论我国西部旅游产业的市场化发展

我国旅游资源分布的一个最大特点就是经济相对落后的西部地区聚集了极丰富的高品味旅游资源,甚至于还是世界顶尖级的旅游资源。通过开发旅游资源形成旅游产品,变资源优势为产品优势、产业优势和经济优势,促进西部特别是西部少数民族地区脱贫致富,逐步缩小东西部经济差距。     

Facing the future: young people's awareness of the 2001 British general election advertising campaigns

This paper presents findings from a national survey of ‘potential’ first time voters at the 2001 British general election. It investigates these young people's awareness of the advertising used by the main political parties during this election. Overall what emerges is a young electorate aware of the advertising, who were interested in the election itself and nearly half of whom say they voted in it. Consequently the findings reject the notion that young people are generically unaware of and disinterested in party political messages. In addition the findings indicate that the political parties' print advertisements—to some degree—are penetrating the first layer of young people's message processing, suggesting they are a useful aid in capturing the youth vote. Copyright © 2003 Henry Stewart Publications     

Mapping the production of political communications: a model to assist in understanding the relationships between the production and consumption of political messages

High public interest today in political communications such as ‘spin’ and in political participation such as electoral turnout suggests that there may be value in exploring the processes by which political messages are produced and consumed, and their inter‐relationship with participation. It may be that what citizen‐voters think of message production influences how they consume political news and publicity (through observing and evaluating), and that the propensity to political participation is subsequently affected. This paper offers a model which traces the production of political communications, starting at their origins in the political class, and flowing via traditional political journalism or controlled media and new media to citizen‐voters who both observe and evaluate them (ie consume them) before, during and after making any political choices. It is hypothesised that the observation and evaluation of message production and content by political consumers influences both their types and levels of participation. Research of this nature into political organisations is relatively rare. Similarly, there is little evidence of investigations into other aspects highlighted in the model: attitudes of the political class towards political communications, the production of political communications before they reach the media and how they are received by the media, and their consumption by citizen‐voters in relation to the propensity to participate in politics. Copyright © 2003 Henry Stewart Publications     

使用原版教材教学的几点体会

使用原版教材教学是高等学校教学改革的重要手段。使用原版教材教学的课程设置和教材选择应符合学科发展的需要和教师、学生的实际能力。在教学实践中,应充分利用原版教材配有的教学辅助材料,改革现行的教学方式和教学方法。通过加强对教师的培养力度,逐步提高学生的英语基础和接受能力,由点到面地推广原版教材教学。     

我国保险业的发展策略

我国保险营销在营销体制方面存在许多问题,可从创新保险业营销观念、制定科学合理的营销发展战略、强化我国保险机制等方面发展保险营销,这对我国保险企业经营绩效和长久的竞争及发展具有重要意义。     

论中等收入群体发育的社会条件

我国当前中等收入群体发育的社会条件主要有：产业结构的变迁是中等收入群体发育的社会结构基础；以市场为取向的改革是中等收入群体发育的社会内在机理；现代教育，尤其是现代高等教育的发展是中等收入群体发育的直接“引擎”。     

诺贝尔经济学奖与马克思主义经济学的发展

诺贝尔经济学奖得主们的研究成果对深刻理解马克思唯物史观的丰富内涵具有重要意义。只有汲取其精华，把人的自由发展作为研究的中心内容，才能真正推进马克思主义经济学的发展。     

Sleaze or clear blue water?: the evolution of corporate and pressure group representation at the major UK party conferences

There has been growing academic and public interest in corporate political lobbying in both the UK and EU in recent years. In Britain, links between politicians and commercial interests have been one of the areas examined by the Committee on Standards in Public Life (‘the Nolan Committee’ and now ‘the Neill Committee’). A visible but under‐researched aspect of political lobbying by firms and other groups is the range of activities that take place at annual party conferences. An exhaustive study of these activities at the three main British party conferences between 1994–97 is reported, covering the period from Tony Blair's first appearance as party leader to the aftermath of the 1997 General Election. There is clear growth of visible lobbying, particularly at the Labour conferences, over the period leading up to the election, and a dropping off in 1997; particularly at the Conservative conference. The implications of the results for organisations, and particularly for public affairs practitioners, are considered. Copyright © 2002 Henry Stewart Publications     

市场营销的驾驭探讨

市场营销是市场经济发展到一定阶段的产物 ,而且随着时代的发展而不断更新。它以顾客的需要为中心 ,追求企业长期利益的最大化 ,在企业经营中应处于中心地位 ,是“一把手”工程。只有尽快进入营销管理角色 ,掌握学习和运用科学的方法 ,才能真正驾驭市场营销。