从符号学看女性的性屈从与主动

大众传播媒介传送的“社会文本”所再现出来的“女性形象”,相当程度地影响了社会大众对于女性相关角色的定义与认知。近几年来,在媒介中造成热门话题的女星写真集,其文本中所再现出的女性形象与性意识,是否能脱离男性观点的女性既有形象,而展现出一种女性主体的能动性,是主要的研究焦点。考量“风格”和“内容特色”两个条件,进行符号学分析发现,写真集中所展现出的女性特质与女性性意识具有4个特点:1.柔弱、迷惑无助、服从与被动的女人形象;2.被窥看的客体,以满足窥看者;3.文本里充斥着阳具象征物,女性在里面仍被视为性玩物;4.看似多元互异的女性风貌,其实大多是社会里既定的女性形象。文本里所再现的女性形象,正如反色情女性主义所说的,是社会里性别权力关系不平等的再现。

On Women's Sexual Submission and Initiative from Semiological Perspective

"Women image" represented in "social version" conveyed by mass media remarkably influences the definition and understanding of public on women roles.Recently,media featured this hot topic of portraits of female stars and mainly focuses on female image and sex awareness,that is,divorced from the established image in male's eyes and exhibiting women dynamic role.Through semiologically analyzing styles and contents,people will find four traits are typical of femininity and sexual awareness displaced in those portraits.First,women are still considered weak,helpless,and obedient;second,they are objects of peep to satisfy those fond of peeping;third,they are plaything of sex in the portraits flooded with male genitals;fourth,seemingly diversified women images are actually reflected ones established by society.As anti-pornography feminism says,women images in these portraits are representation of gender inequality in social power.