处置群体性事件应关注微博因素

微博的快速发展和普及使其在舆情和群体性事件的转移扩散中扮演着重要角色。群体性事件的频发呈现出明显的微博因素,微博参与应对群体性事件具有角色优势。因此,必须从充分利用官方微博;培养微博意见领袖;与传统媒体有效互动;提高公职人员媒介素养等方面入手,提升运用微博应对群体事件的能力。

Handle Mass Incidents Should be Concerned about the Microblogging Factors

The rapid development and popularity of microblogging to play an important role in the metastatic spread of public opin- ion and mass incidents.The mass events show frequent microblogging factors.Microblogging involved in responding to mass incidents has roles advantages. Therefore,it is necessary from the full use of the official microblogging;culture of microblogging opinion leaders;effective interaction with traditional media;improve media literacy of the public officers,four-pronged approach to enhance the use of microblogging ability to deal with mass incidents.