营造云南旅游产业软环境

云南旅游业发展迅速 ,营造旅游产业软环境已经成为旅游产业发展的关键问题。发展旅游产业要靠政府职能转变、建立健全经营体制环境、法制环境和社会环境等几个方面的软环境来支撑。云南本着“高起点、高立意、高水平”的原则 ,聘请世界旅游组织编制了《云南省旅游发展总体规划》 ,从世界旅游发展的高度勾画出云南旅游业发展蓝图

Creating a "Soft" Environment for Yunnan's Tourist Industry

With the rapid development of Yunnan's tourism, a keen need is felt to create a favorable soft environment to facilitate its further growth. To do so there should be a change in the function of the government, a perfection of the industry's operational mechanisms, and an improvement of the legal systems and social milieu. On the principle of developing Yunnan's tourism with a "high starting point, first class aims and top notch standards", the government of Yunnan has invited the World Tourism Organization to draw up for the province a Master Plan for Development of Tourism in Yunnan, which serves as a high targeted blueprint for building Yunnan into a world class tourism destination