| 顾客购买心理与快乐导购策略 |
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| 引用本文： | 姚常珠,孙曰瑶.顾客购买心理与快乐导购策略[J].山东行政学院山东省经济管理干部学院学报,2009(4):82-84. |
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| 作者姓名： | 姚常珠 孙曰瑶 |
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| 作者单位： | [1]德州职业技术学院,山东德州253034 [2]山东大学经济学院,山东济南250100 |
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| 摘 要： | 文章以顾客购买心理动机和购买行为的理论为基点，重点分析了在终端导购中，顾客购买过程心理活动阶段及相应的应对方法，同时通过案例加以说明、阐述。并以终端导购的效果（成交）为核心，指出了产品介绍的技巧及快乐导购的步骤，为完善实践性操作环节提供了技术指导与参考。
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| 关 键 词： | 终端 购买过程 精确导购 |
The Client Purchase Mentality and Happy Guide Strategy |
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| YAO Chang-zhu,SUN Yue-yao.The Client Purchase Mentality and Happy Guide Strategy[J].Journal of Shandong Administrative College and Shandong Economic Management Personnel College,2009(4):82-84. |
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| Authors: | YAO Chang-zhu SUN Yue-yao |
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| Institution: | 1.Dezhou Employment Technology Institute;Dezhou253034;China;2.Shandong University;Jinan250100;China |
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| Abstract: | According to the theory of the client purchase mentality and purchase behavior,analyze the mentality campaign phase of the client and the reply method,explain and expatiate it using the case in the terminal Shopping Guide.Point the skills of the product introducing and approach of the happy shopping guide to afford the instructor and reference for perfecting practicalness operation section. |
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| Keywords: | Terminal Purchase Course Exact Shopping Guide |
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