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MASS COMPLIANCE AND SOCIAL INTERACTION
Authors:C. W. KOHFELD  THOMAS W. LIKENS
Affiliation:University of Missouri—St. Louis;University of Denver
Abstract:
When government policy decisions affect the general public, people may or may not comply. How and why compliance occurs is not well understood. Current research on compliance has several weaknesses: (1) it tends to focus on the behavior of public officials rather than on the general public; (2) it relies on static rather than dynamic models; and (3) it underestimates the impact of social groups on individual choices. The present analysis treats compliance as a dynamic process incorporating both social influence and individual calculation. We assume that primary groups (family, peers), social status, and a society's culture all play important roles in changing compliance over time.
Keywords:
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