Churnalism and Hype in Science Communication: Comparing University Press Releases and Journalistic Articles in South Africa

Abstract

Against the background of a fast-changing media environment and increasing competition in the science arena, we explored how media outlets use science- based press releases issued by research-intensive universities in South Africa. We compared 40 science-related media articles to related institutional press releases. We found that most press releases are re-published with minimal journalistic input and no crediting of the original source, with indications of hype present in a third of the media articles. This could be a reason for concern because press releases issued by research institutions are written to serve the interests of the institution and not to reflect on science. When media outlets re- publish these press releases without editorial input, it means that the critical or investigative role of the media is lost. Given concerns about the long-term implications of churnalism and hype in science media coverage, we ask whether PR-driven communication of science, as practiced by university media offices, among others, serves the long-term interests of science and society. We suggest that universities should consider the options and benefits of moving towards a new science communication paradigm focused less on reputation-building and more on constructive public engagement and helpful dialogue with society.     

Two Faces of Media Attention: Media Storm Versus Non-Storm Coverage

A media storm is a sudden surge in news coverage of an item, producing high attention for a sustained period. Our study represents the first multi-issue, quantitative analysis of storm behavior. We build a theory of the mechanisms that drive media storms and why the “anatomy” of media storms differs from that of non-storm coverage. Specifically, media storm coverage should change less explosively over time, but be more sharply skewed across issues, compared to non-storm coverage. We offer a new method of operationalizing media storms and apply our operationalization to U.S. and Belgian news. Even in these two very different cases, we find a common empirical storm anatomy with properties that differ from those of non-storm coverage in the predicted fashion. We illustrate the effects of media storms on the public through discussion of four key examples, showing that online search behavior responds strongly to media storms.     

First-time boost beats experience: The effect of past eligibility on turnout

Recent findings from the US indicate a clear positive causal effect of past eligibility on voting in subsequent elections. Based on individual-level register data from four elections held in Denmark and Finland, we find that past eligibility either decreases voting propensity or has a zero effect among young voters. The hype associated with the first elections thus appears to cancel out the habit among young adults in countries where the institutional barriers against voting are weak. Moreover, differences across the types of elections can be noted. The negative effect of past eligibility is strongest in elections characterized by low saliency, implying that high-salient elections mobilize all voters equally and therefore narrow the gap between first and second-time eligible voters.