论道德竞争力在企业可持续发展中的作用

竞争是市场经济的灵魂,市场经济的竞争包含道德的竞争,道德竞争力在市场经济的竞争中具有巨大的影响力。企业要想在激烈的市场竞争中坚持可持续发展,必须重视企业道德建设,以提升自己的道德竞争力。道德在企业可持续发展中具有核心价值,企业必须像珍惜生命一样来珍惜企业信誉;必须正确处理义利关系;必须担待社会责任;而企业领导者的道德形象在企业道德建设中具有关键作用。

On the Role of Ethics Competitiveness In Enterprise Sustainable Development

Competition,the soul of market economy,contains competition of ethics competitiveness which plays great role in the market economy.The enterprises should pay enough attention to the building of ethics so as to gain sustainable development in the fierce market competition.Ethics have such core values in enterprises' sustainable development that enterprises must treat their credibility as their life;they must correctly handle the relations between justice and benefit;they must undertake social responsibility.what's more important,the enterprise leadership's ethics is the key to the ethics construction of the enterprises.