides the roadmap and guidelines for the political parties to manage their party equity. Similarly, the model would be able to facilitate political parties in comparing different constituencies on the basis of their diversified social dynamics and political knowledge and in the development of a constituency-based manifesto, also termed “localized manifesto,” to further enhance their vote bank.     

The politics of petroleum pricing in Ghana: Institutions,power dynamics,and social networks

The study, drawing on the political settlement approach, examines how powers, institutions, networks, and interests influence the pricing of petroleum products in Ghana. Qualitative research approach was for the study, and purposive sampling was used to interview 24 respondents. The findings suggest the existence of power struggles among the key actors in the pricing of fuel. The findings revealed that the National Petroleum Authority, bulk distribution oil companies, oil marketing companies, International Monetary Fund, and energy policy think tanks influence result into policy. Actors influence fuel prices through taxes, policy guidelines, exchange rate, and legal actions. The study recommends that capacity of the key players should be built by the Government of Ghana so as to ensure healthy competition and stability in the pricing of petroleum products in Ghana. Political interference in the pricing of fuel should be limited so that the key players can operate successfully in the petroleum downstream.     

Corporate Identity and Solidarity Among the Railway Workers of Atbara, 1924-1946

This article examines the way in which railway employment and urban life have led to the development of a unique identity among the railway workers of Atbara, headquarters of the Sudan Railways. During the period covered by this article, Atbara's railway men formed the core of the Sudanese working class and inaugurated one of the best and most dynamic labor movements in Africa and the Middle East. As many scholars have noted, the development of labor activism, solidarity, and strong social bonds are among the most important characteristics of railway workers worldwide. This article argues that the development of these attributes were closely associated with the nature of railway employment, which involved intensive socialization and acculturation into the norms of the industry.     

A study of the operationalization of management controls in United Kingdom Private Finance Initiative contracts

Utilizing evidence from a United Kingdom (UK) road case study Private Finance Initiative (PFI) project, this article considers how the UK central government's infrastructure strategy is operationalized through accounting-based performance measures and incentive systems, and articulates how the adoption of such systems is moderated by trust practices. The findings indicate that initial government policy objectives, translated as performance indicators in the case study, failed to offer adequate incentives for contractors and created tensions. However, controls were later developed through inter-party trust practices for managing performance and relational risk. These findings have important implications for PFI policy and practice, including that negotiation can: (i) lead to pragmatic controls being introduced to foster cooperation and trust-building; and (ii) provide opportunities for adapting the monitoring and incentive mechanisms. This study also contributes to the previous literature where PFI control systems were largely regarded as inadequate for dealing with unforeseen conflicts between parties.     

Climate finance in the Greater Mekong Subregion (GMS)

Greater Mekong Subregion (GMS) countries lack sufficient funds to combat climate change. The growth of projects under the clean development mechanism (CDM) is not consistent in the region and the relation of that growth to national GDP is not equivalent either. The disbursement of climate funds promised by different countries and donor organisations to different countries in GMS region is very low. A few countries have relied more on external funds to combat climate change, while some have developed their own funds. A strong database and involvement of civil societies might help the region better utilise these climate funds.     

OUTLINING LONG-TERM GOALS

<正>China is creating a road to a new world By Sajjad MalikChinese President Xi Jinping,in his key address at the Belt and Road Forum for International Cooperation,elaborated on and explained the endless possibilities offered by his vision for win-win cooperation,which is laid out in the Silk Road Economic Belt and 21st-Century Maritime Silk Road(Belt and Road)Initiative.