| 基于新媒体传播视角下地方政府媒体形象塑造研究 |
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| 引用本文： | 王海燕.基于新媒体传播视角下地方政府媒体形象塑造研究[J].福建省社会主义学院学报,2014(2):99-101. |
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| 作者姓名： | 王海燕 |
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| 作者单位： | 甘肃行政学院应急管理培训中心,甘肃兰州730010 |
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| 摘 要： | 近年来,新媒体的普及为公众参与民主政治提供了重要的平台。本研究着眼于新媒体传播视角下的地方政府形象塑造,分析了地方政府形象塑造的形成,地方政府形象塑造的重点和地方政府形象塑造的策略。
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| 关 键 词： | 新媒体 地方政府 媒体形象塑造 |
Research on the Media Image-building of Local Governments in the Aspect of New Media Communication |
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| Wang Hai-yan.Research on the Media Image-building of Local Governments in the Aspect of New Media Communication[J].Journal of Fujian Institute of Socialism,2014(2):99-101. |
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| Authors: | Wang Hai-yan |
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| Institution: | Wang Hai-yan (Emergency Management and Training Center of Gansu Institute of Public Administration, Lanzhou, Gansu 730010) |
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| Abstract: | Recent years, the popularization of new media has provided an important platform for civilians＇ participation in the democratic politics. Based on the media image-building of local governments in the aspect of new media communication, the article analyzes the image-building of local governments, the work focus and strategies. |
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| Keywords: | New Media Local Government Media Image-building |
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