Ambivalence in Intergroup Evaluation: The Role of Fairness Norm |
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Authors: | Angelica Mucchi-Faina Maria Giuseppina Pacilli Stefano Pagliaro Francesca Romana Alparone |
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Affiliation: | (1) Dipartimento Istituzioni e Società, University of Perugia, Via Elce di sotto, 06123 Perugia, Italy;(2) Dipartimento di Scienze Biomediche, University of Chieti-Pescara, Chieti, Italy |
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Abstract: | We conducted two studies to examine the role of the social norm of fairness on cognitive (beliefs and judgments) and affective
(emotions and feelings) ambivalence in an intergroup context of evaluation. As predicted, we found that ambivalence toward
the ingroup is constantly higher in the cognitive dimension than in the affective dimension. Instead, cognitive and affective
ambivalence toward the outgroup are generally similar but when the outgroup is highly protected by the fairness norm (i.e.,
the elderly), cognitive ambivalence is considerably lower than affective ambivalence. These findings provide evidence that
(1) cognitive ambivalence is more controlled by the fairness norm than affective ambivalence, and that (2) it holds an adaptive
function, changing in accordance with the demands of the normative context.
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Keywords: | Attitudinal ambivalence Intergroup evaluation Social norm of fairness |
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