| 大众传媒对大学生群体形象的建构 |
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| 引用本文： | 董金权,姚成.大众传媒对大学生群体形象的建构[J].青年研究,2012(2):11-21,94. |
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| 作者姓名： | 董金权 姚成 |
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| 作者单位： | 安徽工程大学人文学院 |
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| 摘 要： | 通过对系统抽样获得的近12年来关于"大学生"的3651条新闻报道样本进行内容分析,发现新闻媒体对大学生形象建构过程中,显露出较为明显的传媒歧视,即形象建构上的妖魔化,符号重组上的娱乐化以及话语规制上的边缘化。媒体在对大学生形象建过程中应重视自身的社会责任,还原大学生本真面目,并彰显传媒文明,坚守文本的真实性、真实的完整性以及价值的倾向性。
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| 关 键 词： | 大众传媒 大学生 形象 建构 |
How Mass Media Influence the Establishment of College Students’ Image |
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| Dong Jinquan Yao Cheng.How Mass Media Influence the Establishment of College Students’ Image[J].Youth Studies,2012(2):11-21,94. |
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| Authors: | Dong Jinquan Yao Cheng |
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| Institution: | Dong Jinquan Yao Cheng |
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| Abstract: | Based on the content analysis of 3651 systematic sampling news report on the "college students" during the past 12 years,it is found that the mass media revealed obvious discrimination during the establishment of the images of college students,by demonizing image,entertaining in symbol re-construction and marginalizing in discourse regulation.During the process of building the image of college students,mass media should think much of their social responsibility to restore the true appearance of the college students and highlight the civilization of the media by insisting on the authenticity of the text,the tendency of real integrity and value of the bias. |
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| Keywords: | Mass Media College Students Image Establishment |
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