Tourism in Society |
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| Authors: | Arthur Asa Berger |
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| Institution: | (1) Broadcast and Electronic Communication Arts, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132, USA |
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| Abstract: | This essay starts with a discussion of the scope of tourism as a major force in our contemporary global consumer culture.
It also contains information on the development of tourism education in universities and problems students studying tourism
often face in the workplace. The main function of the essay is to introduce the articles I have solicited from a number of
tourism scholars, which reflect various disciplinary approaches to tourism. They deal with the following topics: sociological
studies of tourism and modernism, questions about postmodernism and the role of authenticity in tourism, a historical perspective
on the growth of the cruise industry, a case study investigating the role of advertising in tourism and an analysis of the
functions of stereotypes in tourism. It is hoped that these essays will induce scholars not working in the area to consider
investigating tourism in future research.
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| Keywords: | Tourism Travel World Tourist Organization Tourist Tourist scholar |
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