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Consumers Beware: Online Personalized Pricing in Action! How the Framing of a Mandated Discriminatory Pricing Disclosure Influences Intention to Purchase
Authors:van Boom  Willem H  van der Rest  Jean-Pierre I  van den Bos  Kees  Dechesne  Mark
Institution:1.Department of Civil Law, Leiden University, Steenschuur 25, 2311 ES, Leiden, The Netherlands
;2.Department of Business Studies, Leiden University, Steenschuur 25, 2311 ES, Leiden, The Netherlands
;3.Department of Psychology, School of Law, Utrecht University, Heidelberglaan 1, 3584 CS, Utrecht, The Netherlands
;4.Faculty of Governance and Global Affairs, Leiden University, Schouwburgstraat 2, 2511 CV, The Hague, The Netherlands
;
Abstract:Social Justice Research - Online businesses collect a wealth of data on customers, often without properly informing them. Increasingly, these data can be used for behavioral price discrimination....
Keywords:
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