制约我国企业开展绿色营销的深层原因及其对策

企业开展绿色营销不仅有利于实现我国经济的可持续发展,而且有利于提高我国企业的核心竞争力。然而,在我国社会主义市场经济条件下,绿色营销中的正外部性市场失灵,使我国企业难以广泛实施绿色营销行为。纠正绿色营销中的正外部性市场失灵,推动企业开展绿色营销需要社会、政府、消费者和企业的共同努力。

The Profound Factors Restricting the Green Marketing of the Enterprises in Our Country and the Countermeasures

The green marketing undertaken by the enterprises is beneficial not only to the realization of sustainable development of our economy, but also to the improvement of the centralized competitive capabilities of the enterprises in our country. However, under the condition of the socialist market economy in China, the positive exterior market does not function well in the green marketing so that many enterprises find it hard to carry out their green marketing conduct on a large scale. It needs the joint effort of the society, the government, the consumers and the enterprises to improve the function of the positive exterior market in green marketing.