关于公共关系理论若干问题的看法

公共关系理论存在的问题是研究对象不明 ,核心理论不清。对公共关系理论性质的界定 ,是形成核心体系的关键。公共关系应属于管理学范畴 ,它对管理理论的重要贡献是 ,它不仅研究内部公众的管理艺术 ,而且研究如何通过一系列的主动行为对外部公共行为这一不可控制的因素施加影响 ,以达到某种程度的控制 ,以便使组织能够在更加理想的社会环境中生存发展

The View on Some Problems of the Theory of Public Relations

The problem existed in the theory of public relation is that the research objects and the core of theory are not clear and definite. To define the nature of the theory of public relations is the key to form the core system. The theory of public relation belongs to the category of management. Its important contribution to the theory of management is that it not only research the internal public management but also research on how to affect external public action which is the factor that can't be controled by a series of initiative actions, so as to get to some control to a certain extent, and the organizations can be existed and developed in a more ideal society.