女性消费新变化

女性天生的细腻和对美好的追求,让她们即使身处新冠肺炎疫情之下,仍会想方设法,不断提升自己的幸福感。新冠肺炎疫情发生以来,她们的户外活动大幅减少,只能因地制宜、因时制宜地改变自己的消费结构和消费观念,很多消费场景"被迫"转移至线上,无形中培养出诸多新型消费习惯,在满足她们自己和家庭需要的同时,也让一些新型消费方式极大爆发。

New changes in female consumption

Women’s natural sensitivity and pursuit of beauty make them think of ways to improve their happiness even in the face of COVID-19. Since the outbreak of the COVID-19, their outdoor activities have reduced significantly, and they can only change their consumption structure and consumption concepts according to local conditions and time conditions. Many consumption scenes are moved online, and virtually produce many new consumption habits, while satisfying the needs of themselves and their families, also makes some new ways of consumption greatly.