| 在传播沟通中确立品牌价值 |
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| 引用本文： | 李炳林.在传播沟通中确立品牌价值[J].陕西行政学院学报,2005,19(4). |
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| 作者姓名： | 李炳林 |
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| 作者单位： | 西安文理学院,法政系,陕西,西安,710065 |
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| 摘 要： | 品牌资产是现代企业最宝贵的资产。品牌价值体现在与消费者的双向沟通上。塑造品牌的关键是建立和不断强化产品与消费者的关系,培养品牌忠诚的消费者。整合营销是品牌经营的有效手段,实施企业品牌战略是品牌经营的关键。
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| 关 键 词： | 品牌资产 传播沟通 企业营销 |
Establishment the value of brand at the spreading and communicating |
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| LI Bing-lin.Establishment the value of brand at the spreading and communicating[J].Journal of Shaanxi Administration School and Shaanxi Economic Management School,2005,19(4). |
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| Authors: | LI Bing-lin |
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| Abstract: | The brand property is the most precious property in the modern enterprise.The value of brand appears two way communicating with consumer,to build and strengthen the relation between the product and consumer,is the key for enhancing brand,and training faithful consumer.The text is approaching about the valid path and the method of brand managing. |
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| Keywords: | brand property spread the communication business enterprise management |
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