Integrating societal and psychological rules of entitlement: The basic task of each social actor and fundamental problem for the social sciences

A preliminary statement of a theoretical framework integrating psychological and societal determinants of justice in human affairs is presented. It is proposed that the social structure provides the rules of entitlement and decision making that regulate the course of routine social interaction. These societally based norms are representable in people's conscious thought processes. By contrast, the psychologically generated rules of entitlement, typically contradict conventionally accepted rules of thought and discourse and thus remain unconscious. The major part of the discussion considers the motivationally important circumstances that engage the unconscious psychologically compelling determinants and how their appearance in behavior is both shaped and legitimized by the situationally prevailing normative context. The final section considers some of the more important methodological, theoretical, and social policy implications of this social psychological theory of entitlements.     

Diffusing information

His many publications include Theories of Mass Communication; Understanding Mass Communication; Milestones in Mass Communication Research;and, with Otto N. Larsen, The Flow of Information.     

Farm tractorisation,productivity and labour employment: A case study of Indian Punjab

The objective of this paper is to determine the effects of farm tractorisation on output and human labour employment on Punjab farms in India. The residts seem to suggest that, this far, the use of tractors has resulted in higher output and more employment. The authors believe that the threat from farm tractorisation is not all that great; the use of tractors is likely to be confined to certain areas only, and there too, any displacement of labour should be possible to control through appropriate public policies.