Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom,Poland and South Africa

Advertisers shy away from using non-traditional (vs. traditional) male gender portrayals even though theory suggests they may be more effective cross-nationally. Two main hypotheses were tested cross-nationally for the first time. H1: ‘paternalistic’ male stereotypes (e.g. Househusband) would be more effective than ‘envious’ male stereotypes (e.g. Businessman) across countries confirming the stereotype content model (SCM). H2: the match between initial male gender role attitudes and advertisement type would increase advertisement effectiveness only in countries with relatively low egalitarian norms (i.e. Poland and South Africa). A cross-national study was conducted through the use of student samples following a 3(country: United Kingdom, Poland and South Africa) × 2(advertisement type) × (gender attitude) mixed design (N = 373). A three-way multivariate analysis of variance showed support for H1 and partial support for H2 (i.e. the second hypothesis held on purchase intent and for South Africa). The study provides evidence for the cross-national applicability of the SCM to advertising and the limited predictive value of gender attitudes for purchase intent depending on country. Thus, contrary to mainstream advertising practices, breaking male gender stereotypes does appear to pay cross-nationally. Theoretical and practical implications alongside the potential for change in practices are discussed.     

The Time That Was Broken, the Home That Was Razed: Deconstructing Slavenka Drakulic's Storytelling About Yugoslav War Crimes

¹In this article, I analyze the conceptualization of transitionaljustice underwriting Slavenka Drakuli's book, They Would NeverHurt a Fly, on the trials at the International Criminal Tribunalfor the Former Yugoslavia (ICTY) in The Hague. I adopt a criticaland deconstructive strategy of interpretation that reveals Drakuli'sidea of ‘justice for the Balkans’ as not only internallyincoherent and fractured but also politically problematic. Iintroduce two concepts as central to Drakuli's storytellingabout transitional justice in the former Yugoslavia: (i) theidea of a ‘broken time’ and (ii) the idea of a ‘razedhome.’ I conclude that Drakuli's narratives of justiceare aimed at repairing broken time and rebuilding the razedhome in a way that reveals the author's redemptive, rather thanpolitical, thinking about transitional justice.     

Relationships Between Family Connectedness and Body Satisfaction: A Longitudinal Study of Adolescent Girls and Boys

The present study examined the longitudinal links between perceptions of family connectedness and body satisfaction in 1,774 (52% female) adolescents. Participants (10–15 years of age at Time 1) completed self-report measures at three measurement occasions separated by 1 year each. Mean group difference results showed that both body satisfaction levels and perceived levels of family connectedness decreased over 2 years for the whole sample. As expected, girls were generally less satisfied with their bodies than boys, particularly in the older cohort. Structural equation modelling was used to assess stability coefficients and cross-lagged effects, and longitudinal bidirectional effects between perceptions of family connectedness and body satisfaction were found for girls, but not for boys. This result suggests that adolescent girls’ body satisfaction is both affected by and a predictor of perceived family connectedness.     

‘A good investment?’ State sponsorship of terrorism as an instrument of Iraqi foreign policy (1979–1991)

Governmental support for nonstate actors designated as terrorist organizations is not only a policy that carries significant international and domestic costs; it further poses a theoretical challenge to structural realist thinking about alliance politics in international relations. By debating, firstly, the utility of terrorism as a means to influence systemic power distribution, and, secondly, the functional equality of nonstate actors, this article considers under what conditions state sponsored terrorism occurs despite the expected security loss. Drawing on the example of Iraq between 1979 and 1991, the assumption that the interplay of external security challenges—as well as domestic dissent as an intervening, unit-level factor—affects governmental alignments with terrorist groups will be reviewed in the cases of the Iranian Mujahedin al-Khalq Organization, the Syrian Muslim Brotherhood and armed Palestinian factions. The article concludes by addressing whether state sponsorship of terrorism is inevitably linked to policy failure or whether it could be seen as a good investment to balance external and internal security challenges successfully.     

Die Abwägung konfligierender Interessen im Öffentlichen Recht – ein rechtsökonomischer Annäherungsversuch

Der vorliegende Beitrag verfolgt die Zielsetzung die rechtliche als auch ökonomische Auffassung von Interessensabwägungen im öffentlichen Recht auf der Basis der Rechtsökonomie zusammenzuführen. Dafür wird die Abwägung von (konfligierenden) Interessen in einem juristischen Kontext diskutiert, in dem funktionelle und normative Anforderungen aufgezeigt werden und die juristische Sichtweise ausführlich erörtert wird. Anschließend werden im Rahmen einer rechtsökonomischen Antwort ökonomische Argumente und Instrumente vorgestellt, die es ermöglichen, eine übergeordnete Theoriesprache für den juristischen Abwägungsprozess zu definieren. Basierend auf diesem Schritt wird eine potenzielle Integration von Kosten Nutzen Analysen und Kompensationsmechanismen in den juristischen Abwägungsprozess besprochen.     

East sees east: the image of Jews from Islamic countries in the Jewish discourse of interwar Poland

This article explores travel pieces on Jews in Islamic countries published in the Jewish press (in Yiddish and Polish) in interwar Poland. It argues that many of the strategies of representation that Polish–Jewish journalists employed to describe the Jews of Islamic countries during this time borrow from the way the Jews of Eastern Europe were perceived. Turning the Western gaze on the Orient served Eastern European Jewish intellectuals as an act of multiple redemption. Finding themselves in between modern and traditional identification, Polish–Jewish journalists decided to ensure their belonging to the world which they saw as civilised by transposing concepts they knew from home.     

A Quest for Feminist Space and Time

Abstract

This article offers an investigation of practical and political aspects of new materialism on the basis of texts accepted for publication in Women: A Cultural Review. The authors emphasize various political strategies that appear in the collected essays; above all they stress the practical aspects of theory itself. Theory as praxis is a concept inspired by contemporary philosophers such as Georges Canguilhem, Gilles Deleuze, Michel Foucault and Donna Haraway. It can also be the basis for a politics of location and it highlights the importance of being situated in specific sociocultural, historical, local and geographical contexts. The authors raised the question of the potential alliances between their specific, Polish context and the possibility of participating in and creating a broader feminist movement, which proves to be possible thanks to a variety of perspectives that are considered important and worth considering in new materialism. In the article, the Polish Kongres Kobiet (‘Women's Congress’) initiative is presented as a platform for feminist activity which combines various kinds of political, social and cultural interests, concerns and goals. Along with the importance of space for feminist politics, the authors consider time as a crucial constituent of feminist activism. Both rethinking the past—tradition, heritage, history—and directing reflection towards the future hopes, possibilities, politics and theories, constitute important characteristics of the new materialism approach. The authors conclude by introducing the notion of the ‘politics of squatting’, which serves as a metaphor for a feminist quest for space and time.     

FIFA’s Hegemony: Examples from World Cup Hosting Countries

The hegemonic power of FIFA over countries hosting its capstone World Cup tournament is worth examining in the context of hegemony theory in International Relations literature. To understand FIFA’s hegemonic role on the global stage, it is best to place it within the context of two major shifts in the international system—power transition and diffusion. This study provides an insight into the dispute between transnational and national law in sports, which FIFA has used to strengthen its hegemony. This has empirical support as seen in four World Cup cases: previous Cups in Brazil (2014) and South Africa (2010) and the forthcoming tournaments in Russia (2018) and Qatar (2022). These cases reveal FIFA’s hegemonic power both through the overruling of national law in favour of transnational law, and by the questionable bidding processes to host the games in Qatar and the Russian Federation. In addition, this study examines whether Switzerland is capable of regulating or restricting FIFA’s hegemonic power. While removing FIFA’s legal status as a non-profit organisation seems not to be an option, the executed amendment of the Swiss anti-corruption law is a step forward. Furthermore, FIFA needs to continue its recently initiated internal reforms.     

Governing Cocaine Supply and Organized Crime from Latin America and the Caribbean: The Changing Security Logics in European Union External Policy

The logics of the European Union’s policy and practices against narcotic drugs in Latin America and the Caribbean (LAC) have undergone a substantial shift the past decade: from development to security. Based on an empirical mapping of the EU’s drug-related projects in LAC, this article argues that an ‘integrated and balanced’ approach to drugs policy is being replaced by a bifurcation between the broader domains of development policy and security policy. Questions are raised as to how the EU’s projects on development and security might counteract one another, and how the Union’s programme aimed at dismantling transnational organized crime along the cocaine trafficking routes to Europe might have unintended consequences. While keeping in mind the shifting tectonics of the international drug prohibition consensus, the article goes on to analyze the increasingly salient security rationale in EU external drugs policy against the backdrop of the EU’s emerging role as a global security actor. In doing so, it touches upon the intrinsic tensions between human rights and (supra) national security.     

The failure of the participatory democracy in the Czech republic

Following the breakdown of the Soviet system, the new East European elites faced the problem of defining and building democratic institutions. This problem was not a purely institutional one, however. During the transformation process, different conceptions of democracy appear and often become critical issues for political competition. Based on the Czech case, this article aims to understand how and why one particular conception of democracy becomes dominant during a process of regime change. Personified by the two ‘Vaclavs’ in the Czech political arena (Havel and Klaus), divergent perspectives on democracy exist in the Czech Republic, having concrete consequences for the practice of politics. These conceptions (referred to here as ‘participatory’ and ‘majoritarian') dramatically differ in their perception of the role of the citizen in a liberal democracy. This article identifies and describes these two different conceptions of democracy in the present and past Czech Republic. It explores the sociological conditions of their emergence in order to understand the failure of the participatory model of democracy with respect to the alternative, majoritarian, vision of democracy.