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关于加强工会品牌建设的思考
引用本文:田克宁.关于加强工会品牌建设的思考[J].工会论坛,2009,15(2):5-6.
作者姓名:田克宁
作者单位:莱芜钢铁集团公司工会,山东,莱芜,271104  
摘    要:抓好工会品牌建设是贯彻落实科学发展观、突出工会重点和特色工作的重要举措。要抓好工会品牌建设,就要在企业需要、工会最能使上劲的结合点上创品牌;要在职工群众最需要工会发挥作用的地方创品牌;要在工会有优势的传统领域创品牌。

关 键 词:工会品牌建设  科学发展观  企业实际  品牌效应

Thoughts on the Strengthening of Trade Unions Brand Building
Tian Kening.Thoughts on the Strengthening of Trade Unions Brand Building[J].Trade Unions' Tribune(Journal of Shandong Institute of Trade Unions' Administration Cadres),2009,15(2):5-6.
Authors:Tian Kening
Institution:Tian Kening
Abstract:Paying special attention to the trade union brand construction is the important action to implement and realize the scientific development concept and give importance to the key and characteristics of trade unions work.To pay special attention to the trade union brand construction,we must closely link it to the enterprise reality.Our basic experience is: creating the brand in the combining site between enterprise need and the trade unions' zeal,in the place where the staff populace to most need trade union ...
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