An analysis of the fundamental tensions between copyright and social media: the legal implications of sharing images on Instagram

ABSTRACT

Copyright is inherently intertwined with the development of technology and none more so than the advent of the Internet and sharing technologies. More recently, social media platforms have become the latest challenge for copyright law and policy. This article builds on the literature that recognises the underlying conflict between copyright and social networking sites (SNSs); namely that the basic implication of copyright is the restriction of copying, whereas the ethos of social networking is the promotion of sharing. In particular, this article focuses on the disparity between the restricted acts of copying and communication to the public under copyright law and the encouragement of sharing on SNS Instagram. In doing so, it contextualises the debate surrounding copyright and social media and provides an understanding of the legal implications of using Instagram. As such this paper analyses (1) the infringement of copyright protected work on Instagram, and (2) the user-agreement and licensing of copyright material on Instagram. This study concludes that the disparity between the principles of copyright and social media lead to confusion and vulnerability of users. Therefore, it is suggested that Instagram should better inform its users of the implications of sharing third-party content as well as the terms of its user agreement. This could be done by implementing a copyright strategy, which includes a notice and takedown system as well as investing in producing educational content for users. Perhaps SNSs, such as Instagram might be more motivated to take steps to recognise intellectual property rights if they were considered Internet Services Provides such as YouTube.     

The body global and the body traditional: a digital ethnography of Instagram and nationalism in Kazakhstan and Russia

ABSTRACT

What is the power of social media in defining and policing sexual identities and bodily expressions, and what are their connections to understanding nation, power and self in authoritarian contexts? Through the study of popular Instagram accounts in Kazakhstan and Russia, I argue that these sites serve as spaces of visualization and re-creation of new forms of ‘acceptable’ behaviour and lifestyles, that on the one hand may lead to new globalized visions of sexual identity and the body while on the other promoting localized conflict and resentment online, triggered by online users’ fear of losing their ‘national culture’ in these global trends. While many resort to policing gender norms and heteronormative body images online, influencers and Instagrammers from Russia and Kazakhstan take an active part in resisting these frameworks and categories.     

“Lucy says today she is a Labordoodle”: how the dogs-of-Instagram reveal voter preferences

Instagram is an image-centric social media application, launched in October 2010 with the explicit aim of allowing members to share their smart phone photos with the world. Posts typically combine photographs with a short verbal text, and as such provide fertile ground for multisemiotic analysis. Further, at times of political significance or upheaval, Instagram, like other social media platforms, provides a space for the public to express opinions or emotions. The fact that citizens do this through a combination of words and images on Instagram is the subject of analysis in this article. Using a dataset of 92 Instagram posts that made use of the discourse tagging hashtag #dogsatpollingstations at the time of the 2016 Australian federal election, this study demonstrates the multisemiotic strategies used by members of the public to show their dissatisfaction with the incumbent government, and their endorsement of other political parties. The study also demonstrates the triangulation of multiple methods, and as such is an example of corpus-assisted multimodal discourse analysis.     

The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season

The 2016 presidential primary candidates expanded their social media marketing campaigns to include the image- and video-centered social network platform Instagram. To explore the role that images play in framing political character development and to identify which images received higher levels of engagement, content analyses were performed on the top seven primary candidates’ Instagram accounts. Results indicate that candidates most frequently employ the ideal candidate frame in their images, which also garnered the highest number of user likes and comments. Results also reveal that among Instagram image attributes, candidates frequently and successfully used text within their images, but filters were inconsistently applied across the candidates.     

Studying social media as semiotic technology: a social semiotic multimodal framework

ABSTRACT

How do we study social media technology? While social semiotics provides an extensive toolkit for analysing multimodal texts and semiotic practices, the study of social media as semiotic technology poses a significant challenge to existing research methodologies. In this article, we present a social semiotic framework that allows us to describe in analytical details the multimodal meaning potentials offered by digital social media technology and connect these to multimodal text-making and semiotic practices while underscoring the role of technology. Our framework is organized around seven interrelated and inherently informed dimensions: (1) multimodality, (2) practice, (3) the social, (4) medium, (5) the material, (6) the historical, and (7) the critical. This framework could pertain to most types of semiotic technologies, but will here be developed for accounting for social media technologies, and its viability will be illustrated with examples from Instagram. By developing this framework, we aim at elaborating the theoretical basis and analytical tools of social semiotics, and thereby contributing to bringing forward increased understanding of how social media technology enables making, enacting and managing meaning.