| 案例教学法在市场营销教学中的应用 |
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| 引用本文： | 林军.案例教学法在市场营销教学中的应用[J].甘肃政法成人教育学院学报,2003(1):104-107. |
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| 作者姓名： | 林军 |
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| 作者单位： | 甘肃政法学院科研处 甘肃兰州730070 |
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| 摘 要： | 与市场营销学的综合性、实践性和应用性相联系,案例教学法成为市场营销学主要的教学方法。但是在案例教学法具体的应用中存在着一些不足之处,我们结合自己的教学感受,对案例教学法在市场营销中的应用进行探讨。
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| 关 键 词： | 案例教学法 市场营销学 矛盾 |
| 文章编号： | 1009-7759(2003)0104-04 |
| 修稿时间： | 2002年10月18 |
Application of the Case Method in Market Science Teaching |
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| Lin Jun.Application of the Case Method in Market Science Teaching[J].Journal of Adults Education of Gansu Political Science and Law Institute,2003(1):104-107. |
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| Authors: | Lin Jun |
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| Abstract: | The case teaching method has become a main teaching method of market science because it is relevant to the synthesis, practice and application of market science. In practice, however, the case teaching method still exists some defects. Faced with this situation, the author deeply analysis esits application in market science by cornbining with his teaching experience. |
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| Keywords: | The case teaching method Market science Contradiction |
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