把握公平与效率的双重价值取向——论我国商标权取得制度的完善

商标权取得制度是商标法的核心,也是解决商标争议的根本依据。我国商标法较多地借鉴了大陆法系国家的商标法,并且具有浓厚的商标行政管理法特色,在商标权取得制度上偏重于商标注册和管理的效率性,较少体现公平,客观上使得商标抢注成风、不公平竞争泛滥、问题商标成灾,最终导致了整体效率的丧失。美国兰哈姆法坚持公平优先,兼顾效率,使两者有机结合、相辅相成,其商标权取得制度建立在使用主义的基础上,并科学地引入了在先申请主义的内容,使其制度设计不断优化,为我国商标法的修改和完善提供了可资借鉴的范本。

To Grasp the Dual Value Orientation of Equity and Efficiency:Perfection of the Trademark Right Acquisition System

Our Trademark Law uses more continental legal system for reference and has more characteristics of administrative management.In the trademark right acquisition system,it has a bias towards the efficiency of trademark registration and management and embodies less the equity,resulting in preemptive registration,unfair competition and waste trademarks.So the efficiency of the Trademark Law loses in the end.The Lanham Act of USA insists on equity priority combined with efficiency and it combines the two aspects so that they can complement each other.The trademark right acquisition system of Lanham Act scientifically introduces the principle of prior application on the basis of the principle of prior use,so making itself continuously optimized.Therefore,the Lanham Act has set an good example for our Trademark Law’s amendment and improvement.