Voting May Be Habit-Forming: Evidence from a Randomized Field Experiment

Habit is a frequently mentioned but understudied cause of political action. This article provides the first direct test of the hypothesis that casting a ballot in one election increases one's propensity to go to the polls in the future. A field experiment involving 25,200 registered voters was conducted prior to the November general election of 1998. Subjects were randomly assigned to treatment conditions in which they were urged to vote through direct mail or face-to-face canvassing. Compared to a control group that received no contact, the treatment groups were significantly more likely to vote in 1998. The treatment groups were also significantly more likely to vote in local elections held in November of 1999. After deriving a statistical estimator to isolate the effect of habit, we find that, ceteris paribus, voting in one election substantially increases the likelihood of voting in the future. Indeed, the influence of past voting exceeds the effects of age and education reported in previous studies.     

Party knowledge and candidate knowledge: constituency campaigning and voting and the 1997 British General Election

There has been a recent resurgence of interest in the electoral impact of constituency campaigns in British General Elections. Much is now known about the electoral consequences of local campaigns on parties’ constituency vote shares. Yet more remains to be discovered about the impacts of these local campaigns on voters’ knowledge of parties and candidates. Analysis of data from the 1997 British General Election demonstrates that the local campaign is associated with improved voter knowledge of who is standing for each party in a constituency, which is, in its turn, associated with an increased chance of voting for the party in the election, other things being equal. Campaign efforts at different scales, from the national to the local, have different impacts on voters’ knowledge.     

Voter turnout at the British General Election of 1992: Rational choice,social standing or political efficacy?

Abstract. Analyses of turnout in British general elections fall broadly into two camps: those based on constituency–level data, and those based on survey data. The former stress the importance of local context, while the latter stress personal characteristics and viewpoints. Underlying both are a range of theories purporting to explain turnout. However, to date, there has been little systematic attempt to analyse turnout in the round. In this paper, we combine survey and constituency data to study the individual and contextual correlates of turnout at the British general election and 1992. Constituency level analyses seem to confirm the importance of local context, though it declined during the 1980s. However, and contrary to analyses which employ constituency data only, while individual electors' decisions on whether or not to turn out are influenced by their personal circumstances, they are not influenced by local context.