| 论情感分享与饭店营销 |
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| 引用本文： | 仇学琴.论情感分享与饭店营销[J].思想战线,2001,27(3):42-44. |
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| 作者姓名： | 仇学琴 |
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| 作者单位： | 云南大学工商管理与旅游管理学院,云南,昆明,650091 |
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| 摘 要： | 情感需求是现代饭店消费者各种需求的核心,饭店管理者应满足各类消费者显性和隐性的情感需求.从饭店产品的设计与促销、饭店服务到处理宾客投诉、员工培训,都应从情感分享出发,制定相应的策略和措施.这是使饭店获得较好的经济效益与持续发展的重要条件.
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| 关 键 词： | 情感分享 饭店营销 情商提高 |
| 文章编号： | 1001-778X(2001)03-0042-03 |
| 修稿时间： | 2001年1月10日 |
The Sharing of Emotions and Restaurant Promotion |
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| QIU Xue,qin.The Sharing of Emotions and Restaurant Promotion[J].The Ideological Front(Yunnan University's Journal of Social Sciences),2001,27(3):42-44. |
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| Authors: | QIU Xue qin |
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| Abstract: | Emotional demand is the core of all the demands of restaurant customers. Restaurant managers must satisfy the implicit and explicit emotional demand of various customers. Emotional demand must be given priority to concerning the design and promotion of restaurant products, services, dealing with complaints, and staff training. This is the premise of favorable economic results and further development of restaurant. |
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| Keywords: | sharing of emotion restaurant promotion improvement of emotion |
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